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The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
Skip the fluff and focus on who you help, how you help them, and why they should follow you. Small tweaks can make a huge difference in how professional and credible you look online. Instead of just saying, “I want to grow on social media,” get specific about what growth looks like for you and how you’ll track it.
And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on? The fault with content curation tools If you surf online for how to become an A+ content curator, you’ll find loads of content curation tools — like Flipboard, Feedly, Curata, Scoop.it, Upcontent, etc.
In the initial stage of your small business, you might not have the time, energy, or resources to create a full-fledged About Us page that includes all the shebang with Matisse-level page design. Tell your potential buyers your unique story — why you started your small company, your goals, how you came this far, etc.
My posts became more consistent, engagement rates improved, and planning for socials became a lot less stressful. Ive been there myself and I know just how overwhelming it can be. With that said, let's get into what content pillars actually are and how they can help you, too. Table of Contents What are content pillars?
At Buffer, one of our core values is Focus on Self-Improvement. I’m Suzanne, Buffer’s Operations Manager. In this article, I’ll share howwe support self-improvement at Buffer and how our teammates are tapping into those resources in their own ways.
I’ve been Buffer’s newest content writer for a little over 30 days, and it still feels a little surreal that I’m here. I knew it would be competitive — Buffer’s values and perks are like a sirensong for talented people all over the world — and, you know, imposter syndrome is a thing. (I
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly.
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly.
View this post on Instagram A post shared by Agnes LDN (@agnesldn) On the other hand, Reclaim Wellness , a sustainable self-care brand, offered a discount (15 percent off on all their products) and shared ways users could be more sustainable daily. Some of their tips include growing some of your own produce, recycling, and upcycling clothing.
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Ask yourself: How will this help fellow professionals or industry peers specifically?
It's like conversing with your past self, reminding you what captured your attention and why. We know it best as a source of inspiration. This comparison can offer insights for improvement, showing you where your content might be lacking and how it could be enhanced. But how do you go about creating one?
It's like conversing with your past self, reminding you what captured your attention and why. We know it best as a source of inspiration. This comparison can offer insights for improvement, showing you where your content might be lacking and how it could be enhanced. But how do you go about creating one?
This is where the best coaching platforms step in to ease your workload and improve your efficiency. Pairing Buffer social media management with AWeber email marketing platform gives you the best of two worlds: social media and email marketing. Instead, he decided to self-publish on Amazon.
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How do I know? It also gives them a sense of self-fulfillment and makes them feel like they are part of something bigger. A good example is Dove's " Real Beauty Sketches " campaign, which revolved around a video aimed at instilling self-confidence in women. Content shared online brings people together.
How to choose the best ecommerce tools for your business When choosing ecommerce tools for your business, there are several factors to consider. Next, ask yourself - how easy is this tool to learn? Why we like Zendesk: Extensive integrations and app marketplace allow you to connect with a variety of ecommerce platforms and apps.
by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.
Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. In many cases, we are the ones responsible for our own lack of productivity. In many cases, we are the ones responsible for our own lack of productivity. How can we produce more while doing less?
What has changed is how important video has become on every platform and channel. That’s why we compiled this guide. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers.
We reviewed dozens of content marketing examples in different formats and from multiple channels. Instead of simply sharing a tip, Brian shows exactly how he implemented it in his work. And he uses a screenshot to visualize how he acted on this advice—changing a step-by-step case study into one with checklists.
I’ve been Buffer’s newest content writer for a little over 30 days, and it still feels a little surreal that I’m here. I knew it would be competitive — Buffer’s values and perks are like a sirensong for talented people all over the world — and, you know, imposter syndrome is a thing. (I
Let's take a look at a few examples that, old or new, we adore — plus what makes them so great. We have 100 awesome subject lines to offer you already, but read on for over 50 more that we found eye-catching. We Saw You Checking Us Out ?". But timing isn't the sole reason we included this example. Write a Review.".
This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out who wants what you’re selling How to make your business stand out from the crowd How to use nine effective marketing channels Ready to cut through the noise? Let’s begin.
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. We just switched from quarterly to monthly All Hands, which are recorded for anyone who cannot attend. And we’re not alone.
At Buffer, we tend to pause our content calendars over slower periods like this — and it’s healthy to take a break every now and again. While we’re at it: do you have an efficient social media calendar to help you plan the year ahead? Alright then — calendar at the ready? The event drew over 126.3
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