Hubspot Marketing

JULY 12, 2024

Make a list of must-haves based on community goals. And what should be on that list? 1 on that list should be user experience. . #1 1 on that list should be user experience. More than any other type of software, it’s important not to get distracted by bells and whistles. 1 on that list should be data analytics.

Management

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. From assumptions to insights First, they discovered who their customers really were, frustrated professionals struggling to share files and juggling email attachments and USB drives to do it. But its all a lie.

Marketing Strategy

Backlinko

JULY 15, 2025

Let’s start with the most important element: your customers. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. One week, you write blog posts.

Customer

Martech

NOVEMBER 26, 2024

It should be at the top of your list. Many tools offer this feature, but it’s important to set up email alerts to notify you if the file blocks search engines. What tools to use While I’m prone to building custom Python tools for tasks, why reinvent the wheel here? That’s all fine, but how helpful is it?

SEO

Martech

MAY 1, 2025

It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure. Email: Business email address Sign me up! The path to building real value starts with asking sharper questions: Who is the person (or team) that actively feels the pain your product solves? Processing.

Product

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. How big is the spam problem?

Price

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. Why Is Local Search Marketing Important?

Search Marketers

SmartBrief - Marketing

NOVEMBER 13, 2024

Here’s where B2B link building comes in. Building links and mentions of your business on the web helps attract traffic from search engines and the sites that link to you. In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business. Relationship building.

SEO

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. While brand building is important, startups need customers — now. Here’s what I found. Great question!

Direct Mail

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Build a customer profile. Newsletters are having a moment.

Education

Buffer Marketing

SEPTEMBER 30, 2024

” The audio, combined with her caption (“the fall trend everyone is talking about”), builds intrigue and makes you want to tune in to find out what fall trend she’s referencing. (If That’s important: your content must support your hook. I also use these strategies on my own social media accounts.

Copywriting

AWeber

JUNE 3, 2025

The answer lies in building a strong opt-in email list. If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place. What Is an Opt-In Email List? Why Is an Opt-In Email List So Important?

Law

Buffer Marketing

JULY 25, 2024

A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience.

Analytics

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. But why mess with success? Superstitious?

Copywriting

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Hubspot Marketing

JANUARY 16, 2025

Why is content scoring important? Why is content scoring important? But then, why does so much data fall through the cracks? Its important for you to find a system that works, and you'll wait for it actually use it (happily, I hope). Let's get scoring! Table of Contents What is content scoring?

Analytics

Hubspot Marketing

SEPTEMBER 11, 2024

Table of Contents Why use AI recruiting tools? How to Choose the Right AI Recruiting Software Best AI Recruiting Tools Why use AI recruiting tools? For recruiters and HR professionals , AI recruiting software can relieve a long list of the tasks that make up their to-do list. But AI can’t do everything.

Price

Backlinko

JULY 22, 2024

I recommend finding a YouTube tutorial to help you build your WordPress site.” Regardless of the platform you choose, follow these key steps when building a new website: Get a Domain Name Your domain name is your website’s address on the internet. Including Elementor, which helps you easily design your website with templates.

SEO

Search Engine Land

SEPTEMBER 11, 2024

Correctly identifying core impactful issues is a skill that requires a mental model of what types of changes create the largest impact and why. Changes that impact specific keywords: Highly valuable if targeting important, high-traffic keywords. Correcting overall site quality issues: Important, but be careful not to go overboard.

SEO

Martech

JANUARY 31, 2025

There has never been a time when data literacy was more important. No matter what job you have, you could do it better by using data, so improving data literacy should be a goal on everyones list for 2025. Why is data literacy important for marketers? Why is data literacy important for marketers?

Marketing

Orbit Media Studios

JANUARY 8, 2025

By Andy Crestodina Whats the most important job of any webpage? Whats the second most important job of any webpage? Heres the list of the 14 credibility builders that appear on webpages. Why make the most visually prominent test generic and vague? Letting the visitor know what you do. The first part is easy.

Copywriting

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. The cornerstone of that solution is email marketing. We could see that email marketing was our saving grace.

CMO

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. To build that trust, you have to start with the basics.

Customer

Martech

DECEMBER 16, 2024

A linkless link can be as important as a traditional link for building credibility, provided that an AI system can properly disambiguate the entity.” These include large language models, knowledge graphs, and conversational search engines. Google needs an anchor to determine whether a piece of content is trustworthy and valuable.

Transform

Orbit Media Studios

FEBRUARY 4, 2025

Thats why very few marketers know their top converting articles. They grow your list. Anyway, GA4 explorations are an important skill for any digital marketer. That may push it to the top of the list, even though it’s not a workhorse post. Its one of the most popular reports in Analytics. But which ones are they?

Analytics

Orbit Media Studios

DECEMBER 17, 2024

Scan through, copy your favs into your own docs, or build these into your marketing processes! Build me a persona of a [job title] at [industry/company size/geography] with [roles/skills/responsibility]. Content marketing has always been a contest of generosity. What are the emotional triggers for our prospects?

Thought Leadership

Orbit Media Studios

JUNE 24, 2025

But we spend so little time on email list growth. The success of any email program depends on the quality and size of our email list. And list growth depends on the success rate of our email signup call to action. But have you looked at your email signups CTAs lately? Could those work harder?

Law

Martech

JULY 24, 2025

That means the usual SEO playbook isn’t enough to get your content discovered, let alone build a subscriber base or move people through your funnel. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy. What gets watched.

SEO

Hubspot Marketing

JANUARY 20, 2025

Ive faced plenty of problems when building content teams. Content falls flat, email campaigns flop, or new hires dont work out. But, if you dont understand why that hire didnt work out if you fail to understand the real problem youre bound to repeat it. What is the 5 whys approach for a root cause analysis?

Management

Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. but don’t overload your subscribers.

Email Marketing

Backlinko

MARCH 3, 2025

Visitors might come from social media, email newsletters, or by typing your URL directly. It’s about building assets that continue delivering value long after you create them. It’s about building assets that continue delivering value long after you create them. What Is Organic Traffic? Pretty impressive, right?

SEO

Martech

JANUARY 23, 2025

Building data literacy across teams Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it? Why is this audience segment suddenly buying five times more toothpaste than the average customer? Spoiler alert: They very well might not. Whats the ROI of this campaign?

Promotion

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” That’s why I delegate. That’s how a successful email team works, too. Even an email team of one! (If Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company.

Email Marketing

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. See the end of this column for a list of resources.) Why should we appeal to cognitive biases in email copy and design?

Transform

Hubspot Marketing

DECEMBER 3, 2024

The way we build a business for long-term success is by caring about how we spend our time. When I became a parent and my time basically evaporated, this became even more important to me. To start building an effective, 1-hour-per-week Pinterest strategy, you must start with creating click-worthy pins.

Product

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that? It’s a relationship builder.

B2C