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How to prove the value of brand marketing without sacrificing ROI

Martech

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

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5 tactics to make your B2B content hit harder and stick longer

Martech

Better CTA examples Instead of: “Download our white paper.” ” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.”

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How to transform your website into a continuous marketing powerhouse

Martech

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 131
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18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Book: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Website: Target Marketing. Neil Patel.

Analytics 115
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Living the agile marketing values: A do’s and don’ts guide

Martech

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. This has heightened the need for work management tools that help marketers navigate these new workflows. Do’s: Discuss desired outcomes before beginning any work.

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Good morning: Attribution is complex

Martech

Marketing works as a system and attribution obscures interdependencies.”. Yesterday, however, Kathleen sent me a link to a detailed white paper she put together showing that attribution is just extremely complicated, and providing actionable advice on how to undertake attribution in this complex physical + digital environment.

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How to map marketing science to the customer journey

Martech

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call.