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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR
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How to Create an SEO Budget for Max ROI

Hubspot Marketing

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing.

SEO
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8 employee advocacy tools to amplify your social media reach

Hootsuite

Pricing: Amplify is included for Hootsuite Enterprise (custom pricing) customers. Theyre designed to coordinate large networks of advocates and they come with a price tag to match. In fact, many dont even post their prices publicly, you have to contact their sales team to ask (kinda like order the lobster at market price).

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Pricing: $625 setup fee. All in all, Predis.ai

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

Build Trust with Thought Leadership: People trust people more than brands. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. You’re not asking people to buy right away — you’re just building trust until they’re ready.

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How to DOMINATE In The Next Marketing Battleground

Exposure Ninja

What do they think about your pricing and quality? Actions: Digital PR & Quality Mentions: Secure coverage in reputable industry outlets to influence how AI tools perceive and recommend you. Moving forward, your focus shifts to advanced contentunique data, thought leadership, richer mediaand continuous refinement.

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Content Marketing Experiments That Worked for Us in 2024

Animalz blog

“ How Jess Cook Turns Content and PR into a Power Couple at Island”: A Q&A interview with Islands Head of Content & Comms about content and PR, based on a LinkedIn post she shared on the subject. The sign up boxes that let you request pricing breakdowns for some of our content. But How Do You Do It, Exactly?