Martech

APRIL 11, 2023

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. Click here to view more MarTech webinars. What are you hoping to get out of your marketing technology? Do you need help getting there?

Customer 100

Customer Advertising Advertisers Marketing 100

Customers.ai

FEBRUARY 2, 2024

For many, Linkedin became the defacto ABM platform. Targeting capabilities have decreased, costs have skyrocketed , and with the removal of cookies, it’s going to get worse. Targeting capabilities have decreased, costs have skyrocketed , and with the removal of cookies, it’s going to get worse. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Martech

DECEMBER 12, 2023

Getting your MOps software to its full potential Diving deeper into the capabilities of tools you already have can uncover efficiencies and functionalities you aren’t using in full — or even know about. A lack of understanding can lead to misconceptions about the tool’s capabilities.

Marketing 126

Marketing Marketers New Technology Management 126

Search Engine Land

APRIL 11, 2023

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. Click here to view more Search Engine Land webinars. What are you hoping to get out of your marketing technology? Do you need help getting there?

Customer 93

Customer Advertising Advertisers Whitepaper 93

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. Of course, not every business has the time, resources, or expertise to design and optimize their AI-based tech stack, which is why it’s become so much more helpful for businesses to run on more comprehensive platforms.

Transform 128

Transform CRM Finance Communications 128

Martech

APRIL 21, 2023

Marketing automation platforms (MAPs) help automate activities across various marketing channels. After all, marketing automation began with IBM’s Unica email platform in the early 1990s. Marketing automation tools and platforms may have specific nuances to how they function, but at a high level, they automate workflows.

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Customer loyalty 115

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Satisfi Labs added the Context LLM Response System to its conversational AI platform. It integrates large language model capabilities to intent routing, answer generation and intent indexing. It generates subject lines for email campaigns.

User-Generated 98

User-Generated CRM Video Marketing Management 98

Search Engine Land

DECEMBER 21, 2023

Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video. Strengthening the technical foundation of your platform to improve discovery and experience is critical. We expect to see its full potential unleashed on Google Search in 2024. Web stories.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Hubspot Marketing

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Analytics 105

Analytics Customer Journey Price Customer 105

Martech

JANUARY 18, 2023

New capabilities enable marketing/ecommerce teams to share insights, optimize engagement and transaction experiences. Perhaps the most exciting update is the new Ecommerce Marketing Insights App , one of the many new features within the Intelligence platform. Registering a prospect for a webinar. Sending out surveys.

eCommerce 98

eCommerce Promotion Customer Branding 98

Lynton Web

AUGUST 21, 2023

In the digital era, webinars have become a cornerstone for businesses to connect with an audience, share insights, generate leads, and foster potential business opportunities. How do you go about putting on a successful webinar? Keep reading for guidance on crafting a robust Zoom webinar lead flow using HubSpot.

Transform 52

Transform Communications Promotion Management 52

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Place 102

Place Branding Transform Customer 102

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. What marketing automation capabilities are most critical to our business? Click here to download!

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Customers.ai

JANUARY 31, 2024

have increased anti-spam provisions , browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar 3.

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Welcome Software

DECEMBER 26, 2023

Optimizely offers baseline search experiences within our commerce platform, which are designed to help companies get started with organizing and delivering SKUs to customers. While Optimizely provides a foundation for search experiences, we knew there were users ready to take their search capabilities to the next level.

Transform 40

Transform eCommerce Manufacturing Product 40

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. What it does. Why we care.

Manufacturing 93

Manufacturing CRM User-Generated Marketing 93

Litmus

JUNE 24, 2022

This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights. Experience Litmus Enterprise firsthand, with access to all Litmus capabilities—plus tips, tricks, and guidance from the Litmus team.

Email Marketing 102

Email Marketing Price Analytics Marketing Strategy 102

Welcome Software

DECEMBER 3, 2023

Optimizely offers baseline search experiences within our Commerce platform, which are designed to help companies get started with organizing and delivering SKUs to customers. While Optimizely provides a foundation for search experiences, we knew there were users ready to take their search capabilities to the next level.

Transform 40

Transform eCommerce Manufacturing Product 40

Martech

NOVEMBER 30, 2021

Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. Snapshot: Marketing work management platforms. They often integrate with other systems like digital asset management platforms and creative suites.

Management 117

Management Whitepaper Transform Digital Marketing 117

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Segmentation comes into play with the customer data platforms (CDPs) and advanced analytical tools. Dig deeper: How to manage email addresses in a customer data platform. Get MarTech! In your inbox.

Transform 110

Transform Retail Email Marketing Marketing 110

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Wrike said it has added a new artificial intelligence layer to the platform dubbed AI Project Risk Prediction. What’s new? If there’s a theme to this release, it’s all about the machines.

Whitepaper 109

Whitepaper Transform Management Communications 109

Search Engine Land

JANUARY 11, 2024

Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook. Despite the many conversions that this capability will soon be introduced with the GPT-4 API endpoint, this has not (yet) come to fruition, though it might soon. the price). Get the daily newsletter search marketers rely on.

Transform 134

Transform SEO User-Generated Whitepaper 134

Search Engine Land

DECEMBER 11, 2023

Host gardening workshops or webinars: Organize hands-on workshops or virtual webinars where customers can learn new gardening techniques, get expert advice, and interact with fellow gardening enthusiasts. This helps build a sense of community and loyalty among your customer base.

Promotion 107

Promotion B2C Retail Direct Mail 107

Hubspot Marketing

JULY 18, 2023

In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company. If you want people to see the product range or capabilities of your service, show them upfront. Product Landing Pages 17.

User-Generated 145

User-Generated Product Customer Analytics 145

Chief Martec

MARCH 22, 2022

“You take something like some of these huge CDP and marketing automation platforms, and you add customer engagement and customer success platforms, with lots and lots of bells and whistles. capabilities their martech stack offers them. Without the right skilled talent, there is no capability.

Marketing Automation Platform 112

Marketing Automation Platform Management Place Customer 112

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Content type tagging. Techniques like SAINT classification highlight the versatility and depth of analysis, allowing for close to precise audience segmentation.

Transform 105

Transform Customer Journey Analytics Millennials 105

Martech

APRIL 28, 2022

Enter XR – extended reality – where avatar-based platforms can help make you feel more connected and provide a much richer experience. Why not try some of the platforms I’ve been writing about over the years to help me maintain my closest friendships and professional connections?

Communications 91

Communications Customer Digital Marketing Marketing 91

Martech

FEBRUARY 25, 2022

“What it means is looking at identifying and engaging those buying groups and key decision-makers inside your target accounts,” said Nirosha Methananda, VP of marketing at Influ2, in a recent webinar. “It’s Each of these is designed to highlight its digital capabilities for buying groups. Source: Nirosha Methananda. What it is.

Direct Mail 113

Direct Mail Customer Acquisition Marketing Marketers 113

Customers.ai

DECEMBER 27, 2023

From CRM systems to marketing automation platforms, lead enrichment is circular. This capability allows you to tailor your messaging and offers to specific audience segments. Integration Complexities Integrating lead enrichment tools and platforms with existing CRM systems and databases is no small feat.

Transform 113

Transform CRM User-Generated Management 113

AWeber

AUGUST 8, 2023

Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. There was now a digital product capable of selling over and over again—without any additional work. AWeber provided the platform to get Leela’s course up and running, ready to accept payments. You’ll look professional and capable.

Product 89

Product eBook Price User-Generated 89

Use Insider

AUGUST 20, 2023

Omnichannel marketing and communication challenges I started the webinar by outlining some of the most common omnichannel and communication problems marketers face. The cross-channel marketing solution should also include (yes, you guessed it) WhatsApp capabilities.

Customer 52

Customer Customer Journey Communications User-Generated 52

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. This will give email developers opportunities to experiment and build proof of concepts demonstrating AMP capabilities and use cases that will benefit their users.

Market Trends 90

Market Trends Email Marketing Marketing Marketers 90

Lynton Web

JANUARY 12, 2024

Interactive Emails : The evolution of email has seen it become a dynamic, interactive platform. It provides a platform for continuous, personalized communication, allowing brands to deepen their connection with their audience over time. Event Promotion : Use email to promote webinars, workshops, and other events.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.

User-Generated 129

User-Generated Fashion Market Research Product 129

Martech

JUNE 2, 2023

The last important update in this section is that the calendar feature has been revamped to include a drag-and-drop capability to move events around easily. You can now automatically register them via your webinar tool. Updated calendar. Plus, there are now overlapping event tiles and color-coded events for better usability.

CRM 108

CRM Communications Customer Place 108

Customers.ai

MARCH 6, 2024

This is where the power of integration between Customers.ai, a leading lead generation tool, and HighLevel, a comprehensive marketing, sales, and management platform, comes into play. has revolutionized the way businesses capture leads, boasting the remarkable capability to identify 20-25% of anonymous visitors to a company’s website.

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60