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How to manage social media content creation across networks

Sprout Social

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It can also provide an avenue for thought leadership and strengthen your brand’s community engagement.

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6 marketing team silos you need to break down, and how to do it

Martech

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Start with one upcoming, high-priority campaign. Offer marketing support to minimize their time investment.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Thought leadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.

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8 employee advocacy tools to amplify your social media reach

Hootsuite

Sprinkler Sprinkler offers basic but very usable advocacy features built into its marketing and customer success management platform. But I wanted to include it because it would be a good choice for brands that want fewer point solutions and the ability to incorporate advocacy into their CS and social management efforts.

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Adobe Announces Offerings to Help Small & Mid-Sized Companies

Adobe Experience Cloud Blog

Please contact your client success manager for details about Marketo and Magento offerings. The post Adobe Announces Offerings to Help Small & Mid-Sized Companies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew. The Whole Customer: Why You Need a 360-Degree View was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Renewal date.

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Management Strategies for Developing an Effective Remote Work Culture

Adobe Experience Cloud Blog

Combining the technology available with personal skills in motivating and empowering your team is key to successful management at the current time. The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.