Trending Articles

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ChatGPT Now Has a Memory: What Does that Mean for You?

Jeff Bullas

A few weeks ago, I noticed something strange while chatting with ChatGPT. It was finishing my sentences, quoting my past musings and dropping references to the products I was testing. Like a clingy ex who had access to my Evernote. At first, I thought: “Wow, this thing gets me.” Then I thought: “Wait… this thing “really” gets me?” Turns out, ChatGPT had quietly rolled out a memory feature on April 10, 2025.

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Build Lead Nurturing Sequences with Email Marketing Automation

Aspiration Marketing

Are your marketing efforts yielding a trickle when they should be a torrent? Picture a sales funnel brimming with potential, yet leads are vanishing before conversion. It's a common frustration: valuable prospects slipping through the cracks due to inadequate nurturing. But what if you could transform this leakage into a steady stream of qualified, eager buyers?

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Leveraging LinkedIn and Paid Advertising for Targeted Lead Generation

Aspiration Marketing

Are you targeting the right audience or just an audience? The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. These tools enable you to target your ideal audience with accuracy, transforming potential challenges into growth opportunities.

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The Essential Summer Reading List for B2B Marketers and Professionals

Trade Press Services Newsletter

The summer season has a way of nudging us to hit refresh on calendars, goals, and even mindsets. For some, its a busy season packed with travel and family activities. For others, its a slower pace that makes space for personal and professional reflection. Either way, its the perfect time to invest in personal development. Summer Reading Standouts Summer reading isnt just for overachieving students.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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3 Different Versions of Marketing Ops Team Scope & Remit

The Marketing Operations Leader

In this edition: 3 Different Versions of Marketing Ops Team Scope & Remit Hot Take on Marketing Ops Versus Revops Versus Gtm Ops POLL: Where Should the Martech Team Sit in an Organization? Exclusive For Paid Subscribers : How to Launch New Features and Processes in Enterprise Marketing Operations June is the gut check. Is your plan still aligned to the business?

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Business Development ROI: How to Measure and Maximize Your Returns

Aspiration Marketing

You're generating leads, closing deals, and expanding your network. But are you genuinely seeing a positive return on your business development efforts? It's a question every business leader should be asking. Too often, we see companies relying on assumptions rather than concrete data. To effectively drive revenue generation, we need to move beyond mere activity and focus on measurable results.

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Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Hubspot Marketing

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers.

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7 Go-To Reports and Trackers of the VP of Martech and GTM Tech

The Marketing Operations Leader

In this edition: 7 Go-To Reports and Trackers of the VP of Martech and GTM Tech 5 Things Martech and GTM Leaders Wish You Knew POLL: What’s Missing From Most Sales and Marketing Dashboards? Exclusive For Paid Subscribers : Key Learnings From 10 Enterprise Marketing Operations Leaders Upcoming Panel: Leading Marketing Ops Through Chaos 🗓️ Wednesday, June 11 | 9–10am PT I’m moderating a candid conversation with marketing ops pros from Nvidia, Meta, Google, and Miro

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Google Marketing Live 2025: Here’s Everything That Was Announced via @sejournal, @brookeosmundson

Search Engine Journal

With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.

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B2B SEO vs. LMO: What's the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

The Drum

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the future. From AI-enhanced creativity to radically authentic purpose-driven storytelling, the winning work reveals how brands are evolving in real time to meet shifting audience expectations and complex cultural terrain. Below, we spotlight the 10 defining marketing trends for EMEA in 2025, each brought vividly to life by a Gold-winning campaign. 1.

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Email Drip Campaign Best Practices: How to Build Lasting Relationships

AWeber

You’ve carefully crafted the perfect lead magnet, and watched as new subscribers roll in… but after that initial welcome email, things get strangely quiet. This is where so many promising leads drop off your radar. The answer? A well-planned email drip campaign — a proven way to build trust, nurture interest, and automate your marketing--without burning yourself out.

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These AI workflows can 10X your marketing productivity [+ video]

Hubspot Marketing

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If youre looking for workflows that make your work life easier, youve come to the right blog. But before we get into their experiences, let's dive into the benefits of AI workflow automation.

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Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl via @sejournal, @martinibuster

Search Engine Journal

Google responds to a publisher's concern about crawl budget and rankings due to Googlebot's requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl appeared first on Search Engine Journal.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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From refugee to B2B rethinker: how Kyall Mai is retooling marketing with AI, empathy and a bit of nerve

The Drum

Kyall Mai didn’t set out to become a poster boy for B2B marketing’s future. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s landed. His approach? Less about shiny tech for the sake of it, and more about building marketing around empathy, AI and actual usefulness. All in a category - banking for law firms - hardly known for emotional resonance or creativity.

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8 Tools That Make Marketing Teams Actually Work Smarter

Aspiration Marketing

Marketing teams today are juggling more than ever. They're overseeing an expanding range of channels, rolling out large-scale campaigns, and capitalizing on more opportunities to make a real difference. Sound familiar? If you're doing this, you don't have to do it alone. With the right tools, you can build smarter ways to work from the ground up.

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Pride Month marketing: how brands are approaching it in 2025

illumin

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.

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The Weekly World News version of the future

Seth's Blog

What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google Shows Why Rankings Collapsed After Domain Migration via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared first on Search Engine Journal.

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4 reasons retail media is the new creative playground

The Drum

Walmart Connect’s Khurrum Malik shares why he thinks the burgeoning sector of retail media affords brands a more creative sandbox than they may first think. For years, retail media has been seen as the final stop on the customer journey – a place to close the sale, not spark imagination. Today, CMOs and their agency partners are increasingly recognizing retail media’s potential to win carts and minds across the funnel, such as Kellanova’s experimentation.

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The Ultimate Business Development Checklist: 7 Steps to Success

Aspiration Marketing

It's common to feel overwhelmed by the constant demands of business development. Opportunities come and go, and staying ahead can feel impossible. Many professionals find themselves reacting to situations rather than driving growth. The problem is in shifting from simply managing the present to building a sustainable future. So, how do you implement a process that ensures consistent progress and long-term success?

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HubSpot announces deep research connector to ChatGPT

Martech

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Ecosystems come and go

Seth's Blog

Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-checked reference books that might save a trip to the library. When there are plenty of bookstores and no internet, the almanac is an important resource and a useful business model.

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Google AI Mode Introduces Data Visualization For Finance Queries via @sejournal, @MattGSouthern

Search Engine Journal

Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.

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AI, agency shake-ups and the fight for relevance: what India’s ad CEOs are watching

The Drum

At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground. Goafest, the largest annual gathering of marketing professionals in India, recently concluded its latest edition in Goa, the country’s beach capital.

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Google Discover Testing Generative AI Summaries

Search Engine Roundtable

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Why high-consideration industries need AI optimization

Martech

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. Whether it’s Google’s AI Overviews or AI Mode, Perplexity, models like ChatGPT o3 and o4-mini or one of a dozen other options, AI’s popularity significantly impacts how consumers seek solutions.

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Post Performance Report: Bold brands delivering social ROI

Sprout Social

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.

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3 Examples Of Product-Led SEO via @sejournal, @Kevin_Indig

Search Engine Journal

Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search Engine Journal.

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