Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Search Engine Land

JUNE 15, 2023

It also involves improving the user experience and adapting to the evolving ways that search engines display and deliver results across different platforms like voice assistants. Keyword research, page-level analysis, backlink tracking and acquisition and rank tracking, are still essential for success even in a changing landscape.

SEO 99

SEO Price Analytics Digital Marketing 99

Customers.ai

JANUARY 5, 2024

The golden days of easy clicks and cookie-cutter strategies are gone thanks to continuous changes by ad platforms like Google and Meta. Reduced Personalization Capabilities : With less user data, personalization becomes a challenge, resulting in less accurate campaigns. Segment by landing page. Let’s break it down.

Outbound Marketing 105

Outbound Marketing Advertising Advertisers CRM 105

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Dig deeper: Email creation platform Stensul expands its offering to landing pages Based on SMS in beta. Why we care.

User-Generated 101

User-Generated Customer Marketing Marketers 101

Customers.ai

JANUARY 26, 2024

[Learn More About Our B2B Website Visitor ID Capabilities] #2. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. Customizable templates: Provides a range of templates for emails and landing pages to capture leads efficiently. #5.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

APRIL 19, 2023

Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more – some of these driven by AI and machine learning. The post Compare 11 top email marketing platforms appeared first on Search Engine Land.

Email Marketing 101

Email Marketing Price Marketing Marketers 101

Search Engine Land

OCTOBER 23, 2023

Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! Let Google optimize your website On-page optimization remains a cornerstone of any successful SEO strategy.

SEO 141

SEO User-Generated eCommerce Customer 141

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. New GA4 Home page features including a welcome tutorial on April 20. That’s just not what we do.” Still, marketers were not happy.

User-Generated 130

User-Generated Retail Non-Profit Advertising 130

Welcome Software

OCTOBER 5, 2023

Given the variety of channels available for customer engagement — from social media platforms to physical stores — adopting a unified approach to marketing is crucial. Marketers can also update the copy once, and the content within the component will update across all pages instantly. Need to see how a Marketo email looks?

Marketing 90

Marketing Marketers SEO Content Marketing 90

Search Engine Land

FEBRUARY 2, 2024

Setting up local ranking reports The first thing any local SEO needs to know is how to set up local rank tracking using a tool that has geo-grid map capabilities. Then, evaluate the quality of their website/GBP landing page, asking questions like: Are they linking to their homepage or an internal page?

SEO 137

SEO Real Estate User-Generated Analytics 137

AWeber

AUGUST 8, 2023

There was now a digital product capable of selling over and over again—without any additional work. AWeber provided the platform to get Leela’s course up and running, ready to accept payments. You may notice a common thread with all of the examples above: most sales occur through a specific platform. So where do you start?

Product 89

Product eBook Price User-Generated 89

SmartBrief - Marketing

MARCH 7, 2024

Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. Align your brand’s platform strategy where most dark social media activity occurs. One place to start is by filtering out traffic to your homepage or easy-to-remember landing pages. Refine Google Analytics.

Marketing 113

Marketing Marketers Place Influencer Marketing 113

Lynton Web

JULY 21, 2022

HubSpot’s CMS Hub Free, its entry-level version of its CMS, provides growing businesses with features and capabilities of its CMS and an all-in-one CRM platform so they can build their online presence without breaking the bank. Drag-and-drop page editor to update and create pages without a developer’s help.

CRM 98

CRM Analytics Management Branding 98

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. Ultimately, your target should encompass anyone capable of interacting with your business, whether directly or indirectly. Create content within HTML pages that offer a comfortable reading experience while on the go.

Advertising 137

Advertising Advertisers User-Generated Branding 137

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Create and edit a new landing page from scratch.

Marketing Automation Platform 118

Marketing Automation Platform Price Marketing Marketers 118

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Using genAI to generate revenue Chatbots and genAI tools increase the capability to create more personalized experiences and content rapidly. Understanding the customer.

Customer 111

Customer Analytics CRM Product 111

Search Engine Land

NOVEMBER 20, 2023

Understanding the capabilities of features like ACA can empower marketers to make informed decisions on whether to incorporate them for optimizing their campaign performance. “Automatically created assets are generated from your own content, including your landing pages, existing ads and keywords.

Marketing 122

Marketing Marketers Performance Marketing Advertising 122

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO platform.

SEO 140

SEO Analytics Marketing Marketers 140

Search Engine Land

APRIL 4, 2024

landing pages). Advertising budgets are mostly increasing, with 12 out of 23 campaign types expecting rises, notably on Google Ads and Meta platforms. Surprisingly, less than half of respondents utilize a dedicated full-funnel approach, which entails including assets necessary for placements like YouTube and other platforms.

Advertising 95

Advertising Advertisers User-Generated Search Marketers 95

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. Multi-modal search capabilities: Text, voice, image, core business information. Page experience and Core Web Vitals for site speed, responsiveness and visual stability.

CRM 122

CRM Customer Journey SEO New Technology 122

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. They are foundational in martech stacks.

Transform 115

Transform User-Generated Marketing Automation Platform CRM 115

Search Engine Land

OCTOBER 10, 2022

Enterprise SEO platform vendors offer numerous capabilities. Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. On-page content quality analysis.

SEO 98

SEO Retail Global Marketing Analytics 98

Hubspot Marketing

NOVEMBER 2, 2022

Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we've got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Best Virtual Event Platforms.

Analytics 129

Analytics Entertainment CRM Price 129

Search Engine Land

NOVEMBER 15, 2022

With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Ready to help your organization choose the SEO platform that is the right fit for your business needs and goals? Click here.

SEO 95

SEO Price Management Product 95

Search Engine Land

OCTOBER 24, 2023

Let’s say you’re using ChatGPT and need to create a content calendar for the next 30 days, you can: Tell it what industry you’re in, put context about your business, mission and goals and that you need to create a content calendar for the next 30 days [insert social media platform]. The result? More organic traffic and better engagement.

Content Marketing 129

Content Marketing User-Generated Marketing Marketers 129

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? TABLE OF CONTENTS What is landing page analysis? What is landing page analysis?

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

JULY 19, 2023

For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities than ever before as the platform has made it less time-consuming to customise templates. Simply: Tap on the create button from the home page.

Branding 98

Branding Search Marketers Marketing Marketers 98

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 138

Transform SEO User-Generated Whitepaper 138

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 123

CRM Transform User-Generated Marketing 123

DIY Marketers

JULY 5, 2023

Generative AI enables you to generate unique content that drives results & preserves a unified brand voice across platforms. Let’s dive into the features and capabilities of Jasper Campaigns. When you log into Jasper, you’ll land on the dashboard. First, you’ll land on the dashboard.

Transform 82

Transform Promotion Copywriting Marketing Strategy 82

Search Engine Land

JULY 11, 2023

Building a campaign using just GPT Advertisers can create campaigns on platforms such as Google’s Performance Max with a generative build experience. Give simple instructions : Ask Google a clear question such as “Find some keywords to advertise the landing page.” Vallaeys said he has tested GPT 3.5

Advertising 99

Advertising Advertisers Product Digital Marketing 99

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. Design Capabilities. E-commerce Platforms. Long-Term Options.

Non-Profit 145

Non-Profit Thought Leadership Entertainment Analytics 145

Hubspot Marketing

MAY 16, 2023

If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Welcome Software

DECEMBER 21, 2023

Given the variety of channels available for customer engagement — from social media platforms to physical stores — adopting a unified approach to marketing is crucial. Marketers can also update the copy once, and the content within the component will update across all pages instantly. Need to see how a Marketo email looks?

Marketing 52

Marketing Marketers SEO Content Marketing 52

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Martech

JANUARY 13, 2022

The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns. Why we care.

Analytics 112

Analytics Customer Journey Marketing Marketers 112

Search Engine Land

AUGUST 11, 2023

The Ads Library allows you to search all ads currently running across Meta platforms from any advertiser. The platforms the ad is running on. Click through to the landing page in use. Other tools In addition to these tools, several other premium platforms offer basic free access. The messaging and creative.

Management 97

Management Advertising Advertisers User-Generated 97