CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is the cornerstone of good marketing. A playbook does exactly this.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. No matter how much you prepare yourself, your in-house or freelance writers are the ultimate arbiters of content quality. They’re often bloggers.

Copywriting 108

Copywriting Analytics Content Marketing Management 108

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice. Source: SuperOffice.

Marketing 113

Marketing Marketers CRM Customer Journey 113

Exposure Ninja

AUGUST 26, 2022

We wanted to get this information out as soon as possible. Please forgive any errors you may find. They’ll be corrected shortly. On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began. So, what is the Helpful Content Update ?

Copywriting 115

Copywriting SEO User-Generated Education 115

Content Marketing Institute

FEBRUARY 2, 2018

We typically pay above market rates to secure the best writers and avoid high turnover. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. MassimoCw Click To Tweet. Click To Tweet. Click To Tweet.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? 11:32] The subtitle of the book has 13 rules.

Energy 54

Energy Whitepaper Health Transform 54

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? Give up on ever making money, sharing your work with others, or promoting your products or services. When The Verge published “The people who ruined the internet” on Nov. It’s going to be a long ride.

SEO 126

SEO Advertising Advertisers Promotion 126

Businesses Grow

JANUARY 15, 2024

We had to spend more of our budget on quality and promotion just to get a few views. We had to spend more of our budget on quality and promotion just to get a few views. This week marks the tenth anniversary of the most famous blog post I’ve written, and arguably one of the most well-known blog posts in marketing history.

Outbound Marketing 114

Outbound Marketing Inbound Marketing Content Marketing B2C 114

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. But what happens when there isn’t a digital component for your in-person conference? Let’s dive into some effective strategies to keep the momentum (and the pipeline) going from your enormous event investment. Attendee feedback. Infographics.

Transform 129

Transform Event Marketing Marketing Marketers 129

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Marketing conferences are also perfect opportunities to network with peers in the industry and stay inspired throughout the year by learning about new ideas.

Non-Profit 121

Non-Profit Marketing Marketers SEO 121

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. Suppose you're working on a campaign. And the best part?

Branding 98

Branding Transform User-Generated SEO 98

Hubspot Marketing

APRIL 24, 2023

His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid.

Marketing Strategy 109

Marketing Strategy Content Marketing Marketing Marketers 109

Marketing Insider Group

AUGUST 18, 2023

Check out Avinash’s recent CMWorld Community Talk to get to know him a little better: An Admirable Career Avinash’s bio states that he “helps executive teams, marketers and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors.” But What does Avinash know about content marketing.

Analytics 95

Analytics Entertainment Content Marketing Education 95

Rock Content

JANUARY 2, 2024

In today’s digital world, that means a workable content marketing strategy. Put simply, if you are not marketing your brand online, you miss out on opportunities to promote your business. The Crucial Duo: Crafting Content Strategy and Calendar How to create a content plan is likely the next question that crosses your mind.

SEO 52

SEO Marketing Plan Content Marketing Place 52

Neil Patel

JANUARY 2, 2019

More so you have to change up your strategy. I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. Of course not!

Branding 111

Branding Promotion User-Generated Whitepaper 111

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? The answer is right here. If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Training (for investing in the talent of an in-house team) Courses Workshops Live events and conferences Books and resources Budgeting benchmarks: What do average companies budget for content?

SEO 95

SEO Manufacturing Analytics Management 95

Buffer Marketing

SEPTEMBER 12, 2023

Generally speaking, employee advocacy refers to the promotion of a company and/or its products by its employees. That could mean on social media, but also in person (say, at conferences, networking events, or even a family get-together) and on other sites like Glassdoor. What is employee advocacy?

Branding 108

Branding Transform User-Generated Analytics 108

Content Marketing Institute

APRIL 26, 2018

I’ll bet one of your top concerns is how to prove its value to the company. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Well, guess what? But the answers, they all agree, aren’t purely tech driven.

Branding 100

Branding Whitepaper Education Traditional Marketing 100

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. And that’s where online tools can help speed up the process and help you find quality content creators to implement your content marketing strategy. Your team has developed audience personas and knows which topics and keywords resonate with your audience. interview process = 23.8

Copywriting 101

Copywriting Content Marketing Promotion Place 101

Content Marketing Institute

MARCH 27, 2018

Others believe it’s an all-encompassing marketing strategy with a refined goal and many prudent tactics. They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017.

Influencer Marketing 107

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 107

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s central to your outreach and campaign efforts … especially your social strategy. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Video as a strategy is quite the opposite.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. 8 Steps to Launching Your Digital Content Strategy. Quick Takeaways.

Key Performance Indicator 139

Key Performance Indicator SEO Content Marketing Branding 139

Hootsuite

JANUARY 13, 2020

They’re also mega influencers , promoting everything from Puma sneakers to Butterball turkeys. We’ve rounded up some of the best star-powered moves on the platform that brands can add to their Instagram strategies. @prattprattpratt BRO you know my children and I are madly in love with you and I love everything you do. In my Cali Sport.

Branding 136

Branding Transform Place Promotion 136

Moz

APRIL 7, 2020

When this strategy backfires, our feelings overrule us. Think about the parent who’s never had to juggle homeschooling their kids while holding conference calls. Posted by DaisyQ Creating content can feel incredibly difficult right now. Here’s how to tap into those very real emotions and channel them into more impactful content.

Transform 71

Transform Health Education Communications 71

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

AUGUST 1, 2019

It’s particularly important that you can speak to any internal stakeholder about your social media strategy , content distribution plan and impact of your work. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Communication. Communicating on social.

Management 111

Management Copywriting Communications Social Media Marketing 111

Duct Tape Marketing

MARCH 28, 2018

” She’s like, “Yeah,” so of course being this snobby elitist writer that I am, I started lecturing her about hard work, and all the nonsense that all the writer elites always say. She stopped me and she’s like, “Tucker, is this an entrepreneurial dinner or a writer dinner?” Transcript.

Retail 61

Retail Price Promotion Place 61

Duct Tape Marketing

OCTOBER 13, 2021

Key Takeaway: Many businesses and marketers create an ideal consumer profile – aiming all their sales and marketing efforts towards this single type of person. As a result, they end up missing out on endless opportunities to sell their services or products. 3:16] Your book The Widest Net seems to go against a little bit of conventional wisdom.

Place 101

Place Customer CRM Non-Profit 101

AWeber

JULY 31, 2023

For example, based on the keyword research from “book hotel”, you could write a blog about the best ways to book a hotel, listing booking.com as one of the top options. Whether you’re looking to earn a healthy side income or make a living from blogging, there are plenty of opportunities worth exploring.

Affiliate Marketing 98

Affiliate Marketing eBook Transform Advertising 98

Hootsuite

AUGUST 11, 2020

A false follower count might boost your ego, but it won’t help your Instagram strategy. Have a thoughtful Instagram strategy. Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. But it can be tricky for brands to figure out exactly how to make that happen.

User-Generated 145

User-Generated Promotion Branding Place 145

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. Content marketing can generate huge amounts of traffic, leads, and sales for your business.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Orbit Media Studios

JUNE 29, 2022

The writer is doing link building or social shares. As a content marketer you have lots of options for formats, from gated guides to research reports, from infographics to interviews. And of course, the expert roundup blog post. Roundups are among the most effective, but least popular formats for content. The problem with expert roundups.

Content Marketing 134

Content Marketing SEO Marketing Marketers 134

Hootsuite

DECEMBER 17, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. We’re talking about the big, social media landscape altering moments of 2019.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Advertising Advertisers 99

Moz

JANUARY 17, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. You have to be open to A/B testing your strategies and your content. So, what are these unconventional methods to generate B2B sales leads?

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Unbounce

SEPTEMBER 4, 2023

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. More blog posts by Steve Young Banafshe Salehi Banafshe is a writer and creator who loves long walks on the beach (kidding?). Updated on September 4, 2023. Follow Steve on Twitter.

Email Marketing 98

Email Marketing Customer Product eBook 98