AWeber

MARCH 11, 2024

You have a passion for food and want to share it with the world. Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. It also boosts your credibility as a chef or author. Plus, there’s all the food.

Food 94

Food Affiliate Marketing Promotion SEO 94

Welcome Software

APRIL 16, 2024

Here I'll take you through the process we used to create new editorial guidelines; things that worked well and tackle some of the challenges that come with any good multi - stakeholder project, share some examples and leave you with a template you can use to set your own content standards. I head up the content team here at Optimizely.

Transform 98

Transform Place Communications SEO 98

Hubspot Marketing

APRIL 2, 2024

Designing your company website can be a challenging proposition. That’s the purpose of this blog post. Can you try any of these to take your web design to the next level? Turn your wireframe into a grayscale visual design, add your photography, then carefully add color to design elements one at a time.

Fashion 98

Fashion Place Promotion Management 98

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. You often see this code when you're in the "back end" of your blog post.

User-Generated 96

User-Generated Place Management Customer 96

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. At the end of this article, we’ll give you a chance to provide your own input. It’s the first question of every visitor on every web page: “Am I in the right place?” But should you?

PR 123

PR SEO Place Promotion 123

Hubspot Marketing

APRIL 28, 2023

There's no one-size-fits-all solution for calls-to-action (CTAs) , especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals.

Promotion 140

Promotion Place Product Customer 140

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well. 

Energy 108

Energy Marketing Marketers Direct Mail 108

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. These mentions require more sophisticated tracking methods but offer valuable insights into the broader brand landscape and still impact share-of-search. Indirect mentions.

Branding 111

Branding Manufacturing Real Estate PR 111

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Assess the impact on your site The first step is determining how the latest update has affected your site. If you’ve seen a large drop, check for messages.

SEO 114

SEO Communications Place Analytics 114

Hubspot Marketing

MAY 16, 2023

If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. Professional goals are achievements or milestones you hope to achieve in your career.

Management 90

Management Promotion Thought Leadership Education 90

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. Another thing to note in these updates: they included ways to mark up your content with an author profile, structured data, etc.,

SEO 122

SEO Transform Promotion Branding 122

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

User-Generated 91

User-Generated B2C Promotion Analytics 91

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Creating a blog post outline isn’t just about organizing your thoughts. So, why should you listen to us?

Transform 98

Transform Entertainment Analytics Content Marketing 98

Rock Content

APRIL 8, 2024

Optimizing for local SEO means those looking for a service or product in your area can find you. It allows your business to remain relevant with some of your most critical target customers. It allows your business to remain relevant with some of your most critical target customers.

SEO 77

SEO Place Promotion Marketing Strategy 77

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. That’s what this blog is all about! Why Google Reviews Matter?

User-Generated 81

User-Generated Customer Food Place 81

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028. billion in 2024.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. This approach saves you time and leverages the existing SEO value of your content.

SEO 130

SEO PR eCommerce Analytics 130

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. That means turning your passive viewers into active participants.

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Buffer Marketing

AUGUST 29, 2023

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Enter our content calendar.

SEO 99

SEO Management Place Customer 99

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Step 1: Goals What is your goal for this content?

Customer loyalty 120

Customer loyalty SEO User-Generated Product 120

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Dig deeper: Is TikTok a search engine?

SEO 111

SEO Gen Z User-Generated Entertainment 111

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. 25 Best Marketing Articles No time to sift through Google SERPs?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Martech

FEBRUARY 19, 2024

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. Examples of marketing work management solutions include Wrike, Asana and Monday.com.

Management 119

Management Communications Marketing Marketers 119

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success? Influencers.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Management 80

Management Price Analytics User-Generated 80

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. If your company’s not in a good place with content, then you’re going to struggle.”. Social media posts. Data reports. Templates and tools.

Thought Leadership 134

Thought Leadership Education Communications User-Generated 134

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. They also feel compelled to share that success with others.

Content Marketing 64

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 64

Hubspot Marketing

MARCH 19, 2024

View this post on Instagram A post shared by Kat: Chief Excel Officer (@miss.excel) If you plan to leverage short-form content in the next year, read up on the latest trends and tips from experts in the video space to get inspiration for your strategy. What challenges are they facing? Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

FEBRUARY 15, 2024

And, as such, social SEO is becoming increasingly important to your brand. In other words, as the border between social media and search engines blurs, it’s time to change how you look at them and the ways viewers discover your conte nt. But, how will social SEO affect your Google rankings? What is this so-called revolution?

SEO 75

SEO Whitepaper Real Estate User-Generated 75

Search Engine Land

JANUARY 30, 2024

update clients with latest industry-related news/trends (sharing links to reliable sources) 2. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. I am the first generative AI chatbot for search marketers. Let’s dive in!

SEO 103

SEO Education Promotion User-Generated 103

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Search Engine Land

MARCH 22, 2024

Engaging on forums can be a great way to help people get to know your brand, but tread lightly. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. Continuously updating outdated pages. Provide people with the information they’re looking for.

Real Estate 113

Real Estate User-Generated Price SEO 113

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Be relevant to your audience.

eBook 145

eBook Finance User-Generated Transform 145