The Marketing Operations Leader

AUGUST 6, 2025

In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? Exclusive For Paid Subscribers : The Real Measure of Seniority: Autonomy, Ambiguity, and Effectiveness Reach Thousands of Marketing Ops and Revenue Ops Professionals by sponsoring the Marketing Operations Leader Newsletter.

CMO

Buffer Marketing

AUGUST 5, 2025

As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Just when you think you’ve found the perfect format, it’s already peaked, everyone’s moved on to something new… and you’ve lost a flip-flop.

Fashion

AWeber

AUGUST 1, 2025

Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action —whether that's clicking a link, making a purchase, or engaging with content.

Product

Martech

AUGUST 1, 2025

Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard to grasp. It’s vague — a bit like beauty. We may not define it precisely, but we recognize it when we encounter it. We’re certain the sun will rise tomorrow, but we’re far less sure the sky will be blue.

Marketing

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

The Drum

AUGUST 6, 2025

AI is changing everything, but how? Marry Terry-Lush of Hey Honey spoke with three leading marketing minds to gauge the changes underway. AI is everywhere, and as it changes the game, winners and losers will inevitably emerge. To get a sense of how things are shaking out for the marketing industry, I chatted with three leading creative thinkers. Lars Bastholm, former chief creative officer of Ogilvy, Yates Buckley, co-founder of creative studio Unit9, and William Reed, executive creative directo

Marketing

Marketing Insider Group

AUGUST 1, 2025

A great website is just one part of building an online presence. Reaching the right audience also depends on having a smart and focused approach. That’s where the support of professional digital marketing agencies can make all the difference. Let’s explore how the right partnership can fuel real results. Every business has unique goals, but reaching those goals requires more than guesswork.

Retail

Vertical Response

AUGUST 3, 2025

The art of storytelling in email marketing is a powerful tool to capture your audience’s attention and foster emotional connections. This article will guide you through how to utilize the art of storytelling in email marketing to transform your email campaigns from mundane promotions into engaging narratives that build customer loyalty and drive engagement.

Email Marketing

Martech

AUGUST 1, 2025

In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied. Yet somehow, the real customer experience gets overlooked or misrepresented. That’s where a customer immersion program changes everything. It’s not another survey. It’s not a persona profile.

Customer

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Well, here we are and here it is. It’s time to adapt. It’s an important, interesting and difficult question. But a few clear strategies have emerged. Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI.

PR

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

MarketingOps

AUGUST 6, 2025

If you still think B2B buyers move neatly from awareness to purchase, think again! In a recent OpsCast episode, Mike Rizzo sat down with Martin Pietrzak, CEO of Pinch Marketing, to talk about something many MOps teams feel but don’t always articulate: B2B Buyers rarely follow a straight path. They’re stuck in what Google once called the “messy middle” – a loop of researching, comparing, revisiting, and hesitating.

Marketing Strategy

Aspiration Marketing

AUGUST 5, 2025

Are your sales teams spending too much time on leads that aren't ready to convert? A significant portion of marketing-generated leads are often overlooked by sales only 27% of B2B marketing-generated leads are ever contacted. How much potential revenue are you leaving on the table? The traditional funnel can be leaky, but what if you could plug those leaks and ensure a smoother journey from prospect to customer?

Customer

Hubspot Marketing

AUGUST 5, 2025

I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes that wend their way through the fiber optics. But does that mean I should start addressing Masters in Marketing newsletters, “Heyyyy besties!”?

Gen Z

Martech

AUGUST 7, 2025

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence. The cautionary tale of Zillow’s iBuying collapse in 2021 is a case in point.

Non-Profit

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Trade Press Services Newsletter

AUGUST 7, 2025

Sponsored content is everywhere, from social media posts to podcasts to mainstream publications. Disclaimers like “Sponsored By,” “Paid Partnership,” and #ad are some indicators that content is paid for and not “ earned ” through traditional editorial channels. For marketers, sponsored content offers targeted and guaranteed exposure. For thought leaders, it’s a way to get published on prominent platforms.

Thought Leadership

Search Engine Journal

AUGUST 6, 2025

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.

Marketing

Sprout Social

AUGUST 4, 2025

TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for entertainment, or for creating content that appeals directly to consumers. Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics , it’s becoming just as popular for other demographics, making TikTok B2B marketing and sales just as relevant.

Gen Z

Backlinko

AUGUST 5, 2025

You know that feeling when you see a brand new competitor swooping in and snatching leads away from you? It can make you start questioning your whole approach. But instead of panicking, it’s far more useful to break down what they’re doing. That way, you can cherry-pick their best ideas. And spot the gaps they’ve missed. This post will show you exactly how to do that.

Food

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Martech

AUGUST 6, 2025

AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead of traditional search — but GA4 buries most of this traffic under “Organic Search” or “Referral.” That makes it impossible to see AI’s impact on discovery, engagement and conversion. Creating a dedicated AI channel exposes that value.

User-Generated

SmartBrief - Marketing

AUGUST 4, 2025

In today’s crowded streaming market, the key to success isn’t about appealing to everyone — it’s about forming deep connections with the right audience. That’s the key takeaway from my recent conversation with BritBox CMO Diana Pessin on the Thinking Out Loud podcast. What stood out most was that BritBox isn’t just growing, it’s growing smarter. Launched initially as a nostalgia hub for British TV lovers, BritBox has evolved into a multidimensional, premium brand with a clear sense of identity a

Branding

Search Engine Journal

AUGUST 7, 2025

In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers. The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.

Branding

Exposure Ninja

AUGUST 4, 2025

The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically. In the business owner’s words, the campaign “ had a fantastic impact on our business. ” The results: almost 4,000 leads in nine months , monthly organic conversio

Transform

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

The Drum

AUGUST 3, 2025

From Meta’s pivot to AI-ranked feeds to TikTok’s search ambitions and LinkedIn’s renewed push on relevance, our explainer breaks down the latest algorithm shifts with top tips on what it means for your social strategy. Another day, another social media algorithm update quietly reshaping how your content performs. For marketers, every platform’s feed is a moving target.

Marketing

Martech

AUGUST 5, 2025

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “ New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape ,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are now required for building trust with shoppers and driving sales.

Retail

Aspiration Marketing

AUGUST 7, 2025

Have you ever stopped to consider why you can scroll through an endless feed of brief videos and quick posts, utterly captivated, sometimes for hours? It's not just a habit; there's a fascinating science behind our collective obsession with short-form content. In a world inundated with information, brevity has become a superpower, and understanding its psychological underpinnings is no longer optional for anyone in modern marketing.

Social Media Marketing

Search Engine Journal

AUGUST 5, 2025

Learn why SEO is essential for long-term growth and how it compares to PPC spending in today's digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.

SEO

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Duct Tape Marketing

AUGUST 7, 2025

Why Branding Begins With Your Team Culture written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host of the Marketing Expedition Podcast. Rhea shares her expertise on how small businesses can intentionally connect their internal culture and external brand, why storytelling and authenticity matter more than ever

Branding

Sprout Social

AUGUST 6, 2025

TikTok for higher education in the UK has gained momentum as universities recognize the network’s influence among young people. With its fast-paced, engaging content and highly personalised experience, TikTok captures student attention in a way few other channels can. It entertains and informs, even as aspiring students explore options, engage with university content and decide where to study.

Education

Martech

AUGUST 4, 2025

In the fast-moving B2B environment, marketing and sales teams are pressured to hit short-term numbers. Focusing on immediate bookings can build a shaky foundation where revenue initially looks strong but doesn’t hold up because businesses target the wrong customers. “We’re closing deals that make the quarter but break the business next year,” said Dan Sperring, CEO of AlignICP, a vendor of optimized GTM solutions.

Customer