Aspiration Marketing

JUNE 5, 2025

Are you targeting the right audience or just an audience? The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. These tools enable you to target your ideal audience with accuracy, transforming potential challenges into growth opportunities.

Advertising 165

Advertising Advertisers Transform 165

Trade Press Services Newsletter

JUNE 5, 2025

The summer season has a way of nudging us to hit refresh on calendars, goals, and even mindsets. For some, its a busy season packed with travel and family activities. For others, its a slower pace that makes space for personal and professional reflection. Either way, its the perfect time to invest in personal development. Summer Reading Standouts Summer reading isnt just for overachieving students.

Transform 130

Transform Marketers Marketing Education 130

The Marketing Operations Leader

JUNE 4, 2025

In this edition: 7 Go-To Reports and Trackers of the VP of Martech and GTM Tech 5 Things Martech and GTM Leaders Wish You Knew POLL: What’s Missing From Most Sales and Marketing Dashboards? Exclusive For Paid Subscribers : Key Learnings From 10 Enterprise Marketing Operations Leaders Upcoming Panel: Leading Marketing Ops Through Chaos 🗓️ Wednesday, June 11 | 9–10am PT I’m moderating a candid conversation with marketing ops pros from Nvidia, Meta, Google, and Miro

Marketing Automation Platform 130

Marketing Automation Platform Analytics Communications Email Marketing 130

The Drum

JUNE 4, 2025

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the future. From AI-enhanced creativity to radically authentic purpose-driven storytelling, the winning work reveals how brands are evolving in real time to meet shifting audience expectations and complex cultural terrain. Below, we spotlight the 10 defining marketing trends for EMEA in 2025, each brought vividly to life by a Gold-winning campaign. 1.

Market Trends 96

Market Trends Marketers Marketing Branding 96

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Hubspot Marketing

JUNE 6, 2025

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers.

Content Marketing 90

Content Marketing User-Generated Finance Marketers 90

AWeber

JUNE 3, 2025

You've worked hard to create a product or service people love. But how do you make sure your audience actually hears from youwithout ending up in the spam folder or annoying potential customers? The answer lies in building a strong opt-in email list. If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place.

Law 85

Law eBook Place Email Marketing 85

Search Engine Journal

JUNE 5, 2025

With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.

Marketers 84

Marketers Marketing 84

The Drum

JUNE 6, 2025

At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground. Goafest, the largest annual gathering of marketing professionals in India, recently concluded its latest edition in Goa, the country’s beach capital.

Advertising 95

Advertising Advertisers Marketers Marketing 95

Hubspot Marketing

JUNE 4, 2025

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If youre looking for workflows that make your work life easier, youve come to the right blog. But before we get into their experiences, let's dive into the benefits of AI workflow automation.

Product 85

Product eBook Marketers Marketing 85

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Aspiration Marketing

JUNE 10, 2025

Are your marketing efforts yielding a trickle when they should be a torrent? Picture a sales funnel brimming with potential, yet leads are vanishing before conversion. It's a common frustration: valuable prospects slipping through the cracks due to inadequate nurturing. But what if you could transform this leakage into a steady stream of qualified, eager buyers?

Email Marketing 130

Email Marketing Transform Marketers Marketing 130

AWeber

JUNE 6, 2025

You’ve carefully crafted the perfect lead magnet, and watched as new subscribers roll in… but after that initial welcome email, things get strangely quiet. This is where so many promising leads drop off your radar. The answer? A well-planned email drip campaign — a proven way to build trust, nurture interest, and automate your marketing--without burning yourself out.

Education 83

Education Retail Customer Journey Price 83

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.

Gen Z 82

Gen Z Branding Millennials Advertising 82

The Drum

JUNE 4, 2025

We catch up with the chief digital officer at the ANA Masters of B2B Marketing conference in Naples, Florida. Lou Cohen doesn’t just teach marketing – he’s trying to rewire it. As chief digital officer for EY Americas and a professor at NYU, Yeshiva University and Baruch College, Cohen sits at the crossroads of theory and practice. And at the ANA Masters of B2B Marketing conference, he was wearing both hats.

Advertising 91

Advertising Advertisers Marketers Marketing 91

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Seth's Blog

JUNE 5, 2025

What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet.

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Aspiration Marketing

JUNE 9, 2025

Marketing teams today are juggling more than ever. They're overseeing an expanding range of channels, rolling out large-scale campaigns, and capitalizing on more opportunities to make a real difference. Sound familiar? If you're doing this, you don't have to do it alone. With the right tools, you can build smarter ways to work from the ground up.

Marketers 130

Marketers Marketing Marketing Strategy 130

Search Engine Journal

JUNE 5, 2025

Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.

Finance 86

Finance SEO Marketing Strategy Content Marketing 86

Search Engine Roundtable

JUNE 4, 2025

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

The Drum

JUNE 4, 2025

We catch up with AI video firm Waymark’s CEO at this year’s ANA Masters of B2B Marketing conference in Naples, Florida. At the ANA Masters of B2B Marketing, marketers witnessed what might be one of the fastest turnarounds in advertising history: a live AI-powered campaign sprint, going from brief to broadcast-ready ad in just 72 hours. Two business giants – EY and Plante Moran – volunteered as guinea pigs.

Product 95

Product Advertising Advertisers Branding 95

Martech

JUNE 4, 2025

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture

CRM 75

CRM User-Generated Management Customer 75

Seth's Blog

JUNE 10, 2025

Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The lesson is simple: We can market to ourselves the same way others market to us. Put the good habits in a place where they’re easy to find and engage with.

Retail 83

Retail Place Marketers Marketing 83

Search Engine Journal

JUNE 3, 2025

In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How Can I Improve The Visibility Of My Category Pages? appeared first on Search Engine Journal.

SEO 75

SEO eCommerce 75

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Animalz blog

JUNE 10, 2025

“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an award-winning, enterprise-scale engine. Her story proves that with the right systems, even the largest teams can create content that truly matters. Rhonda Hughes challenges the old idea that enterprise content teams are just order-takers.

Whitepaper 62

Whitepaper Education Communications Branding 62

The Drum

JUNE 4, 2025

The turbo-charged sprint with seven partners, from synthetic research pioneers to AI video makers and programmatic planners, developed full campaigns for B2B giants EY and Plante Moran. AI was the word on everyone’s lips at this year’s ANA Masters of B2B Marketing Conference – and not just in the keynotes. For the first time, the ANA staged a live challenge: two full campaigns, for two B2B giants, developed in just 72 hours using a dream team of AI-first collaborators.

Marketers 82

Marketers Marketing 82

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

Gen Z 62

Gen Z CRM Communications Education 62

Search Engine Roundtable

JUNE 5, 2025

Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.

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77

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketers

Search Engine Journal

JUNE 4, 2025

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.

Marketers 68

Marketers Marketing 68

verse.ai

JUNE 3, 2025

Why High-Scoring Leads Still Get Lost (and How to Stop It) Lead scoring is one of the smartest ways for sales and marketing teams to prioritize the right leads and focus their efforts. However, in practice, there is often a gap between marketing and sales teams that widens after lead scoring is implemented. Scoring leads alone isnt enough to drive revenuewhat happens after lead scoring matters even more.

B2C 59

B2C CRM Customer Acquisition Price 59

The Drum

JUNE 4, 2025

We caught up with Peter Weinberg, co-founder of Evidenza, at the ANA Masters of B2B Marketing conference in Naples, Florida , where his AI-powered market research company is reinventing how brands get customer insights with zero humans surveyed. Imagine a focus group that doesn’t get bored after 20 minutes, doesn’t need to be paid and never ticks the wrong box just to get to the end of a survey.

Market Research 82

Market Research Marketers Marketing Branding 82