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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 126
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2022 Predictions: E-commerce everywhere

Martech

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. Simplified stack. The future of e-commerce will be driven by personalization.

Retail 136
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What You Need to be Doing NOW to Get Your Shop Ready for Black Friday

Digital Marketer

The key to a successful Black Friday is reaching the right audience with the right products. But today, the best way to reach potential shoppers is through social media. A well-designed banner can help to create a sense of urgency and excitement, convincing shoppers that they need to act now in order to get the best deals.

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The 5 Best Amazon Marketing Companies of 2020

Neil Patel

To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1 1 Neil Patel Digital — Best for Store and Products’ Content Marketing. Content can make your store and products discoverable to drive targeted traffic.

Shoppers 139
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The Good and Bad of Deadstock Products for E-commerce

Neil Patel

Deadstock comes with a price. Retailers won’t be able to recoup the cost of manufacturing products if they never sell. That’s precisely why you must monitor items that will almost reach their expiration date and then offer them at discounted prices. How did you find this product? Is Deadstock Bad for Business?

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Electronics marketing: Strategies for marketers navigating the effects of a global pandemic

Use Insider

With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before. This notes a shift in the kinds of products marketers should focus on, but how marketers get these products to consumers has also shifted.