Backlinko

FEBRUARY 19, 2024

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis.

SEO 111

SEO User-Generated Advertisers Advertising 111

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 126

Price Market Segmentation SEO Market Research 126

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer Marketing 137

Influencer Marketing Transform Marketing Marketers 137

OnPassive Marketing

SEPTEMBER 10, 2022

The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. Types Of Marketing. Rebound Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Duct Tape Marketing

OCTOBER 2, 2015

By targeting only users who have shown certain levels of intent to purchase your product, marketers often save money by eliminated wasted ad spend on traffic that bears no fruit. Implementing re-marketing ads to help bring users back into the conversion funnel should be common sense.

CRM 77

CRM Advertisers Advertising SEO 77

Duct Tape Marketing

APRIL 23, 2025

If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you’re willing to say. The New Rules of SEO: As AI marketing tools rise and Google becomes less reliable, companies must focus on creating value-driven content and video that educates, differentiates, and converts.

Price 51

Price CRM CMO User-Generated 51

Animalz blog

MAY 27, 2025

She leads a team that covers everything from SEO and influencer programs to employee advocacy and global campaigns. ” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, product marketing, and brand teams (the engine) for distribution.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan. that they previously viewed or expressed interest in.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Eric Serdar, Snr.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts. Well, YouTube optimization is very similar to website SEO.

Branding 95

Branding Gen Z Transform Education 95

Unbounce

OCTOBER 20, 2023

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). As the search economy grows, every deep-linked product detail page on your site is essentially a landing page. Pick your priority and make your decision.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Rock Content

JUNE 3, 2024

You focus on designing and uploading amazing content for products. Market handmade items. Market your skills. Step 5: Set up your online store Next, focus on creating an appealing storefront experience for your future customers via a reliable ecommerce SEO checklist. Explore print on demand.

eCommerce 52

eCommerce Shipping Price Retail 52