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What Is Digital PR? (And How It Can Improve Your SEO)

Exposure Ninja

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

PR 105
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Got Press? 20 Things To Do After You Win Media Coverage

Orbit Media Studios

Promote the piece persistently Our first job is to drive traffic to the article. This will further expand the reach and show the writer that you’re paying attention and helping to promote, especially if you mention them again 4. You can simply add it to the bottom with a little postscript. The more, the better.

PR 106
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. The “Add to Cart” button is evident when you hover over a product. Milkjar also makes excellent use of CTAs.

PR 102
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13 Things To Remove From Your Website Immediately

Orbit Media Studios

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s the first question of every visitor on every web page: “Am I in the right place?” It’s the most important place to use a keyphrase on your more authoritative page. Am I in the right place? But should you?

PR 127
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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. So where do we place SEO responsibilities within an organization to ensure the best results? Why do businesses still struggle to add SEO to their hierarchy? Yet we’re not yet fully there. Marketing Sales.

SEO 98
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How to Do Local SEO for Multiple Locations

Exposure Ninja

This comprehensive guide breaks down key local SEO tactics in simple steps so you can effectively promote each of your locations online. The page also links to the location on Google Maps, giving Google even more information about the place this page is connected to. Here are some different URLs for its stores in Nottingham.

SEO 52
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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

Remember : Holiday-related URLs on your site are not temporary. Customers enjoy promotions and they would not pass up the opportunity to redeem a discount coupon. When a product has been discontinued or when a visitor types an erroneous URL, having a 404 error page will prevent client traffic from coming to a dead end.

SEO 106