Martech

JANUARY 14, 2025

A Forrester report found that 73% of B2B revenue comes from existing customers. Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. This is at odds with a company’s primary objective of acquiring and retaining customers.

Customer

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting. Dig deeper: The service model evolving around CDPs 4. That’s not always true.

Customer

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. We believe in making every dollar count.

Transform

Martech

NOVEMBER 7, 2024

ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. Predictive analytics This is the first and arguably most critical function of an ABM platform. The burden of implementation ABM platforms are often self-service. Sounds great, right?

Transform

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI.

Market Trends

Marketing Insider Group

SEPTEMBER 2, 2024

Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings. From there, you can use the data you collect to adjust your headlines and maximize conversions. The secret lies in continuously testing and refining your strategies.

Content Marketing

Marketing Insider Group

AUGUST 14, 2024

Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Several popular social media platforms offer subscription models.

Analytics

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Customer testimonials are another great source of VOC data.

eCommerce

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

CRM

Search Engine Land

OCTOBER 2, 2024

Dig deeper: Using search query reports to optimize PPC campaigns 3. Microsoft Advertising While Google Ads may be the dominant platform, Microsoft Ads search term reports can provide new keyword ideas. You can also add terms found in the Google Search Query Report and add them into your Microsoft campaigns. Processing.

User-Generated

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Key Performance Indicator

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. What is Social Media Analytics? So, without any further ado, let’s get started!

Analytics

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing

Hootsuite

JULY 26, 2024

1 Analytics Tool for Growth Beautiful reports. Clear data. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone. Actionable insights to help you grow faster.

Analytics

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Social media audience analysis starts with collecting audience data.

Analytics

Backlinko

NOVEMBER 22, 2024

This data is super powerful for SEO campaigns for enterprise websites that could be tracking thousands (or millions) of keywords. Want to see this data for specific pages instead? The same report lets you do just that: Having this kind of data at your fingertips for so many pages is invaluable for large-scale SEO campaigns.

SEO

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. If brands balance highlighting their products and services with amusing content, consumers are more likely to buy from them.

Entertainment

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. Less cumbersome context-switching, faster workflows and easier ways to share social data across your business. Bottom line?

Social Media Marketing

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). The report can be viewed here.

User-Generated

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

Whitepaper

Backlinko

JULY 19, 2024

Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Some tools offer daily data (like Semrush), while others may only update weekly. Historical ranking data: Access past ranking data to identify trends and patterns. This makes it easier to digest complex SEO data.

SEO

Buffer Marketing

DECEMBER 16, 2024

How critical is comprehensive data? If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website has its own individual settings, and you can track data separately. But which URL shortener is right for you? Do you care about branded links? Price: The buff.ly

Price

Hubspot Marketing

JULY 14, 2025

Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. According to recent industry data, retail businesses using CRM systems see an average 41% increase in sales revenue and 27% faster sales cycle completion.

Retail

Orbit Media Studios

DECEMBER 17, 2024

This person is looking for help with [challenge/problem/task] and is considering [product/service]. optional and only relevant if you have provided training data] Use the voice, tone, style and formatting patterns found in your knowledge sources. Start with your service pages and then move up the funnel to the blog articles.

Thought Leadership

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated

Hubspot Marketing

JULY 12, 2024

As you take on reporting for your community, you need to keep these challenges in mind. That’s great for growth, but a challenge for analytics. Behind every successful community is a leader who figured out how to report on its value. But how do you get that buy-in if you don’t have anything to report on yet?

Management

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. Context) You are an email marketing expert for a B2B financial services company. For this prompt, try selecting t he email expert persona.

Whitepaper

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest.

Gen Z

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM

SocialPilot

JULY 24, 2024

These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness. Make ROI and data-driven decisions: Social media success goes beyond these vanity metrics. Don’t get it?

Key Performance Indicator

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. Strong organizational, communication, and customer service skills. Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to stakeholders.

Management

Sprout Social

JULY 24, 2024

Additionally, you could measure customer service impact using churn rate and customer satisfaction. Most businesses use CSAT surveys as part of their customer service strategy. That’s why you’ll often get surveys at the end of a customer service chat or call, asking whether you’re satisfied with the interaction.

Customer

Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Data skills AI runs on data.

Transform

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. Consumers across all ages are also likely to turn to Facebook for social media customer service.

Gen Z

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. This isn’t confined to any one industry. But use caution.

Customer