Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready?

SEO

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?

Transform

Marketing Insider Group

OCTOBER 7, 2024

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. A huge advantage of organic media is longevity.

Branding

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy.

SEO

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Let’s dive in. Classify keywords by intent.

SEO

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.

SEO

Martech

MARCH 11, 2025

This means brands have less control over how their content is displayed and interpreted. The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. This differs from traditional search results, which display links ranked by relevance and other SEO factors. Processing.

Transform

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Because its seamless.

SEO

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR

Marketing Insider Group

OCTOBER 29, 2024

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. But why is SEO so crucial?

SEO

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Search engines are constantly evolving, and keeping up with best practices is essential for any business that wants to rank higher in search results. Blog SEO Optimization Tips 1.

SEO

Martech

JULY 24, 2025

They both surface content based on relevance. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. That means the usual SEO playbook isn’t enough to get your content discovered, let alone build a subscriber base or move people through your funnel.

SEO

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

SEO

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. After that, how to improve prompts to get even better answers from me.

Whitepaper

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Adaptation : Create content in formats that AI cannot produce. Disruption one!

SEO

Hubspot Marketing

AUGUST 20, 2024

In almost every use case, AI is known to increase efficiency, speed up optimization, lower costs, and increase ROI. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. As a content professional and writer for over a decade, I can't stress this enough. We’ve got this.

User-Generated

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. While you optimize for position #1, ChatGPT mines pages 3, 5, and 10 for answers. More people are seeing our content in search results, but fewer are clicking through. Optimize for keyword X, build Y backlinks, get position Z.

SEO

Martech

JULY 15, 2025

Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility. Consumers are getting the answer to their question on the page, either from: AI summaries. The takeaway?

Transform

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. And we’ve analyzed what their introduction means for the world of SEO. For example, when you search “what is SEO,” you’ll see a concise overview. And how you can optimize for them. search queries.

User-Generated

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO. In our experience, traditional SEO is as vital as ever.

PR

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Then we’ll share an SEO framework for each approach. Topic-first content development “That’s a great idea!”

SEO

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. It delivers answers to user queries using real-time information from across the web. That can mean opportunities and challenges for us.

User-Generated

Hubspot Marketing

JANUARY 22, 2025

Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. A delicious juice, perhaps.

Gen Z

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?

Marketing Strategy

Hubspot Marketing

DECEMBER 24, 2024

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy. Table of Contents What is cornerstone content?

SEO

Hubspot Marketing

JULY 22, 2024

While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. I’m a big fan of not having to scroll through a page of results to find a quick answer, so I’m excited to see how it continues to evolve. I got an answer without clicking on a single page.

User-Generated

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. But not you. star rating (from 838 reviews).

SEO

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. It enables organizations to collaboratively manage the creation, aggregation, orchestration and delivery of content to omnichannel touchpoints, according to Forrester.

SEO

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? per month in Google Ads.

SEO

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. With so many players in the market, standing out in search engine results can feel impossible. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia.

SEO

Marketing Insider Group

AUGUST 4, 2025

AT its core, SEO for beginners is about turning chance traffic into consistent visibility. By the end, you’ll know how search engines work, how to match your audience’s questions, and how to monitor results. Quick Takeaways SEO starts with understanding search intent—not keywords alone. Think of SEO as matchmaking.

SEO

Martech

JULY 11, 2024

The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers. They’re serious about this, too.

User-Generated