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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions. Processing.

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Transform content creation with AI and automation by Edna Chavira

Martech

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

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How data-driven email nurturing transforms the B2B sales funnel

Martech

Additionally, streamline collaboration by automating task creation for sales teams, enabling them to follow up on critical engagement actions like downloading a whitepaper or attending a webinar. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. Processing.

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How to harness the power of data gathering for SEO

Search Engine Land

National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. If published as a white paper or static page, create a blog post for promotion and scannability. The Trevor Project: 2024 U.S.

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Transform content creation with AI and automation by Edna Chavira

Search Engine Land

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. Discover how to: Dramatically increase content output without sacrificing quality.

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How marketers can succeed with generative engine optimization

Martech

This transformation poses both challenges and opportunities for marketers. These include blogs, videos, whitepapers and other resources that generative models can cite directly. The future of GEO Generative AI has revolutionized how consumers search for information and is transforming how marketers build trust.

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Finding the sweet spot between relevance and discovery in B2B lead nurturing

Martech

Below are some approaches I’ve run across and try to avoid: Too-technical content: Sending a lead who’s just starting to research a topic a highly technical white paper will likely overwhelm them. Despite its quality, the white paper delivered one of the lowest engagement rates the company had ever seen.