Martech

JUNE 29, 2022

Dreamdata is a B2B go-to-market platform. Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization.

Customer Journey 116

Customer Journey Customer Whitepaper B2C 116

Martech

MAY 16, 2023

Their webinars were rich with data and research, with their content mostly white papers. After analyzing the audience, they found that over 50% of their attendees had one dominant personality type. That was the problem. Their audience was made up of mostly strategists and consultants.

Whitepaper 112

Whitepaper Outbound Marketing Management Marketers 112

Martech

MAY 16, 2023

Their webinars were rich with data and research, with their content mostly white papers. After analyzing the audience, they found that over 50% of their attendees had one dominant personality type. That was the problem. Their audience was made up of mostly strategists and consultants.

Whitepaper 108

Whitepaper Outbound Marketing Management Marketers 108

Martech

MARCH 18, 2022

If you don’t have a good cost number, it’s hard to do ROI and there’s lots of things we do in marketing that don’t really have good cost numbers. For example, a white paper that you wrote five years ago is still doing very well, but it only cost the company $2,500 to create it – is that really the cost, this year?

Whitepaper 129

Whitepaper Customer Journey Marketers Finance 129

Set Up

SEPTEMBER 17, 2024

Whitepapers, case studies, videos, and long-form blogs can be broken down into social media snippets, email campaigns, and even sales collateral. Since younger generations look to micro-influencers and reviews for opinions, sharing your expertise could resonate with your audience. This repurposing amplifies content’s ROI.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Expect the same if the economy stutters.

Marketing Strategy 108

Marketing Strategy Whitepaper Marketers Thought Leadership 108

Martech

MAY 15, 2023

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? Focus on the relevant next step This tells customers what will happen when they click on your website and hints why they should take that next step.

Whitepaper 136

Whitepaper Copywriting Promotion B2C 136

Martech

FEBRUARY 3, 2023

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Market Research 98

Market Research Whitepaper Marketers Marketing 98

Search Engine Land

JULY 26, 2023

Always-on paid search campaigns include optimizing for those “performance marketing” metrics. Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Champion always-on marketing Now that you have an understanding of always-on marketing, test it. 60% should go to keywords within TOFU and MOFU.

Whitepaper 94

Whitepaper Finance User-Generated Marketers 94

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Consideration In the consideration stage, potential customers are weighing up their options, so you must provide detailed information to help them make an informed decision.

Whitepaper 108

Whitepaper Email Marketing Customer Journey Education 108

Martech

JANUARY 10, 2022

Is conversion – whether a product purchase or whitepaper download – your key objective? It’s important to know upfront what you want your SEO to achieve. Do you want to improve SERP rankings or the time visitors spend on your site?

SEO 121

SEO Whitepaper Marketers Marketing 121

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts.

Whitepaper 116

Whitepaper Email Marketing CRM Customer 116

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising.

Digital Marketing 104

Digital Marketing Advertising Advertisers Whitepaper 104

AWeber

MAY 22, 2024

Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. The best-performing marketing copy does one thing really, really well: it focuses on the benefits of a product service to the customer, rather than specific features.

Whitepaper 105

Whitepaper Copywriting eBook User-Generated 105

Marketing Insider Group

JANUARY 11, 2021

They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. Not your typical marketing conference.”.

Digital Marketing 29

Digital Marketing Logistics Marketers Transform 29

Martech

MARCH 22, 2022

Transactions usually happen offline in B2B marketing. Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc.

Email Marketing 126

Email Marketing Law B2C Marketers 126

Search Engine Land

APRIL 7, 2023

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel.

SEO 87

SEO Performance Marketing Branding Whitepaper 87

Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Layer #1: Identify Targeted Accounts.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey. Being Top-Heavy.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. 00:30:54] Pete Housley: Banafshe, thank you for your SEO savvy as a performance marketer. I love this one. It was my favorite for sure. [00:30:54]

Copywriting 93

Copywriting SEO Price User-Generated 93

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey. Being Top-Heavy.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

MarketingOps

APRIL 30, 2025

Out of nowhere, we had marketing and sales alignment and marketing deliverables at scale, at least on paper. A white paper download form fill – an MQL! As a practitioner leading a team many times I found myself facing the question: what do I track our performance week to week?

Whitepaper 130

Whitepaper Transform Analytics Place 130

Rock Content

DECEMBER 14, 2023

This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time. Build budget-friendly content around the keywords, and find ways to put it in front of your potential buyers.

SEO 94

SEO Whitepaper B2C eBook 94

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. If they are completing a form to get your whitepaper on gardening, don’t start sending them emails about motorbikes.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Kevin Indig

AUGUST 7, 2023

But when the belt gets tighter, budgets shift to performance marketing to save the bottom line. In good economic times, leaders are willing to spend more on brand.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Martech

APRIL 26, 2024

To minimize risk for your marketing spend and resources, it’s important not to spend too many resources in just a few uncontrolled channels. Instead, invest in owned assets, like your website, white papers, blogs and branding.

Whitepaper 96

Whitepaper User-Generated Law Marketers 96