Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

Telemarketing 103

Telemarketing Customer loyalty Marketers Marketing 103

Marketing Insider Group

DECEMBER 1, 2010

Opt-outs increased and our brand image suffered — all because we were spamming our customers. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! I like to put it this way: the only reason ANYONE will interact with your brand before they buy is content.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. David starts with this great point: The internet has upended how consumers engage with brands. Related Posts: What Is The Future Of The Social Media Role?

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 94

Telemarketing Inbound Marketing Customer loyalty Whitepaper 94

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Well get ready for the next wave of innovation in the mobile arena.

Telemarketing 94

Telemarketing Customer loyalty Inbound Marketing B2C 94

The CMO Survey

MARCH 28, 2023

That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 As a result of reduced spending, marketing organization size growth slowed to a 3.4 percent vs. 48.7

CMO 130

CMO Finance Marketers Marketing 130

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). The brand is back, baby! Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot!

Telemarketing 89

Telemarketing Customer loyalty Entertainment User-Generated 89

Adobe Experience Cloud Blog

JUNE 24, 2013

Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. It’s also the perfect alternative to “rented attention” since brands build “owned attention” when they publish their own content.

Fashion 135

Fashion Marketers Marketing Analytics 135

Marketing Insider Group

JULY 13, 2010

by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Share: Read more from Social Media B2B Marketing , Content Marketing , Social Media , Strategy 2 Comments Post a comment Carolyn Brock Jul 15 2010 Thanks for sharing Micheal. Looking forward to sharing some more insights with you and your team.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

JUNE 3, 2010

Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. From numbers 4-6, I would add: Create, Optimize, Promote.

Content Marketing 92

Content Marketing Telemarketing Inbound Marketing Customer loyalty 92

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. Today, I plan and implement all of the communications, website and social media initiatives for both companies, which involves B2B and B2C audiences. How has that gone?

B2C 103

B2C PR Real Estate Communications 103

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. Ramos also offers insight on how B2B social media differs from B2C social media. . He offers insight on how B2B social media efforts can help build brands, and how those efforts can be measured.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Marketing Insider Group

DECEMBER 14, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy.

Telemarketing 94

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 94

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. Social media starts with the very first introduction to your brand and extends to the lifetime of your customer relationship.

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Marketing Insider Group

JUNE 2, 2010

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Sounds easy right? That’s true, definitely. Thanks for your comments.

Content Marketing 92

Content Marketing Manufacturing Inbound Marketing Telemarketing 92

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads? All rights reserved.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

B2C 81

B2C Telemarketing Customer loyalty Education 81

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. When brands use the TrueView ad solution, they see their views of previous content increase by up to 500%. billion in ad revenues.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting. Trackbacks & Pingbacks This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. I may have to borrow that.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Not all these virtual influencers are B2C-focused. Picture this. This story is not unique.

Marketers 117

Marketers Marketing User-Generated B2C 117

Marketing Insider Group

JUNE 7, 2010

Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence. Michael Brenner Jun 9 2010 Thanks Paige. Glad to have discovered your blog.

Telemarketing 86

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 86

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? All rights reserved.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Share: Read more from Social Media B2B Marketing , Content Marketing , Email Marketing , Social Media 2 Comments Post a comment Marty Thomas Jul 9 2010 Another good way to give your response rates a boost is to use personal urls. All rights reserved.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. All rights reserved.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. All rights reserved.

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69

Marketing Insider Group

OCTOBER 5, 2010

Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Michael Brenner Aug 14 2010 Thanks Christopher, service level agreements are exactly what is needed between sales and marketing. Here is something I put together on the topic.

Telemarketing 94

Telemarketing Marketers Marketing Customer loyalty 94

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? All rights reserved.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Michael Brenner Aug 24 2010 Thanks Jessica, obviously still checking in.

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83