Martech

NOVEMBER 21, 2024

The smaller bot reportedly persuaded the rest to leave their workplace, leveraging access to internal protocols and commands, according to the site Oddity Central. These agents are accessible through Opal, the AI assistant in Optimizely One, which has seen a significant surge in adoption. “Are you working overtime?”

Law

Martech

DECEMBER 26, 2024

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. This will lead to higher demands for all digital experiences to be accessible in 2025.

Customer

Backlinko

JULY 19, 2024

So you can find the right solution to improve your website’s SEO. Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Historical ranking data: Access past ranking data to identify trends and patterns. What Features Do You Need in a Ranking Tool?

SEO

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This article covers how to do SEO for your website in 10 digestible steps. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. Okay, ready? Let’s start with step one.

SEO

Martech

AUGUST 7, 2024

For instance, setting a target such as “increase website traffic by 20% in the next quarter” or “generate 500 new social media leads from the upcoming campaign” are good starts. Data silos, poor integration and lack of access to critical data make decision-making anywhere from difficult to downright impossible.

Key Performance Indicator

Martech

AUGUST 20, 2024

Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. The post Improve your website’s accessibility in just three months appeared first on MarTech.

Whitepaper

Martech

JANUARY 13, 2025

Search engines like Google reward fast-loading websites, making image optimization a must for improving search engine rankings. Faster load times mean happier users (and search engines) Website visitors have little patience for slow-loading pages. The good news? Optimizing images for WordPress doesnt mean sacrificing quality.

User-Generated

Backlinko

NOVEMBER 22, 2024

Key features include: AI-powered SEO workflow automation Data-driven SEO performance forecasting Custom reporting capabilities Large-scale content optimization Access to vetted SEO experts on demand “To say Semrush Enterprise will be a major timesaver is an understatement. Making it perfect for large, complex enterprise websites.

SEO

Martech

JULY 29, 2024

When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually.

Management

Martech

JULY 10, 2024

Number of website visits on the exhibit microsite. AI for productivity: PIA, my AI client-coach and tutor This second example is all about extending and scaling my expertise, allowing clients and students to access my knowledge 24/7 without continuous monitoring of my inbox. Number of in-person attendee badge scans.

User-Generated

Backlinko

SEPTEMBER 6, 2024

We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. High Data Accuracy Trustworthy data is vital to understanding your website or app’s performance. This is especially true if you have a high-traffic website, as there are many data inconsistencies.

Analytics

Search Engine Land

SEPTEMBER 12, 2024

At my agency, we recently gained early access to SearchGPT. It delivers answers to user queries using real-time information from across the web. In this case, the web index is most likely provided by Bing based on OpenAI’s partnership with Microsoft. What is SearchGPT and how does it work?

User-Generated

Scoop.it!

JULY 18, 2024

Behavior: This method looks at common patterns of behavior such as the web pages customers visit, how often they make purchases, the items they buy, and the benefits they seek. To access the insights you need, collect data from marketing research, social analytics, and your CRM. Screenshot taken from Scoop.it

Gen Z

Martech

APRIL 1, 2025

Your website is more than a digital brochure. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform

Martech

DECEMBER 16, 2024

— Dave Davies , Head of SEO, Weights & Biases Traditional content and website-level optimization remain essential, but they are no longer sufficient on their own. billion pages in the latest Web Data Commons report, which provides structured data from webpages. The entity that is you is that anchor. Video boxes. Image boxes.

Transform

Exposure Ninja

AUGUST 12, 2024

Good B2B web design is about creating a website that looks nice. Great B2B web design is about creating a website that looks nice and generates quality leads for your business. But, you don’t want to go so far in the other direction that your website looks unprofessional, which can damage audience trust.

User-Generated

Orbit Media Studios

AUGUST 21, 2024

Some of the benefits of UX design include: Enhancing user satisfaction and loyalty Improving accessibility and usability Increasing conversion rates Enhancing brand reputation The ever-evolving digital landscape We are constantly finding new ways to evolve our UX/UI strategies to better connect with audiences.

Copywriting

Buffer Marketing

DECEMBER 16, 2024

That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. Each website has its own individual settings, and you can track data separately.

Price

Hubspot Marketing

JULY 16, 2024

However, remember to verify the cluster’s SEO potential in a dedicated tool – ChatGPT doesn’t have access to search or keyword difficulty data. Still, as they provide a summary of what’s on your website, they’re a great opportunity to persuade a prospect to visit your site. Boost your website accessibility.

SEO

Search Engine Land

SEPTEMBER 24, 2024

Google’s Core Web Vitals metrics also can impact organic search rankings. This article will review some new and less well-known approaches to make your website faster. LCP is one of three Core Web Vitals metrics used to assess a webpage’s performance. Adding speculation rules to your website is easy.

SEO

Hootsuite

NOVEMBER 4, 2024

How to get these insights You can access some basic information about audience behaviors through native analytics tools built into the social platforms. For off-platform behaviors (including shopping and conversion behaviors), you’ll need a dedicated social media analytics tool (like Hootsuite ) or web analytics tool (like Google Analytics).

Analytics

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. These color combinations often follow HEX or RGB color codes, and govern your logo, web design, printed ads, and event collateral.

Branding

Backlinko

DECEMBER 28, 2024

This involves providing information like your businesss name, category, and website URL. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. has placed a Google review link in its websites footer: 4.

User-Generated

Customers.ai

JANUARY 7, 2025

So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Over half of web traffic is mobile, so a clunky form that doesnt adjust to smaller screens is a conversion killer.

Customer

Buffer Marketing

DECEMBER 5, 2024

Sendible also lets you track what's being said about your brand on various web and social platforms and identifies mentions that might need your attention or response.   Track metrics beyond social media — monitor website traffic, conversions, and more to see how each specific channel contributes to your marketing goals. 

Analytics

Marketing Insider Group

NOVEMBER 19, 2024

Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience.

SEO

Martech

AUGUST 28, 2024

A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies. Email: Business email address Sign me up!

Customer Journey

Backlinko

AUGUST 7, 2024

Have you ever wondered how to find keywords on a website? For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. So, we can search our website for keywords. Why Search a Website for Keywords? This method is easy to overlook.

Food

AWeber

AUGUST 1, 2025

Effective header elements include: Company logo (optimized for mobile viewing) Newsletter name or tagline Clear brand colors consistent with your website Navigation links (optional, but useful for web versions) Strategic Image Selection Images should evoke emotion and support your message , not just fill space.

Product

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience.

SEO

Martech

DECEMBER 30, 2024

A recent prediction by futurist Jeremiah Owyang caught my attention: Within the next 24 months, AI agents will fundamentally change how we access information online. Instead of manually browsing websites, AI agents will: Scour the internet. Find precisely what we need. This aligns with observations from my classroom.

Transform

Backlinko

AUGUST 26, 2024

You can do this for your website, too. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. To get this, make sure the plan you choose has a crawl limit that exceeds the number of pages on your website. What Are the Best SEO Audit Tools? Then click on “ Site Audit.”

SEO

Hootsuite

OCTOBER 16, 2024

Personalized recommendations It’s one thing to access real-time analytics — it’s another to get a steady flow of tips and tricks relevant to your social media success. Click your profile picture and choose Business Suite from the dropdown menu to access the Analytics page.

Analytics

Backlinko

FEBRUARY 27, 2025

JavaScript has enabled highly interactive and dynamic websites. JavaScript SEO is the process of optimizing JavaScript websites. Aligning JavaScript websites with SEO best practices can boost organic search rankings. JavaScript is versatile and benefits websites of varying sizes. Thats why JavaScript SEO is essential.

SEO

Marketing Insider Group

OCTOBER 22, 2024

For any content creator or marketer, understanding the fundamentals of blog SEO optimization is key to making your blog stand out in the sea of content we have on the web. Heading Structures: Proper use of H2 and H3 tags helps organize your content, making it more accessible to search engines and readers alike. But how can you do that?

SEO

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.

PR

Search Engine Land

AUGUST 12, 2024

Content gap analysis : checking where your website or piece of content is lacking compared to the competition is a really useful market research exercise. Step 4: Create correct, accessible and readable content When you’re working on content, there are some basics that shouldn’t be ignored. Is it shareable?

SEO