Martech

FEBRUARY 19, 2025

SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile. Dropbox posts short-form videos across different social media platforms, including TikTok.

Gen Z 121

Gen Z Law B2C Entertainment 121

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Adobe Experience Cloud Blog

JANUARY 15, 2020

buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . billion people or 42% of the world population uses social media today ( Emersys, 2019 ) . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Email marketing.

Digital Marketing 176

Digital Marketing Traditional Marketing Social Media Marketing Marketing 176

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 131

SEO Analytics User-Generated Price 131

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? This program covers everything from social media marketing to website optimization.

Social Media Marketing 145

Social Media Marketing Digital Marketing Marketing Marketers 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd jrAtcpeOge pic.twitter.com/2swQQKjS4k. — Jeff Bullas.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

FEBRUARY 3, 2023

Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. SEO Without Branding Is Not Enough SEO is always changing.

User-Generated 145

User-Generated SEO Entertainment Transform 145

Digital Marketer

FEBRUARY 3, 2023

It may make or break your whole video marketing strategy performance. One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

SEO 84

SEO Analytics Video Marketing Digital Marketing 84

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Download the free guide now.

User-Generated 138

User-Generated SEO Social Media Marketing Analytics 138

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Get your YouTube SEO right.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Social Media Marketing (SMM).

Digital Marketing 112

Digital Marketing Whitepaper User-Generated eBook 112

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Hubspot Marketing

MAY 9, 2019

In this course, you'll learn how to craft a blogging strategy that drives business growth, create quality blog content that customers love, and build a guest blogging strategy that's powered by SEO. Online Video Marketing Course by HubSpot Academy. Social Media Marketing Courses. SEO Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

SocialPilot

FEBRUARY 9, 2024

Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. Types of SEO. On-page SEO.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. Fees: $3195.

Digital Marketing 115

Digital Marketing Analytics Marketing Marketers 115

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Local SEO is especially important for small businesses.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Search Engine Optimization (SEO).

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. When layered together, an excellent internet marketing strategy presents a cohesive message for every stage of the buyer's journey.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Digital Marketing 94

Hubspot Marketing

MARCH 21, 2024

According to Ubersuggest, it doesn’t have a single SEO issue. Image source This means the website is SEO-friendly , uses proper meta tags, has well-formatted URLs, has no broken links, uses image alt text, etc. They have helpful web pages, social proof, attractive design, persuasive writing, and SEO implementation.

Marketing 130

Marketing Marketers User-Generated Promotion 130

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Time-Saving.

Marketing 143

Marketing Marketers Inbound Marketing Advertising 143

Sprout Social

FEBRUARY 21, 2022

Create ads on your social media channels. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

MAY 27, 2020

Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. SEM (search engine marketing) and PPC (pay per click). Email marketing. Social media marketing. Video marketing. Source: [link].

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JULY 9, 2020

For some companies, content marketing is part of an SEO specialist’s job. For other companies that rely heavily on social media as a distribution channel, it’s usually part of the social media marketing team’s responsibilities. A content marketer does not ask for random content.

Content Marketing 140

Content Marketing Manufacturing Marketing Marketers 140

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Social media. Content marketing. Nonprofit Video Marketing. Nonprofit Social Media Marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Neil Patel

AUGUST 11, 2020

Deliverable : a series of on-brand marketing videos and matching visual assets Goal: communicate your new offer in a fun and engaging way for your audience End result : a finished product and the know-how required to do it on your own. Now, you can actively look for digital marketing agencies that are willing to coach you through it.

Digital Marketing 145

Digital Marketing Marketing Marketers eCommerce 145

Hubspot Marketing

OCTOBER 9, 2019

Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content. Check out our ultimate social media marketing guide to learn more. On-page SEO. On-page SEO can help your website rank higher in search engines and bring in more traffic. Video marketing.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Neil Patel

DECEMBER 16, 2021

Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. All you have to do is enter your URL to get a deep, page-level SEO analysis. Of course, mine is just one of many SEO tools.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Buffer Marketing

DECEMBER 6, 2023

  Understanding X’s algorithm  Just like understanding how SEO can help you increase visibility on Google Search , there’s a method for posting on X that maximizes engagement.  This SEO meme from Nick Jordan was great! What do technical SEO issues look like across 1,002,165 websites?

Copywriting 139

Copywriting SEO User-Generated Social Media Marketing 139

Hootsuite

MAY 25, 2023

Whether you’re making a TikTok video or creating an Instagram photo carousel , the visual nature of social media allows Realtors to easily showcase a property. These listings will of course reach your followers, but Realtors who use a great hashtag or social SEO strategy can achieve an even further reach.

Real Estate 113

Real Estate User-Generated Inbound Marketing Social Media Marketing 113