Search Engine Land

APRIL 15, 2024

Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics. Get featured in press articles often appearing at the top of search results. In traditional SEO, this arises from coverage in press and publications.

Branding 107

Branding Manufacturing Real Estate PR 107

Hubspot Marketing

MAY 27, 2022

Press release has ceded the throne to the much younger, much more persuasive heir: social media. Unlike traditional PR methods, for example, press releases, social media allows consumers to interact with their favorite brands. Adding these buttons allows consumers to share your press releases and do some of the legwork for you.

PR 138

PR Transform Communications Price 138

Search Engine Land

AUGUST 30, 2023

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. News showcase.

SEO 139

SEO User-Generated Management Branding 139

Hubspot Marketing

SEPTEMBER 2, 2022

Press Releases. An excellent example is the annual Stuff the Bus event hosted by First Coast News , a TV news station in Jacksonville, Florida. Every summer right before back-to-school season, First Coast News partners with United Way of Northeast Florida to raise money and school supplies to be donated to local schools.

Direct Mail 129

Direct Mail Marketing Marketers Marketing Strategy 129

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. But no current tool on the market helped brands understand the concept of “newsworthiness,” specifically how to ensure that a press release is newsworthy before it’s sent out on the wire.

PR 111

PR Transform Education Analytics 111

Search Engine Land

OCTOBER 17, 2023

Unfavorable news articles, critical reviews, embarrassing photos or damaging content can linger persistently in Google Search, casting a shadow over your accomplishments and limiting your potential. If you publish multiple press releases, ensure that you use a different press release distribution channel each time.

PR 103

PR Energy SEO Search Marketers 103

Hubspot Marketing

JUNE 10, 2022

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report , 78% of journalists say they prefer press releases and news announcements to other content types. Writing a press release is simple — writing a good press release is no easy task.

Transform 109

Transform Communications Promotion SEO 109

Hubspot Marketing

MARCH 4, 2024

For example, entertainment journalist Mona Kosar Abdi is verified on TikTok, so her followers know the news they‘re receiving comes from a legitimate and reliable source. According to TikTok, applicants must have been featured in multiple news sources to be considered for verification.

Food 102

Food Entertainment Branding Marketing 102

Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

PR 135

PR SEO Analytics Price 135

Search Engine Journal

AUGUST 11, 2022

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.

PR 112

PR 112

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. The good news? Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

NOVEMBER 21, 2023

These stories could be “on-page” (owned website assets) or “off-page” (appearing on other websites, news outlets, publishers, etc.). Additionally, an SEO can optimize a media or press page to ensure that contacts in the field connect to the right people and information with press opportunities.

PR 117

PR SEO Branding Non-Profit 117

Trade Press Services Newsletter

NOVEMBER 2, 2022

The best news from this year’s report? Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. Content marketing isn’t going anywhere. Sponsored content is on the decline.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Hubspot Marketing

MARCH 28, 2023

The top three types of content that offer the biggest ROI on social media are relatable content, trendy content (cultural moments and news), and educational/informational content ( Social Media Trends Report ) 9. 69%) get news on the site. ( Most Twitter news consumers in the U.S. Social App Report ) 8. Demandsage ) 18.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Neil Patel

MARCH 22, 2021

That’s not all Cision has to offer; other features include: advanced distribution of your press releases tools for tracking performance tools for tracking mentions. It doesn’t matter if you are trying to connect with influencers or looking for new ways to tell your story, Cision has a tool that suits your needs.

PR 139

PR Price Place Branding 139

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. Financial terms of the deal which closed on August 23, were not disclosed.

93

93

Search Engine Roundtable

FEBRUARY 7, 2023

I am currently in Seattle, and headed to the Microsoft Campus in Redmond, for an in-person press event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

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94

Search Engine Land

AUGUST 24, 2023

Ten publishers that saw significant drops in X referral traffic, according to SimilarWeb, were: BuzzFeed -70% Reuters -67% The Washington Post -48% The Wall Street Journal -42% CNN -41% Fox News -39% NBC News -38% The New York Times -35% The Guardian -29% BBC -20% A five-year trend. five years later in April this year.

Analytics 89

Analytics Search Marketers Branding Marketing 89

Hubspot Marketing

FEBRUARY 14, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets The latest marketing news and strategy insights. The facts on Snapple bottle caps are getting an AI-powered glow-up.

Customer 99

Customer User-Generated Advertising Advertisers 99

Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists.

SEO 100

SEO User-Generated Management Digital Marketing 100

SmartBrief - Marketing

MARCH 17, 2024

According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election. The good news is agencies and creators alike have become proficient in these processes and will only become more so in the next couple of years.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Hubspot Marketing

MAY 6, 2022

On its own, PR is designed to keep current audiences interested and disseminate key information about business operations to relevant news and industry outlets. Find new channels. News travels fast. So fast, in fact, that even digital news outlets often can’t keep up. We’ve got you covered with seven strategy options.

PR 100

PR Whitepaper Content Marketing User-Generated 100

Marketing Insider Group

MARCH 9, 2023

You’ll find these firms quoted often in the press. Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to. You can find a list of academic journals at Jstor.org.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Hubspot Marketing

JUNE 6, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Elsewhere in Marketing The latest marketing news and strategy insights. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.

Email Marketing 105

Email Marketing Advertising Advertisers Branding 105

Hubspot Marketing

FEBRUARY 7, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. With renderings and creative images available at the press of a button, brands will be faced with the challenge of continuing to innovate while managing consumer expectations.

User-Generated 94

User-Generated Advertising Advertisers Promotion 94

Search Engine Land

AUGUST 10, 2023

OpenAI and the Associated Press signed a deal last month. OpenAI licensed the AP’s news article archive dating back to 1985 for training. Google and the New York Times Co. Will AI companies compensate publishers? ” Microsoft is also promising publishers some sort of revenue sharing.

Place 91

Place Product Branding SEO 91

Sprout Social

OCTOBER 11, 2022

Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Product news/industry partnerships. One of the best ways to keep your team and your customers up to date on industry news and product changes is by tapping into your employee advocacy channel. Philanthropic announcements.

Thought Leadership 132

Thought Leadership Education Communications User-Generated 132

Hubspot Marketing

SEPTEMBER 2, 2022

Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. But what does it mean for marketers who relied on Facebook's news feed to find and maintain an audience?

Social Media Marketing 143

Social Media Marketing Marketing Marketers Branding 143

Hubspot Marketing

DECEMBER 20, 2023

While this may be sad news for your newly created website, you shouldn’t despair because the Google Sandbox is not as definitive as it seems. Improve your credibility with press releases. There are many reasons to publish a press release, such as improving SEO or getting ahead of an organizational crisis.

PR 72

PR SEO Finance Price 72

Hubspot Marketing

JULY 15, 2022

They say all press is good press — but that's up for debate. Press releases. Whether sharing a new product drop, an upcoming event, or changes in your organizational structure, a well-written press release can get the word out about your business. In-house PR teams can share company news, project updates, and more.

PR 123

PR Management Communications Promotion 123

Neil Patel

MARCH 24, 2021

However, as a minimum, it should have: A news hub: A space for you to announce things like new releases, future tours, and media appearances. Create an Electronic Press Kit. That’s why you should have an electronic press kit (EPK). However, a good press kit is more than just an abridged version of your website.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Adobe Experience Cloud Blog

MAY 10, 2017

This is big news—pun intended! If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company.

Thought Leadership 133

Thought Leadership Marketing Marketers Price 133

Rock Content

SEPTEMBER 6, 2023

They come from highly relevant sites or authority sources, such as news websites. You can also craft a press release and send it to local or even national news outlets. Organizing a charitable event is one good way to earn news coverage. However, high-quality backlinks have a few other qualifications.

Entertainment 85

Entertainment User-Generated Education Communications 85

SmartBrief - Marketing

FEBRUARY 26, 2024

These audiences may include current employees, investors, partners, the press and the local community. shared areas of interest like company news). While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Hootsuite

MARCH 16, 2021

Stories can be found above Facebook’s news feed, both on desktop and in the app. Since Facebook refocused its ranking system to prioritize friends and family in the news feed section, some businesses saw their reach, video watch time and referral traffic go down. Press the sticker icon then tap Music. Tap Your Archive.

Real Estate 145

Real Estate User-Generated Management Food 145

Lynton Web

FEBRUARY 21, 2024

Links to blog articles and the latest news, like press releases, also work well here. While not all of these ideas may work for your business, consider these other topics: Questions Industry news Announcements or milestones Memes (and gifs!) The good news is you can get lengthier with your visual content here.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Search Engine Land

NOVEMBER 22, 2023

PR: Spread the word out With a new business coming, this can be a great chance to partner with PR teams. If the team has planned press releases or announcements, ensure that a link to the website is included in that communication. This doesn’t have to be limited to press releases.

SEO 118

SEO PR Promotion Customer Journey 118