Exposure Ninja

DECEMBER 12, 2024

Actions: Digital PR & Quality Mentions: Secure coverage in reputable industry outlets to influence how AI tools perceive and recommend you. Moving forward, your focus shifts to advanced contentunique data, thought leadership, richer mediaand continuous refinement. Continuous Optimisation: Monitor AI platform updates (e.g.

Thought Leadership 52

Thought Leadership User-Generated Whitepaper Marketing 52

Animalz blog

JULY 1, 2025

In other interviews, she shared how she led teams through layoffs, and challenged the myth of “one-off thought leadership.” Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Tracey is known for speaking honestly about hard topics.

Promotion 62

Promotion Thought Leadership PR Education 62

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results. Align key stakeholders.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 137

Inbound Marketing Whitepaper Real Estate Non-Profit 137

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. . — John Jantsch (@ducttape) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content. 50,000 increase?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Martech

APRIL 2, 2024

Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Content Marketing Institute

MAY 11, 2018

Create thought leadership (not product-oriented) videos on site. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Helped create 15 campaign videos, including thought leadership (non-product) videos as well as product demos.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Different types of content work better depending on the channel.

Management 134

Management Whitepaper Thought Leadership Promotion 134

Adobe Experience Cloud Blog

JUNE 29, 2016

In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. Start by understanding who will contribute content—whether that means writing for your blog, recording videos, or writing ebooks. Who’s editing for you? ”—well, it’s true.

eBook 91

eBook Thought Leadership Whitepaper PR 91

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers. Why this works. But sales support provides powerful anecdotal evidence.

Branding 110

Branding Whitepaper Education Traditional Marketing 110

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Whitepaper 74

Whitepaper User-Generated CRM Thought Leadership 74

Power Digital Marketing

JANUARY 19, 2023

For example, an eye-catching infographic about conversion metrics could become part of your next thought leadership LinkedIn post or whitepaper. #2 For businesses in the midst of a high-profile marketing campaign or PR crisis, more frequent reporting can provide the data necessary for urgent pivots.

Logistics 52

Logistics Marketing Marketers Whitepaper 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Thought Leadership Panels: Gather experts to discuss relevant topics and share their knowledge. While only sometimes directly linked to lead generation, PR can significantly impact your ability to attract and convert leads.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

Customer Acquisition 52

Customer Acquisition CRM User-Generated Customer Journey 52

Content Marketing Institute

APRIL 6, 2018

Thought leadership. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market. But it doesn’t need to be just white papers and webinars. Think interactive too. matzucker Click To Tweet . Brand acts.

Whitepaper 112

Whitepaper Content Marketing Thought Leadership Transform 112

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Content Marketing 74

Content Marketing Thought Leadership Branding Whitepaper 74

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertising 94

Advertising Advertisers Branding Direct Mail 94