Search Engine Land

NOVEMBER 1, 2023

As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. The information shown here combines business-provided, user-generated and Google-powered content.

Management 124

Management SEO User-Generated Customer loyalty 124

Rock Content

AUGUST 5, 2023

Schema markup is one underutilized factor that can really help move the needle in your site’s favor through solid search engine optimization. What Is Schema Markup? Schema markup is a specialized language or code that is added to the content of a webpage to provide explicit information to search engines like Google.

SEO 67

SEO User-Generated Place Marketing Strategy 67

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Don’t underestimate their importance: they get 1.76x more clicks in organic SERPs. Uncovering potential breakout product or service categories with social listening tools or Google Business insights.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

JUNE 21, 2023

Content creation using generative AI. Schema: Build webpages, SEO redirects, and structured data. Brands need to start thinking about what users want to know about the business rather than providing information about themselves. use proper schema architecture. Here are some use cases of AI in search marketing.

Transform 88

Transform User-Generated Customer Journey SEO 88

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Transform 117

Transform Marketing Marketers Traditional Marketing 117

Hubspot Marketing

APRIL 7, 2023

of all clicks , SERP features eat up a whopping amount of organic traffic — 18.5% How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? Considering the fact that the top 3 Google search results get 54.4%

Real Estate 127

Real Estate Price SEO User-Generated 127

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Now, on to this week’s AI-powered marketing technology features, tools and platforms.

User-Generated 94

User-Generated CRM Video Marketing Management 94

Search Engine Land

AUGUST 15, 2023

These days each of us has a voice, and any of us can become a brand. Many people want to remain anonymous, and many smaller companies and sole proprietors don’t necessarily want to become “brands.” As marketers, we always joke that brands win after every Google update. Brands (i.e., How to become a brand?

Branding 88

Branding Marketing Marketers SEO 88

Search Engine Land

FEBRUARY 24, 2023

But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve). ChatGPT wasn’t designed to be an SEO tool, so while you can create prompts for things like keyword research, clustering, link building, etc.

SEO 105

SEO User-Generated Health Place 105

Hubspot Marketing

DECEMBER 15, 2023

In this comprehensive Bing SEO guide, I’ll help you explore why Bing is still relevant for marketers, offer data-driven, expert-approved Bing SEO tips, and give you the tools you’ll need to optimize your online presence for this increasingly popular search engine. Should you optimize for Bing? Prioritize Exact Keyword Matches 2.

User-Generated 85

User-Generated SEO Marketing Marketers 85

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Like, wildly fast. That’s ‘Dr. Let us pray.

SEO 132

SEO Transform User-Generated Marketing 132

Neil Patel

FEBRUARY 22, 2023

Use Your Keywords Strategically Keywords are great for attracting organic travel SEO. Additionally, adding schema markup gives Google some context, and when the search engines understand your content, the more likely it’s to feature in rich snippets. While many brands don’t use rich snippets, the benefits are undeniable.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Neil Patel

MARCH 27, 2023

The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. Messaging and storytelling are also important.

Product 102

Product User-Generated Customer loyalty Retail 102

Search Engine Land

AUGUST 10, 2023

A brand’s online success relies on interconnected variables. By creating content that addresses these concerns, you can leverage SEO as a powerful customer service tool. Tools like Google’s PageSpeed Insights can provide a detailed analysis of your site’s speed and offer suggestions for improvement.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Search Engine Land

AUGUST 23, 2023

Their Search Generative Experience (SGE) aims to provide users with accurate answers without navigating away from Google’s homepage. To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

SMA Marketing

OCTOBER 26, 2023

In this post, my goal is to shed some light on what SEO is and make the argument that search engine optimization is essential to any business looking to grow by increasing its online visibility and website traffic from organic search results. Using social media alongside your SEO efforts can increase your visibility and generate more traffic.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Rock Content

DECEMBER 14, 2023

Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. Many also require bids from more than one brand. For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. B2B buying takes time.

SEO 72

SEO Whitepaper B2C eBook 72

Neil Patel

MARCH 15, 2023

According to Microsoft, 95% of customers say customer service plays a major part in their brand loyalty. It takes a little keyword research to generate FAQ ideas, but that’s where an SEO tool like Ubersuggest comes in. Then watch the organic traffic flow in. Adding FAQ schema to your site is one way.

User-Generated 93

User-Generated SEO Fashion Communications 93

Neil Patel

JULY 28, 2021

An entity can be a person, business, organization, or event. When people search for a query related to you or your brand, the first thing they’ll see on the SERPs is a knowledge graph featuring information about you and your business. Boosts Brand Visibility. As a result, it can’t generate an author knowledge panel.

Real Estate 123

Real Estate User-Generated Management Branding 123

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks.

SEO 114

SEO User-Generated Shipping Customer Journey 114

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 137

User-Generated SEO Branding Management 137

Search Engine Land

SEPTEMBER 29, 2023

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test ). We noticed these changes before any chatter around the core update, and they pretty exclusively hit SERP features rather than the organic listings. SUBSCRIBE See terms.

SEO 117

SEO User-Generated Price Product 117

Marketing Insider Group

MARCH 10, 2021

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Any result that is not a traditional organic result on a Google Search Engine Results Page (SERP) is considered a SERP feature. They have much higher click-through rates than Google’s typical organic results.

User-Generated 109

User-Generated SEO Price Content Marketing 109

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands. For instance, short-form videos are popular with consumers.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Moz

MARCH 8, 2021

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. Click to tweet this!

SEO 73

SEO Analytics Communications Management 73

Hubspot Marketing

JUNE 15, 2022

Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. An optimized ecommerce site is more likely to rank highly in SERPs and drive organic traffic. This type of SEO is not that different from general SEO. Image Source.

eCommerce 86

eCommerce SEO Shipping Product 86

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. How to ensure first-party data drives ongoing ROI for CPGs.

Analytics 93

Analytics User-Generated Management Retail 93

Neil Patel

DECEMBER 14, 2022

Also, 86% of marketers report that video is their most effective tool for generating leads. It’s proven that video is a useful tool, so why not put it to use for your products? Item descriptions are the ideal place to integrate keywords to attract organic, targeted traffic from the types of consumers most likely to buy.

Product 98

Product SEO Shoppers User-Generated 98

Neil Patel

OCTOBER 27, 2021

Ready to 3x your results and increase your organic traffic? Some of the metrics you’ll want to review include: organic traffic click-through-rate (CTR) bounce rate keyword rankings backlinks page speed conversions. Ubersuggest: Ubersuggest is a freemium tool I created to streamline your keyword research and monitoring process.

SEO 145

SEO Customer Journey Promotion User-Generated 145

Hubspot Marketing

FEBRUARY 24, 2023

While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. We’ll cover these steps in-depth below.

SEO 126

SEO User-Generated Place Product 126

Neil Patel

SEPTEMBER 10, 2019

Especially when you consider that they generate over $100 billion+ per year in ad revenue? The cool part about tools like ODN or Rank Science is they can make the changes automatically, which is really useful if you have thousands of pages. And, of course, use author schema markup. It’s roughly 9 changes per day.

SEO 111

SEO Affiliate Marketing Health New Technology 111

Neil Patel

MARCH 1, 2023

That’s where keyword research using a tool like Ubersuggest comes in. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. Here’s how it works: Let’s say you’re marketing an activewear brand and ready to create your B2B content strategy.

B2C 91

B2C SEO User-Generated Shoppers 91

Moz

JANUARY 1, 2019

Question optimization allows for increased organic search visibility through both featured snippets and Google's " People Also Ask " results. Branded questions (those usually include your or your competitor's brand name or a product name). Competitive research questions: those comparing your brand to your competitors.

User-Generated 59

User-Generated Real Estate SEO CRM 59

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.

User-Generated 81

User-Generated Analytics Education Place 81

Hootsuite

OCTOBER 18, 2022

Take control of the brand experience from checkout to delivery. Improve your customer shopping experience and boost brand loyalty. Instafeed is also a great tool to create social proof. You can repost user-generated content of customer photos on your Instagram to build social proof and convert your store visitors into customers.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Duct Tape Marketing

JANUARY 25, 2016

What is Structured Data & Schema for Websites & SEO? Schema is a topic that many in SEO service providers find to be complicated and difficult. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong. Let’s Clear Up Come Confusion.

SEO 52

SEO User-Generated eBook Place 52