Martech

MAY 8, 2023

This requires IT resources, but the ROI from simply setting up a cart-abandonment series will prove positive quickly. As much as I love Salesforce Marketing Cloud, Klaviyo is the option I’d recommend if you have limited internal IT resources. Business email address Subscribe Processing. Get MarTech! In your inbox.

Email Marketing 119

Email Marketing eCommerce Marketing Marketers 119

Martech

JANUARY 27, 2023

3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. We have different audiences, challenges, resources and goals. Stop sending so many emails Yeah, I know. Successful email marketers believe in the sanctity of permission. But even in the U.S.,

Email Marketing 139

Email Marketing Marketing Marketers Law 139

Vertical Response

APRIL 10, 2023

Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns. In this blog post, let’s explore how you can use chat GPT prompts to craft better emails for more successful email campaigns.

Email Marketing 77

Email Marketing User-Generated Marketing Marketers 77

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Email Marketing 118

Email Marketing Marketing Marketers Education 118

Martech

AUGUST 12, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. Entrusting your email marketing to a reliable and scalable platform. Register today for “ Why Finding the Right Platform is the Key to Winning in Email Marketing, ” presented by Salesforce.

Email Marketing 94

Email Marketing Marketing Marketers Management 94

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 63

Email Marketing Price Marketing Marketers 63

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Hannah Tiner, Email Design and Production Specialist at Litmus.

Email Marketing 102

Email Marketing Real Estate User-Generated Marketing 102

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 108

Email Marketing Customer loyalty B2C Marketing 108

OnPassive Marketing

NOVEMBER 11, 2022

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. This guide will share some of the best free email marketing courses you can take advantage of.

Email Marketing 80

Email Marketing Marketing Marketers Customer loyalty 80

Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers.

Email Marketing 49

Email Marketing Marketing Marketers Customer Journey 49

Martech

AUGUST 2, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Email Marketing 82

Email Marketing Marketing Marketers Management 82

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 117

Email Marketing Transform eCommerce Customer Journey 117

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 94

Email Marketing eBook Marketing Marketers 94

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Market Trends 93

Market Trends Email Marketing Marketing Marketers 93

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Email Marketing 105

Email Marketing Marketing Marketers Social Media Marketing 105

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Litmus

DECEMBER 29, 2020

Despite its challenges, many of you found success with your email marketing programs. We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. Ultimate Guide to Email Templates. But with less resources.

eBook 73

eBook Email Marketing Product Marketing 73

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The more we offer knowledge to one another about how we go about our work, the better we all are for it.

Email Marketing 85

Email Marketing Fashion Marketing Marketers 85

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Email Marketing 89

Email Marketing Analytics Price Marketing 89

Sachs Marketing Group

JULY 8, 2023

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy? We’re here to help!

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

OnPassive Marketing

AUGUST 30, 2022

However, email marketing, despite the many benefits it has, is still often overlooked. This article discusses how B2B companies will benefit from email marketing in 2022. Why Email Marketing Is Key? Email marketing is a powerful way to reach and engage your customers.

Email Marketing 76

Email Marketing Customer loyalty Direct Mail Marketing 76

OnPassive Marketing

OCTOBER 28, 2022

Email marketing is one of businesses’ most commonly used marketing strategies today. However, landing an email marketing job can take time and effort, especially if you need to prepare for the interview process. Email Marketing Interview Questions. What Metrics Should You Track For Better ROI?

Email Marketing 72

Email Marketing User-Generated Marketing Marketers 72

Litmus

APRIL 17, 2020

Email marketers, let’s make customer retention your number one priority. You can also use this opportunity to point out additional resources, highlight support contacts, or offer a discount on the next purchase. Provide helpful resources that go beyond your product. 10/10 would read again!

Email Marketing 119

Email Marketing Customer Marketing Marketers 119

Vertical Response

NOVEMBER 20, 2023

In today’s digital age, email marketing has emerged as one of the most effective channels to connect with customers and drive conversions. As an email marketer, it’s essential to understand the importance of holiday email marketing and be fully prepared to craft engaging campaigns for the upcoming 2023 holidays.

Email Marketing 45

Email Marketing Marketing Marketers Promotion 45

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Adobe Experience Cloud Blog

MAY 13, 2019

This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages with the brand. Here are five ways that email marketing can help in an omnichannel marketing approach. . One-on-one communication. Behavior-based targeting.

Email Marketing 134

Email Marketing Thought Leadership Customer loyalty Communications 134

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 137

Email Marketing Price eCommerce User-Generated 137

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Get MarTech! In your inbox. Subscribe Processing.

Email Marketing 117

Email Marketing Price eCommerce Customer Acquisition 117

OnPassive Marketing

JUNE 14, 2022

Email marketing has become a popular marketing tactic. This article has a complete guide to Email Marketing tools, a quick overview of Email Marketing, and top free Email Marketing Tools that will assist you in implementing this marketing approach and succeeding in the market.

Email Marketing 60

Email Marketing CRM Marketing Marketers 60

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Litmus

MARCH 2, 2023

Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. This may fundamentally change how we talk about reporting in email marketing! Never fear!

Analytics 84

Analytics Email Marketing Marketing Marketers 84

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 99

Email Marketing Transform Copywriting Marketing 99

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Email Marketing 134

Email Marketing Thought Leadership Communications eCommerce 134

Vertical Response

JULY 25, 2022

VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers. We have the tools you need to produce impressive email campaigns. If you don’t have an email marketing plan, you’re missing out on a huge opportunity.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Email Marketing 96

Email Marketing Communications Marketing Marketers 96

Vertical Response

JULY 29, 2022

At least 77% of people prefer to use email and that’s why so many companies use automated email in their marketing tactics by working with an email marketing agency. . While many aspects of email marketing can be automated, so should the status of the email system itself.

Email Marketing 58

Email Marketing Communications Marketing Marketers 58

Litmus

APRIL 9, 2020

Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing.

Email Marketing 94

Email Marketing Marketing Mix Marketing Marketers 94