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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

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How B2B marketers can help sales overcome customer indecision

Martech

B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 The authors emphasize that human beings — even successful business and technology leaders — are wired to avoid loss. The xx% discount urgency play: “This deal is only good for this quarter.”

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Like It or Not You’re Being Compared to TED

Duct Tape Marketing

Like It or Not You’re Being Compared to TED written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Carmine Gallo. 2014 marks the 30th anniversary of the phenomenon knows simply as TED. At this point in time an entire generation has grown up feasting on TED Talks.

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This day in search marketing history: March 3

Search Engine Land

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Video: Inside Google’s Self-Driving Cars 2011: TED attendees were allowed to travel inside the self-driving cars, on a closed course.

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Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

Marketing Insider Group

So before you invest your attention and resources into developing your marketing strategy , it makes sense to evaluate your corporate culture. In their book, Fundamentals of Strategy , authors Gerry Johnson and Kevan Scholes break corporate culture down into six different elements: Source: [link]. Is it positive and thriving?

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This day in search marketing history: February 12

Search Engine Land

Google’s Sergey Brin Talking China At TED 2010: A transcript of an impromptu Q&A with Google cofounder Sergey Brin on Google’s decision to leave China. Live Search Implements A More Efficient Crawl 2008: Microsoft announced changes to their Live Search crawler intended to reduce bandwidth resources during the crawl of a site.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. Ann Handley. Bryan Kramer.