Search Engine Journal

MAY 23, 2023

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

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Search Engine Journal

FEBRUARY 14, 2023

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. The post An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters appeared first on Search Engine Journal.

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Search Engine Land

APRIL 23, 2024

As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Understanding its functionality is vital to social SEO success. How to optimize for TikTok search SEO strategies for Google and TikTok share some similarities but also have notable differences.

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SEO Gen Z User-Generated Entertainment 114

Search Engine Journal

OCTOBER 26, 2021

Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021. The post News SEO: Popular Topics, Hot Takes & Expert Tips appeared first on Search Engine Journal.

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Search Engine Journal

NOVEMBER 1, 2021

Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. The post Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon appeared first on Search Engine Journal. Here's how they work.

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Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? A quick Google search for “SEO strategy” provides no shortage of articles. Step 1 is SEO research. Clarify your SEO goals and KPIs.

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Search Engine Land

APRIL 10, 2023

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Search related topics in Bard. With this “Google it” update, this may be a new handy keyword research tool for some SEOs and SEMs to use.

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Search Engine Land

APRIL 16, 2024

SEO is turbulent right now. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. The latter helps SEOs surface things like: New keywords. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports.

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SEO User-Generated Communications Search Marketers 114

Rock Content

MAY 31, 2023

Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of E-A-T and the tactics of Topic Clusters. What is Google Topic Authority? This is because the Rock Content blog meets the requirements of Google Topic Authority. E-A-T (which is now E-E-A-T, right?)

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SMA Marketing

FEBRUARY 17, 2022

One of the most important aspects of On-Page SEO is including internal links on every page you add to your website. Topic-based SEO can be summarized by linking two semantically relevant website pages together, however, as with everything related to SEO, there is much more involved than a one-sentence summary presents.

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Search Engine Land

FEBRUARY 2, 2024

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. SEO theories and ideas. It was last updated in 2017.

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Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation. Dig deeper.

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Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. But what is topical authority? Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right.

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Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. Look at non-SEO tools and data providers first.

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Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Elements of Keyword Research How to Research Keywords for Your SEO Strategy How to Find and Choose Keywords for Your Website Why is keyword research important?

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Search Engine Land

SEPTEMBER 14, 2023

Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. Missing topics. ” Be focused: “Make sure you stay focused. Search intent analysis.

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Search Engine Land

MARCH 21, 2024

In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. I’ve already covered the important reports SEO and PPC teams need to run (and share) to help each other succeed so I won’t go in-depth on those here. The difference in 2024?

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Search Engine Land

SEPTEMBER 18, 2023

Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. Why use Quora? Probably not.

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SEO User-Generated Promotion Thought Leadership 143

Search Engine Journal

FEBRUARY 15, 2022

A reader asks, "How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer? The post What’s The Best Way For SEO, Topic Experts & Writers To Work Together? appeared first on Search Engine Journal.

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Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. LSI keywords: Myths and realities Latent semantic indexing (LSI) is a term thrown around a lot in SEO circles. They have more expensive equipment than that.

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Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

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Transform SEO User-Generated Whitepaper 135

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. AI has an important place in SEO. No, I don’t believe it will.

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SEO PR Communications Search Marketers 127

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. Keywords related to the topics. Search volume.

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Product SEO Gen Z Transform 61

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. ” (You can use ChatGPT here.)

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SEO User-Generated Transform Market Trends 133

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience.

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SEO PR Entertainment Health 117

Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost? What Is SEO Strategy for Small Business? What Sets Local SEO Apart? It’s important to understand the primary difference between SEO and local SEO.

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SEO Key Performance Indicator Marketing Plan Target Market 90

Search Engine Land

NOVEMBER 13, 2023

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Unlocking this insight means SEOs can match the searchers’ expectations.

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SEO Transform Communications User-Generated 122

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

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Search Engine Land

OCTOBER 30, 2023

However, as we are seeing , there are many pitfalls from an SEO perspective. This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. Authority : The author and website should be an authority on the topic.

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SEO Communications Promotion Content Marketing 126

Search Engine Land

JANUARY 28, 2022

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Please visit Search Engine Land for the full article.

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SEO 97

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. They might see the “value” differently, but that’s a separate topic. It also gets complicated when we’re discussing a service like SEO vs. a physical product.

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SEO Price Communications Copywriting 105

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Structure internal links by topic. Each pillar page and its supporting pages are topic clusters.

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SEO Customer Journey Content Marketing Food 104

Hubspot Marketing

SEPTEMBER 22, 2022

Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. Of course, this raises an important question: When it comes to topical content vs. evergreen content , which delivers the best bang for your virtual buck?

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SEO Market Trends Marketing Plan Customer 107

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. SUBSCRIBE See terms.

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SEO New Technology Management Digital Marketing 131

Search Engine Land

MAY 12, 2023

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Google posted this news on Twitter : “Last December, we made it easier on mobile to explore topics related to your search. What it looks like.

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SEO 121

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO? Economic or industry trends: Do you have the right awareness?

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SEO PR Customer Journey Health 139

Search Engine Land

OCTOBER 17, 2023

One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

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