Martech

JANUARY 22, 2025

Harness your community’s power Pilot.com, an SMB bookkeeping and CFO service provider, successfully launched their new “Entrepreneur Exclusive” series with a SoLoMo strategy, debuting in Nashville. Industry reports reveal that in-person business events grew 40.3% How can your brand harness SoLoMo?

Event Marketing

The Marketing Operations Leader

MARCH 3, 2025

and SMB only $600K, you may want to shift messaging, pricing, or focus. If partnerships show a 5:1 ROI while paid media is 3:1, you may want to shift budget. 6️⃣ Revenue Performance by Customer Segment This shows revenue per customer segment, such as industry - though you can expand it to personas and products.

Transform

Martech

MAY 8, 2025

How it plays out with the companys SMB base remains to be seen. These tools represent Figma’s ambition to be an all-in-one design-to-deployment ecosystem that can compete for enterprise-level business. Email: Business email address Sign me up! Processing.

User-Generated

Martech

SEPTEMBER 25, 2024

Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. A hard decision for SMB marketers Marketing consultant, entrepreneur and MarTech contributor Jay Mandel is facing difficult decisions due to the price change. Simplicity now costs more Not all customers are convinced.

Price

Chief Martec

JANUARY 16, 2025

This is most pronounced in the SMB segment of companies with 1-500 employees, which reported a whopping 44.1% Doing the math, if spend-per-employee grew more than 2X as much as overall SaaS spend, then the denominator the number of employees must be shrinking without a corresponding drop in software investments.

Finance

Hubspot Marketing

AUGUST 15, 2025

Advanced Considerations for Financial Decision-Makers CAC by Customer Segment Different customer segments often have varying acquisition costs.

Customer Acquisition

Duct Tape Marketing

SEPTEMBER 26, 2024

So this is one of the first things, in my opinion, any business owner, any SMB can really focus on. And I'll be the first vendor to admit, you don't need to spend a ton of money on security. There are things you can do specifically called system hardening. This is a concept of understanding. Where are your assets? Where are your computers?

Management

Six & Flow

DECEMBER 9, 2024

As an SMB leader, you know every decision matters. Growth is fast, resources are tight, and every move has to count. But when it comes to implementing a CRM system , it often feels like you need to choose between sky-high budgets. Heres the truth: you dont have to compromise.

CRM

Duct Tape Marketing

APRIL 16, 2025

Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying time. And so if you're at SMB, that's really challenging, right? And so I think that when, in a lot of ways that is consistent.

CRM

SocialPilot

FEBRUARY 17, 2025

But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting. So, whats the hero move here? Simple: You can increase website traffic through Social media strategies.

Transform

Martech

APRIL 11, 2025

Few marketing teams feel this as much as those at businesses at the larger end of the SMB market. Were hearing a lot from these larger up-market customers within the SMB that theyre feeling just as overwhelmed with all of these changes, Angela DeFranco, VP and general manager of product for Marketing Hub, told MarTech.

Marketing

Animalz blog

AUGUST 5, 2025

So it’s a bit counterintuitive because a lot of the other companies that I worked at, like freshworks, they start with SMB and then they grow onto, they try to grow upstreams into bigger companies. So sprinklr has always been a very outbound heavy company, right.

Thought Leadership

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Duct Tape Marketing

APRIL 23, 2025

And there, how you sell to them and the message for them is extremely similar as the message to a solopreneur and SMB because they are the user, they have this actual direct pain of the product solves. And so if you're at SMB, that's really challenging, right? And so I think that when, in a lot of ways that is consistent.

Price

Animalz blog

JULY 1, 2025

Tracey’s team runs on a tight, repeatable rhythm: Plan work in 90-day cycles so every idea fights for a slot Accept ad-hoc requests only when the distribution plan is clear Give each squad one metric: SEO traffic for web, leads for SMB, engagement for brand Meet every two weeks with Help Center and Academy teams to prevent overlap Guide every piece (..)

Promotion

Martech

FEBRUARY 19, 2025

More than half (52%) of users exposed to SMB (small and mid-size business) content on TikTok made purchases, demonstrating the platform’s power to drive intent, according to a report by The Drum. Indonesia has 126.83 million users and Brazil has 98.59 million users.

Gen Z

SocialPilot

MARCH 9, 2025

Whether youre an agency handling multiple clients or an SMB looking to grow your online presence, automation helps you stay regular, boost engagement, and drive website trafficwithout the manual hassle. When it comes to automation, SocialPilot stands out as the ultimate tool.

User-Generated

Chief Martec

AUGUST 25, 2024

In any given category there may be an SMB solution and an enterprise solution. Again, think the equivalent of Publicis or WPP from the agency world. There will likely be some competitive overlap within the aggregator’s portfolio. The aggregator should seek to minimize direct competition and redundancies within its portfolio.

Finance

Martech

MAY 27, 2025

It requires some coding and development work, but its an excellent option for SMB brands to assess the value of CTV campaigns. If you think thats too convenient (CTV partners showing CTV impact), an MMM partner like Measured or Rockerbox can provide an unbiased picture. Email: Business email address Sign me up! Processing.

CRM

Animalz blog

MAY 27, 2025

Kay-Kay, one reason I was excited to have you on the show today is you’ve recently made the transition into an enterprise content team or an enterprise in general from more SMB type startups. I mean, Appcues, how many people when you were there? Kay-Kay Clapp (05:22): A hundred, maybe a little north a hundred.

Shipping

Martech

MAY 27, 2025

A survey of SMB merchants by Omnisend found: 36.8% Only 17% believe tariffs won’t significantly disrupt their shopping behavior. For marketers, this underscores the need for strategies built for endurance. Businesses are as pessimistic as consumers. anticipate a negative business impact from tariffs. expect it to be “significant.”

Branding

Aspiration Marketing

DECEMBER 18, 2024

When done right, rebranding can be a game-changer for SMBs looking to attract new customers, increase brand loyalty, and achieve sustainable growth. 77% of consumers make purchases based on brand name alone. But what happens when your brand starts to show its age or no longer reflects your company's values? That's where rebranding comes in.

Branding

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility. SMB marketers are preparing for and expecting a lot more revenue responsibility.

Thought Leadership

Practical eCommerce - Marketing

APRIL 23, 2025

The post SMB Ads Unchanged by Google Antitrust Ruling appeared first on Practical Ecommerce. Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.

eCommerce

Martech

JUNE 7, 2023

Only 34% of SMB marketers say their company actively limits non-IT employees’ ability to adopt new software without approval. The post 51% of SMB marketers say they’re stuck with redundant martech appeared first on MarTech. The most common reason (51%) for all this redundancy is to support employee preferences.

Marketing

Aspiration Marketing

JUNE 22, 2022

Pay-per-click (PPC) ads can be an incredibly powerful lead generation tool, so it's no wonder that the average SMB spends up to $120,000 per year on this tactic. That investment shouldn't come without a return!

Advertising

Search Engine Journal

JUNE 27, 2022

81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. The post How To Create An Effective SMB Marketing Strategy appeared first on Search Engine Journal. Learn how to create a solid marketing strategy.

Marketing Strategy

Marketing Insider Group

FEBRUARY 6, 2017

The post Note to SMB: Stop Neglecting Marketing Automation! Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses. But you know it’s important to stay top of mind with your prospects. Gain a competitive edge using marketing automation. By setting your […].

Marketing

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Non-Profit

Search Engine Journal

MAY 16, 2022

The post Current Market Trends For The Fastest-Growing SMB Industries appeared first on Search Engine Journal. Have a small- to medium-sized business? We've made it easy for you to see how your industry competitors are gaining success so you can, too!

Market Trends

Chief Martec

MARCH 4, 2023

But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. ” Collectively, these are the reasons why the future of martech will increasingly appear in these SMB and mid-market companies first. The post The future of martech apps is happening in SMB and the mid-market.

Transform

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

Digital Marketing

Duct Tape Marketing

OCTOBER 18, 2012

This is why sound research is so important and why we teamed with Duct Tape Marketing to conduct a statistically valid social media survey of small- and medium-sized businesses (SMB). As we have studied the data over a course of several weeks, we have come to several conclusions based on research.

PR

Sprout Social

SEPTEMBER 13, 2021

According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. But social data is a powerful tool that can strengthen each area of your business and help resource-strapped SMBs flourish. (@_mymarina_) February 1, 2021.

Shipping

Martech

SEPTEMBER 14, 2021

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Read next: Mailchimp brings AI to the SMB market. Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. billion in new debt. Why we care.

Finance

Lusha

APRIL 19, 2023

You’ll need to really think like an SMB–and to help you get over the learning curve, we’ve highlighted five useful techniques for selling to this market. What does “SMB sales” mean? Different countries qualify SMBs differently (yes, we’re talking about small and medium-sized businesses). of all US businesses.

Product

Martech

NOVEMBER 1, 2023

But in 4Q, shoppers also show an interest in buying from SMBs. SMB decision makers in retail and other industries and 500 U.S. For many SMBs, the holiday is make-or-break. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. This survey of 500 U.S. Get MarTech!

Shoppers