Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. The average social media user spends time on seven social networks every month.

Analytics

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. The good news?

Thought Leadership

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Specify the role details , like whether it is remote or hybrid, and how many days would be required in the office. The right candidates are out there — don’t scare them off with an impossible checklist.

Management

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. For paid campaigns, marketers often track return on ad spend (ROAS) to gauge immediate performance.

CRM

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. It’s structured – Not “what should we post today?” It’s goal-driven – Every post ties back to business KPIs. As of February 2025, 5.24 That’s not just reach.

Thought Leadership

Vertical Response

JULY 14, 2024

Key Takeaways Understanding your target audience is crucial for creating relevant content that attracts and retains the right visitors to your website. Conduct thorough keyword research and focus on long-tail keywords to drive targeted organic traffic with less competition. While these might seem attractive, they often come with fierce competition.

SEO

Businesses Grow

JANUARY 27, 2025

“A couple weeks ago, I published a status update on LinkedIn explaining that I’d developed a list of 67 content topics that work well on that site. That post has now been viewed more 160,000 times, and 692 people left a comment saying they wanted the content ideas. And that is happening in a matter of days versus months!

Neuromarketing

Lynton Web

MAY 8, 2025

This positioning should influence everything from your visual identity (colors, design elements, photography style) to your communication tone (friendly and welcoming vs. motivational and challenging). Consistency across all touchpoints builds recognition and trust with your target audience.

Marketing Strategy

Neil Patel

JUNE 5, 2025

But you’d happily spend the day binge-watching an entire season of Severance. That doesn’t mean you should completely abandon the written word when developing your strategy, but it might inspire you to focus on tight, 1,000-word (or less) blog posts, news articles, and infographics to help get your point across. Why is that?

Entertainment

Buffer Marketing

JUNE 17, 2025

If you've ever posted about your expertise, pitched yourself via LinkedIn, or wondered how to turn your knowledge into revenue, these insights are for you. If you’re a creator Show the process: post rough sketches, messy whiteboards, or bloopers. My main takeaway? Brands are now briefing for imperfection.

Energy

SocialPilot

JUNE 19, 2025

If your content plan feels stuck on repeat “quote post, promo post, repeat” – you’re not alone. Today’s social media feeds are busier, smarter, and more competitive than ever. The average human attention span is approximately 8.25

Thought Leadership

Buffer Marketing

FEBRUARY 19, 2025

There are broadly four types of social media content : Text posts are simply written content on social media. Here’s an example: Image posts are single images or carousels (a collection of image posts in a single social media post). It’s all too…overwhelming. That’s a good thing!

Social Media Marketing

SocialPilot

MARCH 4, 2025

Identify the Right Customers to Ask Not every customer will leave a review, so focus on those most likely to engage. Automate the Ask Manually requesting reviews for every customer isnt scalable as it takes too much time and effort. Suppose youre searching for a new restaurant, a gadget, or even a local service. Youre not alone.

User-Generated

SocialPilot

FEBRUARY 13, 2025

In this guide, we’ll break all the myths, tell you exactly how to leverage hashtags for every platform, and a lot more. It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Are hashtags still relevant? Where did it all start? What Is a Hashtag?

Social Media Marketing

SocialPilot

JULY 4, 2025

Still treating LinkedIn like just another social platform? billion members worldwide, LinkedIn isn’t just for networking. Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. That’s where LinkedIn Analytics steps in. With over 1.1

Analytics

Hubspot Marketing

MARCH 4, 2025

Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Remember the days when your content ideas were scattered across random docs and notes? I wanted to see all my posts and deadlines in one spot. Collaboration.

Price

Animalz blog

JULY 8, 2025

Lane mixes sharp prioritization with full-funnel storytelling, keeping every project tied to revenue. The quote shows that data-driven storytelling helps win executive buy-in and resources. Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. million monthly visitors.

Thought Leadership

SocialPilot

FEBRUARY 16, 2025

They’re like the modern-day version of your best friend’s recommendation and can seriously sway potential customers to check out your Facebook business page. At such times, Facebook reviews stand out as a crucial resource for consumers to learn more about your business. But the question is, how to get reviews on Facebook?

User-Generated

Backlinko

MAY 12, 2025

It has a simple layout, a Kanban-style board, AI tools to help you write posts faster, and many other features that let teams work together easily. You can plan, track, and organize your social posts using a built-in Kanban-style layout. There are many tools that let you schedule content across different social media platforms.

Management

Lusha

DECEMBER 9, 2024

Instead of barging into someone’s day with unwanted calls or emails, you create awesome content and experiences that naturally draw them in. It’s about building relationships, attracting customers who are already looking for what you offer, and becoming a trusted resource. What Exactly is Inbound Lead Generation?

CRM

Animalz blog

MARCH 25, 2025

Alex has maintained connections in the AI world, including with OpenAI’s CEO Sam Altman, whom he got to know during his early days in San Francisco. “We often get on calls with customers and they don’t even realize that they have treasure troves of usage data.”

User-Generated

Animalz blog

MARCH 6, 2025

Kyle has built a significant personal brand on LinkedIn. Hes recognized as a LinkedIn Top Voice with over 130,000 followers by sharing actionable, experience-backed advice on sales and marketing. His LinkedIn content consistently reinforces these fundamentals, even as tools evolve. This one does.

CMO

Animalz blog

AUGUST 5, 2025

She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. Every content initiative ties back to business impact, from product adoption to customer retention. Kirti’s playbook relies on original, first-party research. 26:43) Kirti sees a barbell. “You

Thought Leadership

Sprout Social

MARCH 11, 2025

Every generation has core memories like these because social media is the epicenter of modern culture. Social informs every facet of the trend cycle and the media landscape. Brand-consumer communication these days is more instant, transparent and community-driven than ever before.

Branding

Animalz blog

JUNE 24, 2025

At MoEngage, every content program begins with weekly customer research. Every asset needs an external voice, a customer, partner, or influencer, who will help share it at launch. He created category-defining resources like Unit21’s Fraud Fighters Manual. He also believes marketers who don’t spend time with customers are “lazy.”

B2C

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. Learn more at adcritter.com.

SEO

Duct Tape Marketing

JULY 25, 2024

Jodi Wellman’s journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. And the truth is, I reloaded that stapler like three times John Jantsch (05:23): Before, and staplers weren't exactly having a day still, right?

Transform

illumin

SEPTEMBER 26, 2024

That said, political parties are using every tool in their arsenal to gain favor from constituents and ensure their party’s names will be written on their ballots come election day. What followed was a social media storm that led to users creating posts and memes all over Meta , Instagram, X, and TikTok.

Gen Z

Hubspot Marketing

MAY 15, 2025

Every day was a scramble to come up with something anything to post. Some days it was a motivational quote; other days, it was a rushed product promo. Instead of guessing what to post, I had a clear roadmap. Sharing tips, how-tos, or resources that help your audience learn something useful.

Education

Lusha

NOVEMBER 18, 2024

What is B2B Cold Calling? B2B cold calling is when you call potential business clients who have yet to show interest in what you’re selling before. Speed up sales : Cold calling lets you skip long lead nurturing processes and address the client’s needs right away. B2C decisions are usually quicker and made by one person.

CRM

Lusha

NOVEMBER 18, 2024

Resource allocation: How will you divide your budget, staff, and technology to support your sales efforts? Better Efficiency: By streamlining your sales process and finding the most effective channels, you can save time and resources. Why Do B2B Businesses Need a Sales Strategy? This builds stronger relationships and loyalty.

CRM

Buffer Marketing

JULY 29, 2025

Social media marketing tools can help you create content, schedule posts, engage with your audience, analyze performance, study competitors, keep up with trends, search influencers … phew! All paid plans also have a 14-day free trial. This is why Buffer has habit-building features like streaks to keep you motivated.

Social Media Marketing

Hubspot Marketing

JANUARY 30, 2020

You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. For that, I refer you to the first paragraph of this post, as well as the ones to come. Image Source.

Fashion

Adobe Experience Cloud Blog

AUGUST 4, 2011

Now with the advent of LinkedIn, cold calling has a new spin: cold contacting. This is the adding of another person on LinkedIn without actually knowing them personally. But before you begin your B2B social media outreach efforts, make sure you know these top five deal-breakers for LinkedIn cold contacting.

Fashion

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021.

Branding

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

Marketing Strategy

Neil Patel

FEBRUARY 24, 2021

B2C vs B2B also differs in length of the purchasing process, with consumers making purchases in minutes to days. This distinction matters for marketers, as it guides where you should focus your time and resources to target these consumers. How can you help their organization achieve its goals? What is B2C Paid Social Media?

B2C