Martech

SEPTEMBER 24, 2024

If you’re close, consider this a benchmark that could lead to more investment because you hold the keys to the kingdom. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. If not, you have work to do.

CMO

SocialPilot

JANUARY 21, 2025

A good dashboard breaks down deeper into audience demographics, engagement rates, best-performing content, growth trends, and competitor benchmarking. Note: If you are stuck with low social media engagement, here is a webinar from the elite you should listen to. But the real magic happens when it goes beyond the surface.

Analytics

Search Engine Land

SEPTEMBER 17, 2024

Top tip: Use AI to find ‘highlights’ from long-form videos for short-form recycling For social media content, you can reuse and repurpose material from YouTube, podcasts, webinars and public speaking events. Above is an example of Wistia’s High lights feature, which finds clippable sections from one of our agency’s webinars.

Key Performance Indicator

Vertical Response

DECEMBER 27, 2024

A good benchmark for CTOR is around 10.5%, although aiming for higher is always beneficial. This action could range from making a purchase to signing up for a webinar. A good conversion rate varies depending on the type of action, but generally, a benchmark of 3-5% for triggered emails is considered good.

Email Marketing

Litmus

JUNE 17, 2025

White Head of Research at Oracle Spam placement is on the rise (and AI might play a role) Validity’s Deliverability Benchmark Report found that global spam placement rates almost doubled from Q1-Q4 2024. For example, you could target recent shoppers for repeat purchases or people in a particular industry for an upcoming webinar promo.

Branding

Lusha

JULY 21, 2024

Webinar or Event Registration: Signing up for a webinar or event demonstrates a strong interest in learning more about your industry or solutions. Financial Services: An individual fills out a form on your website to request information about investment options and then attends a webinar you host.

Whitepaper

Backlinko

OCTOBER 21, 2024

We then analyzed the performance to see if this approach was more effective than a traditional live webinar.” . “For our State of Video Live event, we used Wistia Live to play a 30-minute pre-recorded presentation followed by a live Q&A. ” This behind-the-scenes content is highly engaging and naturally unique.

SEO

MarketingOps

JUNE 19, 2025

Free platforms can only get us so far, and we want to build something even better for you: More actionable resources : From on-demand courses to exclusive templates and benchmarks. Free Membership : Core access remains, including forums, job board, and live webinars. Join our Live Community Webinar on launch day: June 25th.

Place

SocialPilot

JANUARY 27, 2025

These goals ensure clarity and provide benchmarks to assess your growth progress. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. Videos and Webinars: Detailed explainer videos, behind-the-scenes footage, or panel discussions. increase LinkedIn followers by 15%).

Thought Leadership

Buffer Marketing

FEBRUARY 12, 2025

You can also use your social media page to grow other areas of your marketing strategy — like getting people to sign up to your newsletter or potential leads to register for your webinar. For example, BetterUp often promotes its live webinars using LinkedIn. Check our social media benchmarks guide.

Social Media Marketing

Backlinko

JULY 15, 2025

Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer case studies Pro tip: Make comparison content a priority in your content strategy. They may have even started free trials with your competitors. Make your solution the obvious choice.

Customer

MarketingOps

JUNE 25, 2025

Research Vault : Dive into proprietary reports, robust benchmarks, and insights only available to Pro+ members. Pro+ Membership – Everything in Pro, plus : Unlimited On-Demand Content : Access exclusive workshops, courses, and past conference recordings – whenever you need them.

Marketing

Customers.ai

JANUARY 2, 2025

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar Common Trigger-Based Email Marketing Mistakes (And How to Avoid Them) Even the best email strategy can fall flat if youre not careful and while trigger-based email marketing is powerful, its not foolproof.

Email Marketing

Hootsuite

JULY 15, 2025

Track competitors and industry benchmarks What does success look like for social accounts similar to yours? If measuring KPIs on social media is new to your team, make sure you collect your own benchmark data too, so you know where you’re starting from. Benchmarks and comparisons. Skipping benchmarks. Key insights.

Analytics

AWeber

MAY 22, 2025

Your successful timing will reflect your readers habits, not just industry benchmarks. What if you want to boost sales, get webinar signups, or drive event attendance? If most of your opens happen at 8 PM, dont be afraid to schedule accordinglyeven if traditional wisdom suggests otherwise!

B2C

Animalz blog

NOVEMBER 14, 2024

Similarly, Canva publishes tutorials and webinars on YouTube , along with tips and challenges on Instagram. Share data or insights that users can’t find elsewhere, such as industry benchmarks, survey results, or customer success stories. That means their audience has multiple opportunities to get hooked into Buffer content.

User-Generated

Marketing Insider Group

JULY 15, 2025

They added quarterly infographic updates on industry benchmarks. Use it in a webinar or embed it in a newsletter. And you care about being profitable or you wouldn’t be here. So, work on building “street cred.” That’s exactly what happened with a marketing blog I follow. Rolling traffic doubled over a few months.

SEO

Lynton Web

NOVEMBER 26, 2024

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Take webinars, for example. Keep reading to learn how to do just that.

Transform

Orbit Media Studios

AUGUST 11, 2025

Longform text, shortform videos, gated guides, interview podcasts, live webinars and so on… So how are content marketers using AI? That is our benchmark. When we check the correlations between that benchmark and the various uses of AI, we discover which approaches correlate with marketing performance.

Content Marketing

Customers.ai

DECEMBER 30, 2024

Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now The 15 Best Website Demographic Tools for Marketers 1. Its invaluable for benchmarking our performance and targeting similar audiences, shared a G2 reviewer. Lets move on to the tools that check all these boxes. Rating: (4.5/5)

Price

Power Digital Marketing

APRIL 10, 2025

According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth. Hosting tailored events, such as VIP webinars or exclusive dinners. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver. Execution is an iterative process.

Whitepaper

Campaign Monitor

MAY 27, 2025

month) 4/5 (300+ reviews) GetResponse Course creators & marketers Webinars & learning tools $19/month 4.3/5 5 (12K+ reviews) Benchmark Email Visual-focused marketers Beautiful templates and design tools Free (paid from $15/month) 4.2/5 5 (700+ reviews) Drip Ecommerce businesses Behavior-based automation $39/month 4.4/5

eCommerce

Backlinko

JANUARY 31, 2025

Well want to establish a benchmark for demo requests/signups and then measure that against the performance of the engagement. Then, I add more detail to show I understand what success looks like: The main goal of this engagement will be to increase the quantity and quality of leads from SEO (and other channels).

SEO

Sprout Social

AUGUST 13, 2025

For lead generation , prioritize paid social media campaigns (think: Facebook ads, TikTok Spark ads), gated content or digital events such as webinars. To promote their Webinar Benchmark report, the company had team members share unique LinkedIn posts with personalized captions across multiple formats.

User-Generated

verse.ai

OCTOBER 30, 2024

This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value. Leveraging data-backed insights, interactive content like quizzes or webinars, and regular educational updates further positions your brand as a trusted advisor, not just a seller.

Customer Journey

Backlinko

MAY 31, 2025

You can assess performance against different types of metrics: Awareness: Impressions, reach, shares, and follower growth Engagement: Likes, comments, shares, and saves Conversion: Click-through rate, direct conversions, and social traffic Establish clear benchmarks for good performance for each metric.

User-Generated

SocialPilot

JUNE 27, 2025

Planning by niche makes your strategy more relevant—and more effective. Strategic Posting Frequency by Platform Each platform has its own rhythm. Your goal isn’t to post everywhere every day, but to show up where it counts and stay consistent.

Thought Leadership

Campaign Monitor

MAY 30, 2025

5 (60+ reviews) Benchmark Email International businesses Multilingual support and global compliance Free (paid from $15/month) 4.2/5 Webinar Marketing – Host and promote webinars directly within the same platform as your email marketing, offering integrated event capabilities. The support is exceptional.

CRM

Martech

JULY 17, 2025

Industry whitepapers and webinars. Benchmark against other capitalized intangibles. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Key GTM assets included: CMO-level thought leadership content. Targeted sales tools.

Transform

Buffer Marketing

OCTOBER 28, 2024

Anna Burgess Yang , a freelance writer who helps fellow solopreneurs improve their workflows, swears by Kit's capabilities: "I host a lot of webinars and create free downloads for my audience. Their webinars and SEO guides are excellent resources if you're looking to expand your SEO knowledge.

Digital Marketing

SocialPilot

JULY 4, 2025

Did a webinar, blog post, or campaign attract new followers? All the metrics you get for personal profiles, plus: Page Views & Unique Visitors Button Clicks (Visit Website, Contact Us, etc.) If most of your audience works in HR, craft content that addresses workplace culture, recruitment, or employee engagement.

Analytics

Exposure Ninja

DECEMBER 12, 2024

Phase 1: Build Your Foundation (SEO Benchmarking) Before you can dominate in AI search, you need to understand a crucial truth: most AI tools (except Claude ) do background web searches before generating answers. Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars.

Thought Leadership

Animalz blog

JULY 22, 2025

Big programs start small, then grow into reports, webinars, and sales assets. Future of Commerce started as a single report…five years later it’s reports, webinars, a summit…used in pretty much every campaign we have running.” (09:33) She recommends measuring what matters, even if that means rebuilding systems.

SEO

Campaign Monitor

MAY 30, 2025

month 4/5 (300+ reviews) GetResponse Course creators and webinar hosts Built-in webinar and course functionality $19/month 4.3/5 5 (6000+ reviews) Constant Contact stands out with its integrated event management tools, making it perfect for businesses that regularly host events, webinars, or workshops.

Price

Animalz blog

JULY 29, 2025

Book a consult now@animals co whitepapers and find out how to set the new benchmark for your industry. Or we can take a webinar for example, and then use AI to turn that into a summary to then become an outline for another piece.

PR

Campaign Monitor

MAY 30, 2025

month) 4/5 (300+ reviews) GetResponse Course creators Webinar & course hosting capabilities $19/month 4.3/5 Read more: SendGrid Alternatives That Don’t Require Technical Expertise 8) GetResponse – Great webinar and course capabilities 4.3/5 Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Exposure Ninja

JULY 11, 2025

Reach out to podcast hosts, webinar organisers, and conference panels to share your expertise on specific topics. Use your own data, surveys, or internal benchmarks to back up insights. To increase your brand mentions: Pitch expert quotes or original insights to journalists and bloggers covering your industry.

User-Generated