Trending Articles

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Build Lead Nurturing Sequences with Email Marketing Automation

Aspiration Marketing

Are your marketing efforts yielding a trickle when they should be a torrent? Picture a sales funnel brimming with potential, yet leads are vanishing before conversion. It's a common frustration: valuable prospects slipping through the cracks due to inadequate nurturing. But what if you could transform this leakage into a steady stream of qualified, eager buyers?

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3 Different Versions of Marketing Ops Team Scope & Remit

The Marketing Operations Leader

In this edition: 3 Different Versions of Marketing Ops Team Scope & Remit Hot Take on Marketing Ops Versus Revops Versus Gtm Ops POLL: Where Should the Martech Team Sit in an Organization? Exclusive For Paid Subscribers : How to Launch New Features and Processes in Enterprise Marketing Operations June is the gut check. Is your plan still aligned to the business?

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Leveraging LinkedIn and Paid Advertising for Targeted Lead Generation

Aspiration Marketing

Are you targeting the right audience or just an audience? The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. These tools enable you to target your ideal audience with accuracy, transforming potential challenges into growth opportunities.

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The Essential Summer Reading List for B2B Marketers and Professionals

Trade Press Services Newsletter

The summer season has a way of nudging us to hit refresh on calendars, goals, and even mindsets. For some, its a busy season packed with travel and family activities. For others, its a slower pace that makes space for personal and professional reflection. Either way, its the perfect time to invest in personal development. Summer Reading Standouts Summer reading isnt just for overachieving students.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

The Drum

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the future. From AI-enhanced creativity to radically authentic purpose-driven storytelling, the winning work reveals how brands are evolving in real time to meet shifting audience expectations and complex cultural terrain. Below, we spotlight the 10 defining marketing trends for EMEA in 2025, each brought vividly to life by a Gold-winning campaign. 1.

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Business Development ROI: How to Measure and Maximize Your Returns

Aspiration Marketing

You're generating leads, closing deals, and expanding your network. But are you genuinely seeing a positive return on your business development efforts? It's a question every business leader should be asking. Too often, we see companies relying on assumptions rather than concrete data. To effectively drive revenue generation, we need to move beyond mere activity and focus on measurable results.

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Google Marketing Live 2025: Here’s Everything That Was Announced via @sejournal, @brookeosmundson

Search Engine Journal

With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.

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7 Go-To Reports and Trackers of the VP of Martech and GTM Tech

The Marketing Operations Leader

In this edition: 7 Go-To Reports and Trackers of the VP of Martech and GTM Tech 5 Things Martech and GTM Leaders Wish You Knew POLL: What’s Missing From Most Sales and Marketing Dashboards? Exclusive For Paid Subscribers : Key Learnings From 10 Enterprise Marketing Operations Leaders Upcoming Panel: Leading Marketing Ops Through Chaos 🗓️ Wednesday, June 11 | 9–10am PT I’m moderating a candid conversation with marketing ops pros from Nvidia, Meta, Google, and Miro

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AI, agency shake-ups and the fight for relevance: what India’s ad CEOs are watching

The Drum

At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground. Goafest, the largest annual gathering of marketing professionals in India, recently concluded its latest edition in Goa, the country’s beach capital.

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B2B SEO vs. LMO: What's the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Email Drip Campaign Best Practices: How to Build Lasting Relationships

AWeber

You’ve carefully crafted the perfect lead magnet, and watched as new subscribers roll in… but after that initial welcome email, things get strangely quiet. This is where so many promising leads drop off your radar. The answer? A well-planned email drip campaign — a proven way to build trust, nurture interest, and automate your marketing--without burning yourself out.

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These AI workflows can 10X your marketing productivity [+ video]

Hubspot Marketing

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If youre looking for workflows that make your work life easier, youve come to the right blog. But before we get into their experiences, let's dive into the benefits of AI workflow automation.

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Pride Month marketing: how brands are approaching it in 2025

illumin

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.

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‘We’re here to learn’: EY’s Lou Cohen on AI, advertising and the compliance catch

The Drum

We catch up with the chief digital officer at the ANA Masters of B2B Marketing conference in Naples, Florida. Lou Cohen doesn’t just teach marketing – he’s trying to rewire it. As chief digital officer for EY Americas and a professor at NYU, Yeshiva University and Baruch College, Cohen sits at the crossroads of theory and practice. And at the ANA Masters of B2B Marketing conference, he was wearing both hats.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The Weekly World News version of the future

Seth's Blog

What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet.

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8 Tools That Make Marketing Teams Actually Work Smarter

Aspiration Marketing

Marketing teams today are juggling more than ever. They're overseeing an expanding range of channels, rolling out large-scale campaigns, and capitalizing on more opportunities to make a real difference. Sound familiar? If you're doing this, you don't have to do it alone. With the right tools, you can build smarter ways to work from the ground up.

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Google AI Mode Introduces Data Visualization For Finance Queries via @sejournal, @MattGSouthern

Search Engine Journal

Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.

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Google Discover Testing Generative AI Summaries

Search Engine Roundtable

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Waymark’s Alex Persky-Stern on the future of creative production

The Drum

We catch up with AI video firm Waymark’s CEO at this year’s ANA Masters of B2B Marketing conference in Naples, Florida. At the ANA Masters of B2B Marketing, marketers witnessed what might be one of the fastest turnarounds in advertising history: a live AI-powered campaign sprint, going from brief to broadcast-ready ad in just 72 hours. Two business giants – EY and Plante Moran – volunteered as guinea pigs.

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Squeaky wheels

Seth's Blog

One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.

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HubSpot announces deep research connector to ChatGPT

Martech

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture

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An In-Depth Guide To Apple Search Ads via @sejournal, @brookeosmundson

Search Engine Journal

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google Ads API Version 20 Now Available

Search Engine Roundtable

Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.

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Lab-grown marketing: inside the ANA’s 72-hour B2B AI Ad-athon

The Drum

The turbo-charged sprint with seven partners, from synthetic research pioneers to AI video makers and programmatic planners, developed full campaigns for B2B giants EY and Plante Moran. AI was the word on everyone’s lips at this year’s ANA Masters of B2B Marketing Conference – and not just in the keynotes. For the first time, the ANA staged a live challenge: two full campaigns, for two B2B giants, developed in just 72 hours using a dream team of AI-first collaborators.

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Ecosystems come and go

Seth's Blog

Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-checked reference books that might save a trip to the library. When there are plenty of bookstores and no internet, the almanac is an important resource and a useful business model.

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Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Martech

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search via @sejournal, @martinibuster

Search Engine Journal

A respected SEO expert calls out marketers who overstate the complexity of Google's AI search The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search Engine Journal.

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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

Sprout Social

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. The good news is, youre not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

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Lab-grown marketing? It’s already here and it’s synthetic, scalable and very real

The Drum

We caught up with Peter Weinberg, co-founder of Evidenza, at the ANA Masters of B2B Marketing conference in Naples, Florida , where his AI-powered market research company is reinventing how brands get customer insights with zero humans surveyed. Imagine a focus group that doesn’t get bored after 20 minutes, doesn’t need to be paid and never ticks the wrong box just to get to the end of a survey.