Buffer Marketing

NOVEMBER 4, 2024

While it's useful to see the sheer volume of users each site has, it doesn't necessarily mean the one with the biggest user base is the best for your brand. If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. Does it fit your brand image? Facebook 2.

Branding

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Posts should offer useful findings or applicable recommendations.” How can you help your audience learn and grow?

Entertainment

Sprout Social

OCTOBER 10, 2024

But times have changed. These shifts may feel sudden, but they’re the result of small changes happening constantly over longer periods of time. These networks enable a broad range of interactions—from posting text and images to professional networking and community-building.

Gen Z

Buffer Marketing

AUGUST 26, 2024

With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.     In summary: text posts aren’t going anywhere.     In summary: text posts aren’t going anywhere.  Short-form video ?

Social Media Marketing

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Who knows digital best? See my earlier article for useful stats and resources on this subject. Like just about everything in marketing, B2B marketing is changing — and fast. What’s going on? Here are five of the most important developments.

eCommerce

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. What types of social media posts did you enjoy creating the most?

Social Media Marketing

Sprout Social

JANUARY 15, 2025

Each time someone uses the link or code to purchase, the influencer earns a percentage of the sale. Influencers who meet Temus posting requirements can earn cash, Temu credit, a $5 reward per referral download and up to 20% commission. The influencer gets a unique affiliate link or discount code to share with their audience.

Influencer Marketing

Sprout Social

APRIL 8, 2025

Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind. For example, videos on Instagram and TikTok frequently rely on trending sounds or songs. A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. What is a video Pin?

Shoppers

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Increasing content output without additional resources: Breaking down a single asset creates multiple deliverables, reducing the time and effort needed to maintain a steady content flow. A series of short videos that share tips or best practices.

Whitepaper

Martech

DECEMBER 9, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. Social media: Follow creators on platforms like Instagram and TikTok to see trending styles and techniques. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated

Buffer Marketing

APRIL 16, 2025

  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy. And, guess what?

User-Generated

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. You want your influencer partnerships to feel natural and engaging.

Gen Z

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.   For starters, it gets a little easier every time you post. The more often you post, the easier it is. 

Branding

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. Influencers and creators play a pivotal role in global social media marketing. Regardless of product, partnering with an influencer can get your business in front of the right audience.

Influencer Marketing

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Remember when Google was the go-to for all your searches? Those days are slipping away. Lets dive in.

SEO

Hootsuite

DECEMBER 4, 2024

Over a million combined views and an overwhelmingly positive comments section — because Wealthsimple Foundation knew exactly who they were speaking to.Lucky for us, Li took the time to share Wealthsimple Foundation’s audience research secrets. That’s where understanding your audience comes into play.

Non-Profit

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. To hone these skills, Ive put together a comprehensive list of social media marketing resources. One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field.

Social Media Marketing

Scoop.it!

JULY 18, 2024

Wondering why you might spend extra time doing this? These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. What is content segmentation? Let’s say that you sell a range of bags.

Gen Z

Hootsuite

JULY 26, 2024

Fortunately, once you implement the right competitor research tools, you can learn something from every post — and make informed changes to your strategy that will eventually help you outpace the competition. Keep reading to get into the best competitor analysis tools for social media. More of a visual learner? Clear data.

Analytics

Buffer Marketing

NOVEMBER 12, 2024

Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun.     “I would post my work online, not taking it seriously. Then the time came for me to apply to colleges. Then the time came for me to apply to colleges.

Branding

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. Real people.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Now, its her full-time business. I chatted with some of the best in social media entrepreneurship and Im diving into trends, tips, and more below. It was about adding value.

Gen Z

Buffer Marketing

OCTOBER 23, 2024

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. Our analysis shows that reels see more than double the reach of single-image posts and  1.36

Entertainment

Sprout Social

AUGUST 4, 2025

TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for entertainment, or for creating content that appeals directly to consumers. Why do you need TikTok for B2B marketing in the UK? The economic and social landscape for B2B brands is changing.

Gen Z

Sprout Social

MARCH 27, 2025

To find out which creator strategies are built to last, we dug into data from our recent research and insights from our time at Creator Economy Live. To find out which creator strategies are built to last, we dug into data from our recent research and insights from our time at Creator Economy Live. What is the creator economy?

Gen Z

Martech

MARCH 12, 2025

Using data to make inflation-smart marketing decisions In times of inflation, gut feelings won’t cut it. With this clarity, you can allocate resources more effectively when every dollar counts. With this clarity, you can allocate resources more effectively when every dollar counts. Simply cutting costs won’t cut it.

Transform

Marketing Insider Group

JANUARY 14, 2025

Even the best content will fail without a clear understanding of your audience. Image Source Conversely, failing to target correctly can waste time, money, and resources. It also helps you select platforms where your audience spends time and create content that sparks engagement and builds trust. After all, there are 5.22

Thought Leadership

Buffer Marketing

FEBRUARY 17, 2025

You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. But that’s not all it is.

Transform

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Done right, social media audience analysis goes beyond the basics.

Analytics

Buffer Marketing

JANUARY 16, 2025

In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs. Quick summary of the 6 best social listening tools Click on one of the tools below to jump to a section, or scroll for a big-picture overview in the table. Analyze sentiment of brand mentions.

Price

Buffer Marketing

NOVEMBER 14, 2024

Find your best times to post on Instagram 6. Experiment with different types of Instagram posts 12. There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy.

Social Media Marketing

Sprout Social

JUNE 26, 2025

Here are a few Aussie influencer marketing statistics showcasing the country’s current state of influencer marketing: Per Sprout’s Q2 2025 Pulse Survey (which assessed consumers in Australia, the UK and the US), 76% of all social users say social media (including influencer posts) has influenced some of their purchases in the last six months.

Influencer Marketing

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. It guides your actions and lets you know whether you’re succeeding or failing.

Social Media Marketing

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

It’s an advantageous time to engage this generation in your nonprofit’s cause. Taking advantage of these platforms is one of the best ways to reach younger demographics with information about your cause. To be successful on social media, use data-informed strategies and follow best practices for each platform.

Gen Z

Buffer Marketing

JULY 31, 2024

But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on? This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. How are you any different?

User-Generated

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Guess what?

Analytics