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A co-pilot approach to genAI (with prompt examples)

Martech

Developing effective social media content. Training generative AI Think of generative AI as a brilliant new hire who graduated at the top of their class but has never worked in your industry. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating engaging imagery.

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Why career diversity drives martech team success

Martech

Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights. T-shaped team members are generalists.

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Personality Content: Strategies for Creating AI-Proof Content

Hubspot Marketing

Information-led content — also referred to as ‘educational’ content — is all about delivering facts, data, and answers to specific questions. As a result, influencers who are willing to collaborate with brands are often either early in their careers or less established. Let’s dive in. So you have to really know: where am I unique?

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Essential KPIs to measure generative AI’s success in marketing

Martech

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy. As with anything new, some were skeptical of its long-term value.

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Visual Storytelling: 10 Stunning Examples to Inspire You

Hubspot Marketing

As the father narrates the ad, viewers are shown quick clips of Gemini generating a training routine for his child. The subjects narrate the episodes, which show them playing their sport, training, and working to achieve their goals. The ad encourages people to apply to their local McDonald's to gain skills for other careers.

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6 Types of Online Communities Your Brand Should Consider Investing In This Year

Hubspot Marketing

You can connect your members with industry professionals for advice, mentorship, or training — as well as people seeking those services if your community holds the expertise. Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., SaaS, internet providers, DIY, etc.) candle making).

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. While I fully believe you can do any job with the right training and experience, employers look for a minimum of a Bachelor’s degree for this role.