Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. What the Heck is Employee-Generated Content (EGC)? What the Heck is Employee-Generated Content (EGC)? It takes time, effort, and resources. But, hey, we get it.

Transform 76

Transform User-Generated Branding Education 76

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content. Audio recordings.

SEO 120

SEO Branding Entertainment Communications 120

Digital Marketer

JANUARY 8, 2023

LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. Original Content Over Links.

Marketing Strategy 85

Marketing Strategy Marketing Marketers Analytics 85

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

FEBRUARY 16, 2023

Table of Contents What is social media ROI? Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content. Let's dive in. What is social media ROI? Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Neil Patel

DECEMBER 28, 2022

Some of the most common include SEO, social media marketing, and content marketing. There are plenty of free SEO tools and resources available online. Check out my blog post on SEO for beginners. Repurpose Existing Content For New Channels. Repurpose Existing Content For New Channels.

Promotion 95

Promotion SEO eBook Food 95

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Digital Marketer

AUGUST 1, 2022

A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. This simple framework will teach you how to create compelling content and repurpose it for multiple platforms in about 2-hours per month.

Content Marketing 81

Content Marketing Finance Marketing Marketers 81

AWeber

JULY 18, 2023

A lot goes into writing a valuable blog post. It’s not that your blog isn’t valuable to your readers. There are reportedly 600 million blogs worldwide. How do you get your blog to make noise? These are the strategies you need to build an attractive, engaging blog presence online. You now have fodder for your blog.

Promotion 63

Promotion Finance User-Generated SEO 63

Rock Content

APRIL 11, 2024

In the last four years, several events have transformed the way we generate, consume, and interact with content—from a global pandemic to the popularization of Artificial Intelligence. In fact, several Rock Content clients who followed the best market practices faced this challenge.

Transform 78

Transform User-Generated SEO Digital Marketing 78

Businesses Grow

APRIL 1, 2024

The only content I consume is YouTube. Short form and influencers Brian Piper , Content Consultant, Author, Speaker To market to young people, you have to learn how to deliver your message on the channels where they are. By participating and getting involved, you can establish yourself as a go-to resource. In-game events.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 131

Thought Leadership Transform Communications Branding 131

Welcome Software

JULY 17, 2023

One of the most important aspects of content creation is coming up with great content ideas. If you don't have good content ideas, you're not going to be able to write effective copy. But content creation is both art and business. So, how do you stop overthinking and start publishing for better content ROI?

eBook 40

eBook Customer Journey Analytics Price 40

Welcome Software

JULY 17, 2023

One of the most important aspects of content creation is coming up with great content ideas. If you don't have good content ideas, you're not going to be able to write effective copy. But content creation is both art and business. So, how do you stop overthinking and start publishing for better content ROI?

eBook 40

eBook Customer Journey Analytics Price 40

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites. Should you focus on photos?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Pam Didner

SEPTEMBER 21, 2022

Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

Management 90

Management Product Traditional Marketing Content Marketing 90

Hubspot Marketing

OCTOBER 17, 2023

AI is also set to greatly impact content creators in particular. While new AI tools like HubSpot’s content assistant amplify human creativity and help scale content creation, “the Google antitrust suit , currently in progress, has the potential to dramatically reshape the search landscape,” Ben proposes.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Hubspot Marketing

JULY 14, 2022

But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. Your social media strategy is your master plan for how you create, post, and engage with your social media content. Start blogging. Create educational content. Image Source. Start small.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.    Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

Communications 105

Communications Price Management Branding 105

Backlinko

MAY 14, 2024

For example, marketing agency Omniscient Digital knows its target market is on LinkedIn. And cross-promotes its podcast to LinkedIn followers to attract and retain clients. Like a discount code, free resource, or newsletter subscription. Through keyword research, high-quality content, metadata, and more.

PR 103

PR Customer loyalty User-Generated Marketing 103

Hootsuite

JUNE 28, 2022

They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. The benefits of social media scheduling tools. Try it for free.

eCommerce 114

eCommerce Analytics Social Media Marketing Management 114

SMA Marketing

AUGUST 18, 2022

Whether you are promoting your company yourself or paying a marketer, if your content marketing strategy does not include implementing SEO best practices, your marketing efforts are a waste of time. At face value, every piece of content has an equal opportunity to be found in a search query. Why You Need an SEO Content Strategy.

SEO 98

SEO Education Promotion Content Marketing 98

Rock Content

JUNE 19, 2023

If you’re ready to add social media to your content marketing toolkit, stick around to learn three simple steps you can take to turn your vision into reality. Examine Your Wider Content Strategy and Use It to Inform Your Social Media Strategy Take a look at your brand’s current content marketing strategy.

User-Generated 76

User-Generated Social Media Marketing Manufacturing eCommerce 76

Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Find new channels. News travels fast.

PR 104

PR Whitepaper Content Marketing User-Generated 104

Buffer Marketing

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. This is the gap that zero-click content fills.    What is zero-click content? Make Zero-Click Content. What to do?

Transform 52

Transform Finance Copywriting Shoppers 52

Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. Here’s where to look on Facebook —you can replace the “bufferapp” on the following link with your page name: [link] Here’s where to look on LinkedIn.

Analytics 112

Analytics Management Branding Place 112

Hootsuite

MAY 3, 2023

Hashtags help Instagram categorize your content and get it discovered by more people who may be interested in a topic. You create a free, helpful resource and promote it on your social media and website. To access the full resource, people must enter their email, and then the resource will be sent to their inbox.

Real Estate 94

Real Estate Transform User-Generated Education 94

Scoop.it!

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. Write more blogs. Consider hosting free webinars.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. The biggest challenge here is building a content strategy at scale.

SEO 85

SEO Transform Health Branding 85

Sprout Social

FEBRUARY 8, 2023

They’ve also created content for America Recycles Week, Life-Changing Injury and Fatality Elimination (LIFE) Month, and Forest Products Week, tapping into holiday tie-ins year-round. Hologic, a healthcare testing manufacturer focused primarily on women’s health, puts a face to their brand on LinkedIn.

Manufacturing 85

Manufacturing Transform Entertainment Law 85

Hubspot Marketing

APRIL 21, 2022

You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Social Media Content Calendar Tools to Plan Your Messaging. Content Calendar. Content Calendar and Asset Organization. HubSpot's Downloadable Template for Excel.

Price 145

Price Social Media Marketing User-Generated Management 145

Sachs Marketing Group

MARCH 17, 2023

Use these elements in all social media content to ensure recognition and memorability. Understanding the target audience helps in creating relevant and engaging content. This information can be used to tailor social media content and messaging to resonate with the audience. CONTACT SACHS MARKETING GROUP 3.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Thought Leadership 99

Thought Leadership Analytics User-Generated Advertising 99

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. Today, the trend is towards growth in the production of in-depth content.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75