Neil Patel

JULY 20, 2025

Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started. Start using AI within your day-to-day marketing tasks to see how it can help improve your performance.

User-Generated

Zumvu

JUNE 17, 2025

AI scheduling tools dig into audience data, spotting when followers are most active. That same tech is now transforming social media. AI tools are stepping up, handling planning, content creation, and even predicting what’ll pop off next. Creators rack their brains for new ideas, but some days, inspiration just won’t come.

Finance

Buffer Marketing

MAY 13, 2025

  You might be testing a new format, tracking audience growth, or trying to understand how people interact with your posts.   You might be testing a new format, tracking audience growth, or trying to understand how people interact with your posts.   You might be surprised to hear it. Well, not exactly.

Analytics

SocialPilot

MAY 8, 2025

Where do they mostly frequent How they engage with your content. If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. Take Spotify, for example.

Gen Z

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Specify the role details , like whether it is remote or hybrid, and how many days would be required in the office. Looking to grow your marketing team?

Management

Buffer Marketing

NOVEMBER 12, 2024

Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Jump to a section: 1.

User-Generated

Whos Mailing What

JUNE 13, 2025

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

Direct Mail

Hootsuite

JULY 15, 2025

Learn how to find them, track them, and report on them in this guide. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters.

Analytics

Buffer Marketing

APRIL 15, 2025

How to create an Instagram account in 5 steps You need to create an account to post anything on Instagram. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform. What is Instagram?

Shipping

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai “The average human attention span is approximately 8.25

Thought Leadership

SocialPilot

JULY 14, 2025

That means the success of your content no longer depends solely on what you post but on how optimized your social presence is for visibility and discoverability. Think of content strategy as the what and why of your social presence—while social media optimization is the how and where your content gets discovered. With over 5.31

Real Estate

SocialPilot

JUNE 27, 2025

It’s consistent – Planned, scheduled, measured. You’re managing limited resources and tight timelines. How to Align Social Goals with Marketing KPIs? For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” But here’s the truth: showing up isn’t enough anymore.

Thought Leadership

SocialPilot

JUNE 26, 2025

Share case studies, how-to tips, customer success stories — all in short, digestible formats like carousels or videos. Tip: Here’s how to make LinkedIn work for your brand: Share helpful ideas instead of sales pitches. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates.

Gen Z

SocialPilot

APRIL 23, 2025

Since PR and social media go hand in hand, lets explore how to leverage this powerful duo to amplify your message, build trust, and boost visibility and engagement. Social media can either make or break your brands image. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR

SocialPilot

FEBRUARY 17, 2025

How This Strategy Boosted Website Traffic? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. So, whats the hero move here? Simple: You can increase website traffic through Social media strategies. Lets get started! Optimize Your Social Media Presence a.

Transform

Neil Patel

JUNE 2, 2025

Throughout this guide, we’re going to talk more about what event sponsorship looks like, the different types of sponsorship options you might consider offering, and how to get sponsors for your next event. In-Kind In-kind sponsors provide your event with resources, rather than a monetary exchange. What is Event Sponsorship?

Food

SocialPilot

FEBRUARY 13, 2025

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? But has it ever occurred to you how this hashtag word even came up? In this guide, we’ll break all the myths, tell you exactly how to leverage hashtags for every platform, and a lot more. What Is a Hashtag?

Social Media Marketing

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. AI is already changing how I think about connecting with my audiences, creating content that reaches them, and competing in an extremely crowded online space to get my message heard. How close are we to this future state?

Price

Martech

JULY 18, 2025

You can reply, DM, quote-tweet, and join public threads. X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. And yet, the audience didn’t vanish. X is built for direct communication.

Gen Z

Hubspot Marketing

MAY 10, 2019

But how do you actually ensure you’re generating fantastic content those people will want to interact with? Organize a schedule for your posts. This also includes updates from the companies and businesses I care about. Twitter makes it easy to distribute content. Research your buyer personas and audience. What makes Twitter unique?

Marketers

Hootsuite

MAY 6, 2020

But with 500 million tweets sent every day , you need to be strategic and savvy in order to win (and hold) your audience’s attention. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.

Marketers

Buffer Marketing

MAY 17, 2023

🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. And now, with Buffer's new scheduling feature, it's easier than ever to plan, prepare, and share your Instagram Stories. What’s “Full Instagram Story Scheduling”? Sounds like a win-win, right?

Product

Hubspot Marketing

APRIL 21, 2022

For more on how to use the templates, check out this in-depth guide from my colleague Lindsay Kolowich. This free resource can draft social media posts or bulk-upload them into a publishing app to maximize efficiency. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy.

Price

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. When you post to Twitter, your tweets are only seen by your followers or when your tweets are shared with others’ Twitter followers. What if I also told you that it would be pretty easy to do? Why do Twitter Followers Matter?

Millennials

Buffer Marketing

DECEMBER 13, 2022

If you’re hoping to do exactly that but aren’t sure how to run a successful Twitter account, this blog is for you. If you’re hoping to do exactly that but aren’t sure how to run a successful Twitter account, this blog is for you. AskBuffer what is the best way to grow on Twitter?

Law

Adobe Experience Cloud Blog

JULY 11, 2012

The rule states that: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others. As you plan out the cadence of emails you’ll send to prospects, try scheduling four educational or entertaining emails mixed with one “soft promotion” (e.g.

eBook

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. Did you know that more than 42% of the world population is on social media? You probably already know that a lot of time and effort comes with successful social media management.

Price

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.” The UK’s Prime Minister Boris Johnson tweeted the Zoom code to his cabinet meeting to the general public. Maintain Structure With Clear Expectations.

Product

Buffer Marketing

JUNE 21, 2022

How can we help our customers build a consistent presence on TikTok? When we asked for feedback, the overwhelming response was: We should provide scheduling options from desktop, too. When we asked for feedback, the overwhelming response was: We should provide scheduling options from desktop, too. Read on for more details.

Management

Sprout Social

MAY 10, 2023

We’ll walk you through the benefits of Twitter marketing, how to set up a business account and how to tweet your way to success. How to create a business Twitter account How to use Twitter for business effectively Why should businesses use Twitter? In this article, you’ll learn all about using Twitter for business.

Transform

Sprout Social

JULY 27, 2022

Customers sometimes discover your business on Twitter, but often they end up on your website from a search engine or other source rather than a Tweet. Embed a Twitter feed on your website and show your Tweet activity to your website visitors. Embedded Tweet feeds. One key to maximizing discoverability on Twitter? You can: 1.

User-Generated

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

eCommerce

Sprout Social

JUNE 22, 2020

Have you written a Tweet where you wished you could target a more specific audience? There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. When to use multiple Twitter accounts.

Management

Neil Patel

MARCH 16, 2021

How can you keep up with your Twitter account when you haven’t even checked Facebook, Instagram, and TikTok today? How do you know which ones to target for your brand and which to skip? Save you money by allowing you to allocate resources to other tasks. With more than 3.6 Take a deep breath. Let’s begin.

Social Media Marketing

Buffer Marketing

JULY 31, 2025

If you’ve ever opened the app only to have the tweet you’re reading refresh before you finish, you know what that looks like. From breaking news and personal updates to memes and product launches — and everything in between — there are nearly 500 million tweets posted to the social media platform every day. 

Analytics

Hubspot Marketing

JULY 14, 2022

But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. By the end of this guide, you'll know how to develop a social media strategy that will drive traffic and quell that overwhelming feeling you get whenever you open Instagram or Twitter. Image Source.

Social Media Marketing

Hubspot Marketing

OCTOBER 17, 2019

How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Account for existing resources.

Marketing Strategy