Buffer Marketing

MARCH 10, 2025

Threads wants to be the friendly alternative. million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement. In other words, whether you posted on X, Threads, or Bluesky, the median engagement lands at exactly four interactions. X is treated as the town square.

User-Generated

Buffer Marketing

JULY 16, 2025

Let’s examine how different content types perform on Threads, TikTok, LinkedIn, X (formerly Twitter), Instagram, and Facebook. For example, on TikTok, we thought views were the best measure of performance, while on conversation-focused Threads, we opted for engagement. Got all that? On to the data.

User-Generated

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  If all you have time for is, say, a quick tweet or Threads post, do that, rather than sit on your hands. 

Social Media Marketing

Buffer Marketing

APRIL 7, 2025

LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns. With 4.86%, TikTok remains a leader for short-form video, with YouTube not far behind with 4.41% Threads has outpaced X/Twitter in engagement.

User-Generated

Buffer Marketing

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. Even if someone follows you on multiple platforms, they might miss your post on X but catch it on Threads.

Energy

Buffer Marketing

AUGUST 2, 2024

”  Even Meta’s Threads have plugged into the fediverse, though they themselves aren’t decentralized (more on this to come).  Posts for LinkedIn, for example, can be easily converted to a simpler thread that might work on Threads or Bluesky. 

Communications

Buffer Marketing

JUNE 26, 2025

Different platforms, different behaviors: A “like” on Threads doesn’t carry the same weight as a “save” on Instagram or a “share” on LinkedIn. Threads started strong and still beats X, but engagement is beginning to normalize as the platform matures. interactions per post.

User-Generated

Sprout Social

SEPTEMBER 12, 2024

And even brands on Threads are testing the platform’s various features to shape a unique brand experience. Sprout integrates with major networks like Instagram, LinkedIn, Facebook, YouTube, Threads and X (formerly known as Twitter) so you can manage content for all of your channels in one place.

Management

Sprout Social

NOVEMBER 20, 2024

Threads Threads is an emerging platform that’s seen massive growth since its launch in late 2024. Only 15% of our survey respondents currently have a Threads profile, but they are coming to the platform for edutainment. Here are actionable tips for creating compelling edutainment content across networks.

Entertainment

Sprout Social

OCTOBER 10, 2024

Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. Since then, new features have been rolled out and users are starting to figure out how Threads fits into their daily scrolling habits.

Gen Z

Martech

JANUARY 21, 2025

A LinkedIn thread that explores main takeaways. Social media threads: Break down ideas into concise points for LinkedIn or X. Social media frameworks: Create reusable designs for LinkedIn posts, Instagram carousels or threads for X. For example, an in-depth guide could become: A blog post that highlights key statistics.

Whitepaper

SocialPilot

APRIL 3, 2025

Instagram’s newest text-based platform, Threads, is making its mark in the social media world. If you’ve been wondering how to set your brand apart on Threads, you’re in the right place. If you’ve been wondering how to set your brand apart on Threads, you’re in the right place. The second?

Food

SocialPilot

APRIL 9, 2025

Bluesky and Threads are two newer text-based social media apps competing to become the new Twitter (now X). While Bluesky is more about decentralization and privacy, Threads integrates well with Instagram and lets you capitalize on your existing followers, profile settings, and ad opportunities.

User-Generated

Buffer Marketing

OCTOBER 15, 2024

We analyzed engagement rates across Facebook, LinkedIn, Pinterest, Threads, TikTok, Twitter, and YouTube to discover how AI-assisted content performs compared to human-only content in terms of engagement. million posts across Facebook, LinkedIn, Pinterest, Threads, TikTok, and YouTube. Let’s dig further into the data.

User-Generated

Martech

FEBRUARY 3, 2025

Variable Command / Env What It Does Typical Range Impact on Speed and Memory Trade-Offs / Notes CPU Threads OLLAMA_THREADS=N or --num-threads N (Ollama)-- threads N (llama.cpp) Allocates how many CPU threads (logical cores) are used in parallel. Memory: More concurrency = more RAM usage. 100400 GPU layers for 70B).

User-Generated

Buffer Marketing

AUGUST 28, 2024

Like Facebook, Threads’ algorithm focuses on fostering a community vibe and creating meaningful conversations. Google’s Threads account is a good example to follow. That’s a good thing! It has “tags” similar to hashtags for people to discover content on a topic easily.

Entertainment

Sprout Social

NOVEMBER 4, 2024

Take Threads , for example. While only 15% of our survey respondents have a Threads profile, there’s significant potential for growth. Use X threads to share detailed and complex information that doesn’t lend itself well to a single post, such as blog content.

Whitepaper

Buffer Marketing

NOVEMBER 4, 2024

Threads 21. Threads 200 million MAU Instagram’s Twitter alternative,  Threads , hit app stores in 2023 with a record-breaking rise to  100 million sign-ups  in a matter of days. Telegram 8. Snapchat 9. Kuaishou 10. X (formerly Twitter) 11. Sina Weibo 12. Pinterest 14. LinkedIn 16. Discord 18. Bluesky 22.

Branding

Buffer Marketing

JANUARY 21, 2025

Or how Threads emerged as X (formerly Twitter) was going through changes? Instagram head Adam Mosseri shared some interesting details about the app on Instagram and Threads — along with a video he actually filmed in Edits. Remember when they launched Instagram Reels right after TikTok's ban in India?

Product

Hubspot Marketing

JUNE 16, 2025

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? One day, I noticed a few people recommending Marketing Ideas in random Reddit threads. They’re in comment threads, DMs, and the spaces where honest conversations happen. Activate superfans on Reddit.

Thought Leadership

SocialPilot

APRIL 8, 2025

Publishers like The Boston Globe reported 3x higher traffic and conversions from Bluesky than Thread. Bluesky outpaced Threads in December 2024, achieving a global website visit increase of 9.5% month-over-month, compared to Threads decline of 1.6% There are over 50k custom feeds on Bluesky. month-over-month.

Analytics

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” It’s time we address it head on.

Marketers

Hubspot Marketing

NOVEMBER 4, 2024

That might be as simple as looking at Yelp reviews for a new restaurant, but I’ve also used X and Threads to ask my peers for recommendations. But when I talk to people who are actually using AI day in, day out, there’s a common thread: AI can’t replace human brains, but it can make a lot of mundane tasks a whole lot faster.

Analytics

Sprout Social

DECEMBER 12, 2024

Beyond Meat: Spiraling on Threads Beyond Meat is known for being disruptive. While weve seen many brands build best-in-class Threads strategies the past few years, Beyond Meat offers an inventive take on the unhinged persona. At first glance its easy to assume Beyond Meats Threads method is just fun for the sake of fun.

Gen Z

Buffer Marketing

AUGUST 14, 2024

Buffer Hootsuite Free plan ✅ Three social channels/social media accounts ❌ No free plan Paid plans Start at $6/month Start at $99/month Supported social media channels Instagram, Facebook, X/Twitter, LinkedIn, TikTok, Pinterest, Google Business, Mastodon, Start Page, YouTube Shorts, Threads, Bluesky, Shopify Instagram, Facebook, X/Twitter, (..)

Management

Martech

JANUARY 8, 2025

Not only is the number of types of marketing channel continuing to grow (see retail media networks and CTV), but the number of outlets within those types is continuing to grow too (see Threads). We may see consolidation in martech stacks due to budget constraints, but don’t bet your budget on it.

Retail

Martech

OCTOBER 25, 2024

Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Podcast guest outreach Finding and scheduling podcast guests can be a hassle. Example : Kick off with a personalized invite explaining why you’d like to feature them and why it’s a good fit.

Education

Buffer Marketing

OCTOBER 23, 2024

There’s Facebook, TikTok, and YouTube Shorts, but LinkedIn and Threads can also be great channels for short-form videos. Again, this is another format that works well elsewhere — as LinkedIn PDF carousels and even Threads posts, for example. View this post on Instagram A post shared by Buffer (@buffer) 4.

Entertainment

Hootsuite

OCTOBER 18, 2024

There are many separate, small Reddit communities (subreddits) where a Redditor starts a new topic (the “OP,” or Original Poster) and others discuss within that post in a threaded comment layout. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit received over 2.1

Marketing

Businesses Grow

JANUARY 13, 2025

While people exit Twitter-X for Threads or Bluesky or whatever, these patterns of hate will repeat unless the revenue model is based on subscriptions instead of ads and attention. The core problem with social media Conflict is the currency of social media. Hate is good for business. Controversy drives engagement and eyeballs.

Personalized Marketing

Hubspot Marketing

APRIL 21, 2025

Whether it was jumping into comment threads, sharing POVs in DMs, or amplifying the conversations happening on our posts, their presence helped extend the trust we were building. This approach went beyond just me. My whole team engaged actively. They didnt need to become creators. They became contributors in a different way.

Transform

Buffer Marketing

JANUARY 22, 2025

” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). On LinkedIn, Threads, Bluesky, or X, text can still reign supreme. For example, if you’re building a business, focus on leads, not likes.” On TikTok and YouTube, it’s video.

Gen Z

Sprout Social

APRIL 21, 2025

Niche communities on social media tend to be of the informal variety, popping up in hashtags, comment sections, Reddit threads, Facebook groups and other social media conversation tools. Niche Reddit communities Reddit is a network of millions of subreddits aka individual forums and threads for specific topics.

Branding

Internet Marketing Ninjas

AUGUST 29, 2024

All these API calls, metadata, and authorship signals aren’t just random bits of code—they’re the threads that weave a web of trust with Google. is like a thread in a web. It all counts.

SEO

SocialPilot

DECEMBER 23, 2024

See what AI Pilot can do for you Publishing Tools Threads Scheduling Engage effectively on Threads with tools to schedule text, image, and video posts. Start Scheduling for Threads Custom Thumbnails for Videos Choose or upload a thumbnail that represents your video perfectly.

User-Generated

Buffer Marketing

AUGUST 7, 2024

View this post on Instagram A post shared by Radoslav Bali (@radoslavbali) Set a budget and compensation plan Kicking off with an example, we worked with influencers on our Threads launch. During initial research, we prioritized creators within our specific niche of social media and the creator economy.

Influencer Marketing

Neil Patel

AUGUST 5, 2025

Key Takeaways Reddit threads increasingly appear in Google features like “Discussions and forums” and AI Overviews, making Reddit a key player in search visibility. SERP analysis helps identify high-ranking threads to engage with, or keyword opportunities where new threads have a chance of appearing. But how, exactly?

SEO