Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 92

Influencer Marketing Market Trends Gen Z Fashion 92

Search Engine Land

OCTOBER 31, 2023

In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. It also keeps top brands at the forefront of the digital ecosystem.

SEO 114

SEO Transform Digital Marketing Education 114

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1.

Digital Marketing 134

Digital Marketing Customer loyalty User-Generated Marketing 134

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. Halloween is traditionally the perfect season to anticipate unexpected shocks. and worldwide, behind only Google.com, per Similarweb and Semrush’s data.

Transform 118

Transform Digital Marketing User-Generated Education 118

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. But what is social commerce, and how can brands use it to drive conversions? What is social media shopping ?

Shoppers 71

Shoppers Gen Z Digital Marketing User-Generated 71

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. LinkedIn: Marsha Collier (12.8K

eCommerce 109

eCommerce Transform Retail Shoppers 109

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. “This year is going to be transformative!” What else is corroborating this prediction?

Gen Z 127

Gen Z Entertainment Transform User-Generated 127

Buffer Marketing

FEBRUARY 14, 2024

They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. Explore the evolving digital world through insightful discussions on trends, impacts, and the next big things in social media directly from industry leaders.

Entertainment 103

Entertainment Health Influencer Marketing Education 103

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? With December fast approaching, we’ll start to see the determined shopping mindset emerge followed by devoted buyers in January.

Shoppers 117

Shoppers Gen Z Branding Retail 117

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. “This year is going to be transformative!” What else is corroborating this prediction?

Gen Z 120

Gen Z Entertainment Transform User-Generated 120

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. What follows depends on your approach. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy.

Customer loyalty 75

Customer loyalty Marketing Marketers CMO 75

Hubspot Marketing

MAY 31, 2024

Follow along to find native advertising best practices and how to launch your first campaign. When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. I’m usually pretty irritated when I’m watching something and a pop-up blocks my view.

Advertising 97

Advertising Advertisers Gen Z Inbound Marketing 97

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. I am trained with Search Engine Land content.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Broadly speaking, brand mentions are any reference to a brand within digital content, encompassing a wide array of online interactions.

Branding 107

Branding Manufacturing Real Estate PR 107

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. I’m not alone.

Advertising 81

Advertising Advertisers PR Millennials 81

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 85

Real Estate Marketing Marketers Promotion 85

Search Engine Land

DECEMBER 13, 2023

Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? And if your work is ranking in the top positions, but traffic continues to decline, it might not be your fault. An easy first step is to check search trends. To zoom out even further, we need to use Google Trends.

Health 122

Health SEO Advertising Advertisers 122

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. This comprehensive guide examines the top contenders for content curation software. Then, repost the relevant content that gets caught in your digital net. But it doesn’t have to be so hard. 1 Social Media Tool Create.

Management 89

Management Price Analytics User-Generated 89

Backlinko

JANUARY 8, 2024

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. million by 2024. million * 2020 333.2 billion 2024* 30.03

Entertainment 112

Entertainment User-Generated Advertising Advertisers 112

Hubspot Marketing

MAY 8, 2023

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Identifying the target audience.

Market Research 136

Market Research Gen Z Key Performance Indicator Millennials 136

Search Engine Land

OCTOBER 4, 2023

Not only do changes impact performance, but they affect marketing strategy and the way we interact with clients or internal marketing departments. Staying current on new developments in paid search is so crucial that I always ask potential new hires, “What publications or websites do you read to stay up to date on paid search trends?”

Retail 104

Retail Energy Advertising Advertisers 104

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. of US digital ad spending. per user, per hour by 2025.

Advertising 95

Advertising Advertisers Retail User-Generated 95

Businesses Grow

JANUARY 8, 2024

They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! Marketing speed This is the year for video! A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing.

Gen Z 126

Gen Z Whitepaper Influencer Marketing User-Generated 126

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 104

Marketing Marketers CRM Digital Marketing 104

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Customers.ai

FEBRUARY 7, 2024

These are the folks who don’t just follow trends; they’re out there setting them. From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Follow their lead for a masterclass in making your mark in the advertising universe.

Transform 103

Transform eCommerce Non-Profit Advertising 103

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Digital Trends 52

Digital Trends Social Media Marketing Advertising Advertisers 52

Rock Content

MAY 14, 2024

Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. It also offers marketers and creators a wealth of different content options. But coming up with incredible content people can’t wait to consume is only part of successful Instagram marketing.

Key Performance Indicator 75

Key Performance Indicator Digital Marketing Social Media Marketing Branding 75

Hubspot Marketing

FEBRUARY 23, 2024

Webinar marketing is essential to getting those numbers up and your mission out. During my eight years in marketing, I learned several best practices for hosting a successful webinar. Webinar marketing is essential to getting those numbers up and your mission out. They're low-cost and generate engagement. Let's get started.

Marketing 114

Marketing Marketers Transform Promotion 114

Hootsuite

JUNE 6, 2024

This data can then inform marketing. Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry. If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. What is social media monitoring?

Management 91

Management Place User-Generated Health 91

Hubspot Marketing

APRIL 8, 2024

In a blog post from late 2023 , Google said that the reason why they decided to launch it was to let their advertisers stay on top of changing market conditions. They realized that businesses, both small and large, would need access to smart engines, i.e., ones that would allow them to quickly adapt to new consumer trends.

User-Generated 120

User-Generated Advertising Advertisers Communications 120

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 112

Copywriting CMO PR Social Media Marketing 112

Search Engine Land

MARCH 1, 2024

Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They provide a consistent framework for creating content that educates, inspires, entertains and fosters connections with followers. Content pillars are foundational to your brand’s content strategy.

Branding 116

Branding Entertainment SEO Education 116