Marketing Insider Group

DECEMBER 3, 2020

This is why we see such significant interest in Internet Marketing, Database Management, Shipping and Distribution, and Software and Development. consumers are expected to continue to eat like this, automation, supply chain, and shipping and distribution are all major factors in how they’ll continue to function. But if U.S.

Retail 94

Retail Whitepaper Food B2C 94

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. And if they jump ship at this point in the journey, they’ll be a lot less likely to hop on board again in the future.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Customers.ai

JANUARY 2, 2025

Their abandoned cart email highlights the product left behind, includes a clear CTA to return to the cart, and sometimes sweetens the deal with free shipping. These emails often include product images, a direct link back to the cart, and incentives like discounts or free shipping. What are browse abandonment emails?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Vertical Response

JULY 11, 2022

Freebies (eBooks, white papers, reports, coupons, etc.). Better yet, offer them a special discount or free shipping. Insights into your company’s culture and values. Recent award nominations. Transactional emails. End-of-season emails and deals. Invitations to exclusive events. Tips and tricks. Follow-up emails.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Vertical Response

JUNE 20, 2022

Shipping confirmations and further details. They’re more widely used than videos, case studies, eBooks, and white papers. For example, if you book an online coaching session, you’ll receive an email that confirms the date of your booking. Delivery status updates. Two-step verifications. Password resets.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Rock Content

JUNE 30, 2020

In each one of them, they presented valuable information about shipping and, at the same time, collected data from the potential customer. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Interactive ebooks.

Whitepaper 106

Whitepaper eBook User-Generated Transform 106

Scoop.it!

OCTOBER 6, 2022

To better your odds, you can consider including an incentive in these sign-up forms like a free resource (an ebook, white paper, calendar, or something along those lines), shipping offers, or even monetary discounts. Take a look at this LinkedIn ad that aims to collect email addresses. Wrapping It Up.

Whitepaper 105

Whitepaper Shipping eBook Email Marketing 105

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? Yes, the economy is not in the pink of health, and you’d rather not invest in an apparently “sinking” ship. If they are unsubscribing from your email list, what triggered them to do so? Now this is a bus you don’t wanna miss!

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Hubspot Marketing

AUGUST 21, 2023

Ensure you're meeting competitive shipping costs. Did you know expensive shipping is the number one reason for cart abandonment ? Nowadays, free shipping is a major perk that can attract consumers to choose one brand over another. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook?

Shipping 98

Shipping Whitepaper Price eBook 98

Neil Patel

MAY 6, 2021

For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Just ask for the vitals: billing and shipping information, plus a confirmation screen before placing their order. Your goal should be clear before you begin designing your page.

Whitepaper 145

Whitepaper Price Shipping Place 145

Marketing Insider Group

JUNE 15, 2015

You can go a step further by making sure this content (whether a blog post, a whitepaper, or a landing page) targets prospects that are closer to making a purchase, i.e. further “down the funnel.” By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Content Marketing Institute

NOVEMBER 8, 2018

White paper. Here is a closer look at types of user intent keywords and some other advice to keep in mind with your keyword choices: Transactional keywords. Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives.

SEO 102

SEO Whitepaper Shipping B2C 102

Duct Tape Marketing

AUGUST 8, 2014

If your social media ship has already set sail without a consist heading, reevaluate the program. Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands–from blog posts and newsletters to web copy and white papers.

Whitepaper 70

Whitepaper Real Estate Copywriting Shipping 70

Duct Tape Marketing

SEPTEMBER 19, 2013

Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. It doesn’t have to be anything fancy, and it doesn’t have to be written on stone tablets, but you do need it to point your content ship in the right direction. But it’s true.

Content Marketing 77

Content Marketing Whitepaper Shipping eBook 77

Animalz blog

MAY 27, 2025

If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Customers.ai

DECEMBER 17, 2024

If youre a B2B brand, whitepapers that offer advanced industry insights can work well. Limited-Time Discounts : Offer a percentage off (like 10-20%) or free shipping, but tie it to a deadline. Free Shipping : Before you go, get free shipping on your order for the next 2 hours! Example: Free shipping ends in 3 hours.

Shipping 86

Shipping Whitepaper eCommerce eBook 86

Many Chat

JUNE 29, 2022

This could be in the form of blog posts, eBooks, white papers, or even infographics. This could be a discount code, a free shipping offer, or a risk-free trial. The best way to do this is by providing potential customers with the information they can use to make an informed decision. Consideration.

Customer Journey 98

Customer Journey Whitepaper Price Shipping 98

Vertical Response

APRIL 17, 2023

Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Most commonly, lead magnets are used to entice visitors to subscribe to email lists.

Whitepaper 64

Whitepaper eBook Email Marketing Shipping 64

Adobe Experience Cloud Blog

MAY 27, 2016

On the initial level, searchers may make very broad requests, such as “shipping companies in the Northeast,” while other users may search for more detailed keywords to meet certain specifications. Some of your initial considerations should include: Keywords: The search terms on each level of decision-making will be different.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Moz

JANUARY 22, 2019

If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000). Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. Send coupons and promotions via email.

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56

OnPassive Marketing

JUNE 6, 2022

These lists can be compiled from public sources, such as data gathered from website visitors who sign up for a newsletter or download a white paper. This could be a discount code, free shipping, or a free trial. Prospect email lists are designed to reach potential customers who have not yet purchased from the company.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Hubspot Marketing

MAY 6, 2021

Whitepapers covering insightful research or industry trends. After signing in to my account, I’m taken to a checkout page that has my member ID, billing, and shipping information saved. Some engagement strategies include: Design engaging landing pages that are simple to navigate. It takes seconds to review and hit "Submit order.".

Marketing 145

Marketing Marketers Retail Price 145

Sprout Social

AUGUST 4, 2021

For example, you can offer discounts and free shipping to trigger purchases. Since cart abandoners are people who have already shown interest in your store and products, you can woo them back with reminders, creating urgency, and offering incentives like discounts and free shipping. Newsletters. Use a sign-up sheet.

Email Marketing 98

Email Marketing Shoppers Whitepaper Marketing 98

Search Engine Land

JUNE 16, 2023

Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. To find decision-stage keywords, you’ll want to filter by transactional intent. Weekly: Create a new short- to medium-length blog post, video, or other type of low-lift content. Alternatively, you can recycle evergreen content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. About 79% of US shoppers claim that free shipping would convince them to shop online more often. Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. Optinmonster states that “research gets millions of shares on Facebook.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Moz

FEBRUARY 12, 2019

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. product name] in [location].

Whitepaper 60

Whitepaper Shipping Price Product 60

CXL

JUNE 16, 2022

For example: Content asset Customer journey stage Goal Distribution channel Blog post Awareness, consideration Answer a commonly asked question, promote product Website, Medium, LinkedIn Explainer video Consideration Contribute to an existing conversation YouTube, Facebook White paper Decision Promote a product Press release, industry publication.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). The objective was to build awareness of ShipServ throughout the global industry without spending a fortune!

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Campaign Monitor

FEBRUARY 25, 2022

You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more. For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. Free resources, like white papers and guides.

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Martech

JUNE 4, 2024

And for us, if a company doesn’t spend any budget on any gated campaign, such as ebooks, white papers or any gated content campaign, we classified them as companies that do demand gen. I like this content and then ship it. So we had to choose the definition that would make the most sense to us. Like, it’s so fun.

eBook 120

eBook User-Generated Education Whitepaper 120

Rock Content

AUGUST 4, 2023

These reserves can smooth out wrinkles, but not exactly right a sinking ship. Knowing that a reserve analysis is not the same as a “worst-case” budget estimation is essential. Usually, project managers will add another five to 10 percent of the total budget as a reserve, but you can get more detailed than that.

Management 52

Management Whitepaper Digital Marketing SEO 52

Neil Patel

AUGUST 30, 2021

” Make sure you include shipping details and policies upfront so customers know what they’re paying from the start. Create a well-written page that includes the necessary information about the product, an image of the product, and a video of it in action. Include at least one CTA on your product page.

SEO 145

SEO User-Generated Retail Price 145

Unbounce

MAY 13, 2024

The big question is, what can you do to right the ship? Examples would be an ebook, whitepaper, or webinar registration. / A/B Testing What to A/B test: 10 A/B testing ideas to inspire your experiments By Josh Gallant and Oli Gardner. Updated on May 13, 2024. 13 min read So your conversion rate isn’t where you want it to be.

Price 105

Price eCommerce Copywriting User-Generated 105

Animalz blog

MAY 3, 2024

Content at large companies is more like captaining a cruise ship. Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. You have a destination, but you have guests to serve along the way.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Exposure Ninja

OCTOBER 17, 2023

Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. Especially if it’s FREE ! Lead secured. We could go on.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Litmus

FEBRUARY 17, 2021

Email automation gives you the ability to send email journeys or cadences based on particular schedules or actions triggered by your audience (like downloading a whitepaper or abandoning an online cart). Identify the kinds of email you want to send. And right now.

CRM 98

CRM Email Marketing Whitepaper Shipping 98

Unbounce

OCTOBER 15, 2024

How to implement this strategy Use an A/B testing platform : Start with a tool that lets you quickly ship new page variants and run experiments. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists.

User-Generated 98

User-Generated Marketing Marketers CRM 98