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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

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New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

Matt Hummel VP of Marketing at Pipeline360 June 17, 2025 Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. So, basically, before, you know, the end of each quarter, I would go to my primary stakeholders, you know, head of product marketing, head of demand generation. Like, hey, Diego.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.

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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) This helped them build real skills, not just theory.

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Rhonda Hughes on Enterprise Content That Creates Value, Not Noise

Animalz blog

She argues that content strategists should work closely with product marketing and demand gen, acting as true business partners instead of a service desk. whitepapers and find out how to set the new benchmark for your industry. 19:20) Rhonda challenges the idea that content teams are just order-takers.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. If you’re doing 12 events in a year, if you’re in product marketing, you probably get to do case studies, right? For a product marketer, as you said, they have to listen to customers.

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