Search Engine Land

APRIL 11, 2024

We call it web answers internally. Google’s mission has been to organize the world’s information and make it universally accessible and useful. Google historically has done its best to reflect what’s on the web and provide trustworthy, high-quality information. … We’ve always answered questions where we can.

Transform 115

Transform User-Generated SEO Branding 115

Calvyn Lee Blog

DECEMBER 16, 2023

Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. A major ranking factor here involves acquiring backlinks from high quality websites relevant to your niche. Google wants to surface websites that satisfy searchers’ needs.

SEO 130

SEO Transform Digital Marketing Marketing 130

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can also find information about how a website is set up. Find the unique hex code for any color on the web by using Inspect. Are my site colors following brand guidelines ? What color is that?

SEO 124

SEO Search Marketers Branding Marketing 124

Martech

JUNE 28, 2022

Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).

Performance Marketing 111

Performance Marketing Email Marketing Marketing Marketers 111

Sachs Marketing Group

JULY 25, 2022

Accessibility is an important and ongoing discussion in the world of modern web design and user interfacing. We take our eyes and ears for granted too often, and forget about the importance of alt text, text-to-speech compatibility, and other methods of accessibility for the deaf, blind, and differently-abled. . Perceivable.

Law 98

Law SEO Information Technology Digital Marketing 98

Search Engine Land

OCTOBER 13, 2022

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. ” What changed. Here is an overview of what has changed.

SEO 129

SEO Management 129

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Page experience and Core Web Vitals Core Web Vitals are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world. They all impact quality and experience metrics for any website.

CRM 120

CRM Customer Journey SEO New Technology 120

Neil Patel

OCTOBER 6, 2020

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business.

Law 145

Law SEO Branding Place 145

Rock Content

OCTOBER 24, 2023

healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. Additionally, it improves individuals’ access to information, enabling them to make informed decisions about their health. health professionals.

Health 72

Health Whitepaper Non-Profit Transform 72

Rock Content

JANUARY 4, 2024

Accessibility in SEO makes it easier to navigate websites, find information, and improve the user experience despite impairments. Good website accessibility ensures websites are available to everyone. Accessibility makes a big difference in how websites are used and brands are perceived.

SEO 61

SEO Branding Marketing Marketers 61

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

Transform 112

Transform SEO Education Branding 112

Hubspot Marketing

FEBRUARY 22, 2024

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. In addition to website development, JavaScript is an excellent option for gaming, computer programs, and more. The bottom line here?

SEO 88

SEO Analytics Branding 88

Search Engine Land

DECEMBER 21, 2023

Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months. The official position moved from “ it’s spam and breaks our guidelines ” to “ our focus is on the quality of content, rather than how content is produced.”

User-Generated 136

User-Generated SEO Branding Management 136

Rock Content

NOVEMBER 22, 2023

However, there’s a crucial aspect in color selection that, unfortunately, few professionals pay adequate attention to, and it can make a difference to your results and, primarily, your audience: accessibility. What is Color Accessibility? When we talk about color accessibility, we are talking about inclusion.

Health 90

Health Place Communications Digital Marketing 90

Sachs Marketing Group

JANUARY 10, 2024

As a general guideline, you should redesign your website every 2-3 years. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness. How Often Should You Redesign Your Website?

Transform 96

Transform SEO Digital Marketing New Technology 96

Search Engine Land

FEBRUARY 15, 2024

Their experience and talent, coupled with access to talented peers, tools and data, is an invaluable resource for any business. Here are five benefits of hiring an SEO agency: You gain access to emerging SEO strategies An SEO agency is entrenched in the industry. You might, for example, start with an SEO audit.

SEO 118

SEO Thought Leadership Education Management 118

Hubspot Marketing

MAY 23, 2022

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact.

SEO 132

SEO User-Generated Food Education 132

Search Engine Land

APRIL 1, 2024

Crawling blocks Google has to be able to access and read a page to take the information it contains back to its database and potentially serve it as a search result. If a page isn’t ranking, it might be that it can’t be accessed. Simply put, when a browser tries to access a page, it has to render it.

Energy 123

Energy SEO Education Place 123

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Then, you need an SEO glossary. E.g.: "Nike shoes".

SEO 136

SEO Marketing Marketers Advertising 136

Backlinko

FEBRUARY 20, 2024

A sitemap is a list of all the pages on your website. Sitemaps also categorize your website’s content into posts, pages, or any other type of content you might have on your page. This categorization helps search engines understand your website’s structure. Does it meet your website needs? for up to 1,000 pages.

User-Generated 83

User-Generated Price SEO Management 83

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), Dig deeper: Now is the time to relaunch your website. They are coding the damn thing, so for the love of HTML (and all other web programming languages), do it right! that we use to determine the scope of any new web development project.

User-Generated 106

User-Generated Promotion Management Customer 106

Martech

FEBRUARY 9, 2022

Accessibility. Marketers are also taking steps to make their video content as accessible as possible. Wistia measures this according to a seven-point checklist known as Web Content Accessibility Guidelines (WCAG). Read next: The cost of ignoring website accessibility.

Marketing 105

Marketing Marketers Digital Marketing Customer 105

Marketing Insider Group

JANUARY 18, 2021

So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites?

Law 104

Law Place SEO Branding 104

Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Law firms may be preying on sites with poor accessibility.

Law 114

Law SEO Place Education 114

Search Engine Land

APRIL 20, 2023

From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. Passing Core Web Vitals is all about reducing page size and optimizing the delivery of on-page elements.

SEO 112

SEO User-Generated Real Estate Analytics 112

Search Engine Land

NOVEMBER 20, 2023

They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. For LinkedIn, exclusive access to this talent pool is a goldmine, and this is exactly what Google E-E-A-T is looking for in your content. And Google has stricter guidelines about YMYL topics.

SEO 129

SEO User-Generated Affiliate Marketing Finance 129

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

SEO 98

SEO Analytics Search Marketers Product 98

Sachs Marketing Group

DECEMBER 11, 2023

This common challenge often stems from a need to understand what engages and converts visitors and how web design can help. A landing page is a standalone web page, distinct from your main website, designed for a specific purpose. What is a Landing Page?

Transform 96

Transform Health Digital Marketing Copywriting 96

Buffer Marketing

JANUARY 29, 2024

Report-and-review feedback loop On Bluesky, any user can report content or other accounts that violate the platform’s guidelines through its report-and-review system. "Likes" tab The 'Likes' tab allows users to view posts they have liked, facilitating easier access to favored content.

Management 97

Management Customer Promotion Social Media Marketing 97

Hootsuite

NOVEMBER 1, 2021

Your location only appears on your profile page on the app, not the web version of Instagram. But once it’s attached to your account, it’s a ranking signal to the Instagram search engine regardless of whether your audience is using the app or the web. Alt text on Instagram is just like alt text on the web. Source: @ckjnewberry.

SEO 145

SEO User-Generated Analytics Place 145

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

User-Generated 130

User-Generated Copywriting Marketing Automation Platform eBook 130

Neil Patel

SEPTEMBER 24, 2021

If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. This article details ten SEO best practices that can improve your Wix website rankings. Wix is a web development platform with many advantages. Before getting into that, though, let’s describe the pros and cons.

SEO 137

SEO User-Generated Analytics Management 137

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Air Carrier Access Act.

Law 114

Law Shoppers User-Generated Transform 114

Rock Content

APRIL 20, 2023

Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” Google is now quite clear that AI content is not against its guidelines. In fact, Google’s AI content guidelines now state that it is “Rewarding high-quality content, however it is produced.”

SEO 86

SEO Whitepaper User-Generated eBook 86

Rock Content

OCTOBER 13, 2023

And if this news took you by surprise(and you don’t sign the The Beat ), your website traffic is probably already suffering. This means that Google has made a new significant overhaul to its algorithm classification of search results, to improve the quality of information available on the web.

SEO 92

SEO Communications Digital Marketing Content Marketing 92

Search Engine Land

AUGUST 23, 2023

Google’s recently released guidelines for creating helpful content outline the vital criteria marketers need to be aware of in a search world that’s constantly evolving and driven by AI. When we prioritize Google as a channel, we should also ensure message and image consistency from GBP to paid ads, website, emails, and PR campaigns.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

Moz

MAY 20, 2021

In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!

SEO 60

SEO 60