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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Marketing

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

Skip the fluff and focus on who you help, how you help them, and why they should follow you. Small tweaks can make a huge difference in how professional and credible you look online. Instead of just saying, “I want to grow on social media,” get specific about what growth looks like for you and how you’ll track it.

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer Marketing

And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on? The fault with content curation tools If you surf online for how to become an A+ content curator, you’ll find loads of content curation tools — like Flipboard, Feedly, Curata, Scoop.it, Upcontent, etc.

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How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Buffer Marketing

In the initial stage of your small business, you might not have the time, energy, or resources to create a full-fledged About Us page that includes all the shebang with Matisse-level page design. Tell your potential buyers your unique story — why you started your small company, your goals, how you came this far, etc.

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Content pillars for social media: Reaching your audience with the content they need

Hubspot Marketing

My posts became more consistent, engagement rates improved, and planning for socials became a lot less stressful. Ive been there myself and I know just how overwhelming it can be. With that said, let's get into what content pillars actually are and how they can help you, too. Table of Contents What are content pillars?

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How We Encourage Self-Improvement at Buffer

Buffer Marketing

At Buffer, one of our core values is Focus on Self-Improvement. I’m Suzanne, Buffer’s Operations Manager. In this article, I’ll share how we support self-improvement at Buffer and how our teammates are tapping into those resources in their own ways.

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My First 30 Days at Buffer: What It’s Like To Join the Company in 2023

Buffer Marketing

I’ve been Buffer’s newest content writer for a little over 30 days, and it still feels a little surreal that I’m here. I knew it would be competitive — Buffer’s values and perks are like a sirensong for talented people all over the world — and, you know, imposter syndrome is a thing. (I