Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

Digital Marketing

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform

SocialPilot

MAY 8, 2025

Types of Social Media Audience Analysis Understanding your brand’s social media audience guides your content creation, ensuring it maximizes engagement, reach, and sales. Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram.

Gen Z

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership

Hubspot Marketing

JUNE 30, 2025

Social Media/Community Manager Job Description Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Proficiency using marketing and content management systems.

Management

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Deliver Public-Facing, Real-Time Customer Service Social media is your 24/7 customer service desk. Social media helps build industry relationships that can eventually convert into partnerships or sales.

Real Estate

SocialPilot

MARCH 26, 2025

If your social media marketing spans multiple platforms, sharing your content across them can become daunting. Thats where you can use a social media management tool. Once you identify your winning content formats and topics on social media, use SociaPilot to execute the new content strategy effortlessly.

PR

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. It continually reviews your digital assets (blog posts, white papers, etc.)

Price

Sprout Social

JULY 28, 2025

Most people think of thought leadership as white papers and in-depth industry reports, but it doesn’t have to be. Thought leadership is a type of content that establishes you as an expert. It demonstrates your valuable insights and deep subject matter expertise. It can be as simple as a short blog or LinkedIn post.

Thought Leadership

Backlinko

MAY 31, 2025

Do It with Our Template When I was trying to set up this workflow for my own B2B social media strategy , I experimented with a new tool every other week. The truth is: Theres always a learning curve with these tools because theyre not purpose-built for social media marketing. Asana, Notion, Trello, you name it.

User-Generated

SocialPilot

APRIL 23, 2025

Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise. To do this, share actionable insights to help others, comment on industry trends, and publish white papers and research reports.

PR

SocialPilot

AUGUST 1, 2025

Copy Below is the response generated by ChatGPT: Bonus Tip: Use your brand documents, such as PDFs, images, whitepapers, etc., Scheduling and Management ChatGPT has become an essential sidekick for social media marketers, helping with content ideation, crafting posts, and refining messaging within seconds.

User-Generated

SocialPilot

JULY 16, 2025

Break down white papers or complex research into bite-sized, engaging visuals. By analyzing trade patterns and global economic shifts, he transforms complex data into digestible insights. Source For Business Profiles Turn customer survey findings or usage statistics into a carousel.

Thought Leadership

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. And it’s always best to utilize multiple social networking sites to get more out of your social media strategy. Ace social media marketing by using SocialPilot. That’s not all.

Gen Z

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z

Hootsuite

FEBRUARY 14, 2025

In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. Get scheduling, promotion, and marketing tools all in one place for your entire team. Soon, YouTube changed tack again. In short, the algorithm had gotten way more personal. Sign up free today.

Analytics

Martech

FEBRUARY 19, 2025

As blog posts and white papers can deliver B2B thought leadership, so can TikTok. Dropbox posts short-form videos across different social media platforms, including TikTok. It also offers social media marketing tips and tricks. Their videos are funny and relevant to the brand.

Gen Z

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. 5 tips for using AI for social media safely You might think that brands in heavily regulated industries like government, finance, and healthcare would shy away from AI tools. Try it free today.

User-Generated

Animalz blog

JUNE 3, 2025

whitepapers and find out how to set the new benchmark for your industry. And so I really craved something with more immediacy, and so, I found my way into social media marketing. So my very first marketing job was as an organic social manager, but then we also did a lot with content at the agency that I worked at.

Advertisers

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. Attribution modeling in social media doesn’t give credit to just the social channel as a whole.

Social Media Marketing

Martech

APRIL 19, 2024

For that reasons, Schiele likes to use social media platforms as a distribution channel for content, and then re-market to the audience on platforms like LinkedIn and Facebook with an offer for a demo. The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech.

Social Media Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers began to focus on SEO, PPC and email marketing to drive traffic, and created content such as whitepapers and webinars to convert traffic into leads. Marketers reallocated budgets towards highly measurable channels and began to be more accountable for lead generation.

Social Media Marketing

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers.

Social Media Marketing

Marketing Insider Group

FEBRUARY 17, 2011

A couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Why Does Social Media Matter.

Whitepaper

Marketing Insider Group

JANUARY 20, 2021

A digital PR campaign normally includes a combination of social media marketing, content marketing , and media exposure on news websites. It could be an article, an infographic, a white paper, or a video. PR-focused content may come in any format. Source: [link].

PR

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. You are most certainly not the only one. All rights reserved.

Whitepaper

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing

Trade Press Services Newsletter

MAY 4, 2023

Three Continuing Education Opportunities for Marketers Here are three professional development opportunities you can complete from your laptop—no travel or networking required. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers.

Education

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Repurposing content Looking to turn a white paper into an Instagram post? It’s seriously easy.

Whitepaper