Unbounce

MAY 1, 2024

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. Updated on May 1, 2024. This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Unbounce

APRIL 19, 2024

Updated on April 16, 2024. Every business needs sales to survive. When it comes to your online marketing game, high conversion rates are key to making those sales. When it comes to your online marketing game, high conversion rates are key to making those sales. What is CRO and how can it improve your sales and marketing?

User-Generated 52

User-Generated Transform eBook Non-Profit 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. dollars by 2024. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Mobile advertising brings many benefits such as the potential market size of the format.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Hubspot Marketing

AUGUST 9, 2023

Table of Contents How to Choose a Great Presentation Topic in 5 Steps 120 Presentation Topic Ideas 5 Presentation Tips How to Choose a Great Presentation Topic in 5 Steps We’ve broken down the painstakingly long process of choosing a topic into five simple and easy steps. Cooking is easy. The puzzle is figuring out what to eat.

Neuromarketing 89

Neuromarketing Gen Z Energy Transform 89

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Content Marketing 105

Content Marketing Whitepaper Marketing Marketers 105

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 101

Food Marketing Marketers Millennials 101

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. Updated on March 6, 2024. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? But let’s take a step back for a second. No, seriously.

Transform 52

Transform Analytics Copywriting Marketing 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Hubspot Marketing

AUGUST 21, 2023

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. Developing a consistent brand starts with creating a brand style guide. The same brand colors are reflected across them.

Branding 98

Branding PR Law Energy 98

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. Even better, you can weave this social proof into your future marketing campaigns for added credibility.

Shoppers 105

Shoppers Retail Shipping Digital Marketing 105

Unbounce

FEBRUARY 15, 2024

with 10 stunning examples) By Kaleigh Moore and Danielle Torrie. Updated on February 15, 2024. 35 min read First impressions are everything, especially when it comes to conducting business online. / Landing page examples What is a splash page? The tiny details matter just as much as the big picture. The key word here is can.

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

Unbounce

JANUARY 16, 2024

Updated on January 11, 2024. More blog posts by Laura Kerridge Whether your course is a free lead magnet designed to introduce users to your brand or your main product, a landing page is an essential part of your marketing toolkit. / Landing page examples 14 online course landing page examples that get an A+ By Laura Kerridge.

Transform 52

Transform Education Price User-Generated 52

Duct Tape Marketing

JANUARY 17, 2024

The Zero Dollar Consultancy written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing.

Price 74

Price Transform Energy Management 74

Orbit Media Studios

JANUARY 3, 2024

Any mid-level marketer could make this a better page, simply by following a few of the B2B service page best practices : add examples, data points, objection handling, faces of the team, social proof, calls to action, etc. Here is a walkthrough of semantic SEO from my presentation at Content Jam 2023. See anything interesting?

SEO 128

SEO Copywriting CMO Analytics 128

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Updated on April 18, 2024. Of course, not all of those billions of people are prospective customers for your business. TABLE OF CONTENTS What is email marketing and why is it important?

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

AUGUST 14, 2023

At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy.

SEO 76

SEO User-Generated Gen Z Millennials 76

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hootsuite

APRIL 11, 2022

Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 Here’s everything you need to know about using retail chatbots to grow your business, have happier customers, and skyrocket your social commerce potential. billion USD. What is a retail bot?

Retail 97

Retail Customer eCommerce Shipping 97

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Data privacy issues have become a major obstacle for marketers. Data Privacy Issues. Data Privacy Issues.

Marketing 108

Marketing Marketers CRM Law 108

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us?

Market Trends 129

Market Trends Content Marketing Gen Z User-Generated 129

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Thanks marketers for tuning in.

PR 98

PR Marketing Marketers Non-Profit 98

SocialPilot

MARCH 4, 2024

Whether you’re a savvy marketer, a creative content maker, or just starting out, mastering these dimensions is key. Facebook Image Sizes The Facebook cover photo should be all about your business. Tips The ideal file size for faster loading should be less than 100 KB. And guess what? So, what’s the secret sauce?

Gen Z 104

Gen Z Transform Millennials Branding 104

Sprout Social

SEPTEMBER 25, 2023

A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. This level of efficiency has two advantages for your business.

Customer 111

Customer Transform CRM Shipping 111

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Google continues to be the gold standard that drives priorities for digital marketing. A certain algorithm update doesn’t seem like a big deal. It happens.

SEO 113

SEO Gen Z User-Generated Advertising 113

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API.

Advertising 52

Advertising Advertisers User-Generated Law 52

SocialPilot

DECEMBER 7, 2023

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Here’s the compilation of the 7 best social media podcasts of 2024 that you should tune in to.

Social Media Marketing 61

Social Media Marketing Entertainment Traditional Marketing PR 61

SocialPilot

APRIL 8, 2024

So, to go viral, understanding the pattern of audience attention span and mastering the art of TikTok video dimensions and sizes are crucial for optimum TikTok marketing. TikTok Video Size for 2024: Everything You Need to Know Knowing the TikTok video size is essential if you want to go viral or impact the platform.

User-Generated 94

User-Generated Video Marketing Analytics Social Media Marketing 94

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

User-Generated 80

User-Generated Marketing Marketers Gen Z 80

Backlinko

MARCH 30, 2024

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. But, how do you get in on this action to monetize your website and where do you start? But, how do you get in on this action to monetize your website and where do you start?

Affiliate Marketing 72

Affiliate Marketing Food User-Generated Marketing 72