Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

The CMO Survey

MARCH 28, 2023

That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

SEPTEMBER 15, 2010

It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. The reason is context.

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 81

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 81

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

SEPTEMBER 9, 2010

It’s about how customers relate to one another in the context of brands and how those brands, companies, products and people relate to customers … It’s an experiential, holistic concept that we have deconstructed and reconstructed to map to brand value.&# They want a product that exemplifies a need.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 80

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. You can’t “sell&# someone unless they are in the market to buy a product or service like yours. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

Telemarketing 94

Telemarketing Marketing Marketers Customer loyalty 94

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Adobe Experience Cloud Blog

JUNE 24, 2013

Ideally, this content is not about the company or its products and services; it educates or entertains. Pinterest launched in March 2010, and Instagram in October 2010. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. Free shipping! The explosion in mobile.

Fashion 134

Fashion Marketing Marketers Analytics 134

Marketing Insider Group

OCTOBER 5, 2010

I started in sales, then moved into product management with P&L responsibility. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Then ran marketing for 2 firms.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 89

Telemarketing Inbound Marketing Customer loyalty Whitepaper 89

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Not all these virtual influencers are B2C-focused. Picture this. This story is not unique.

Marketing 117

Marketing Marketers User-Generated B2C 117

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. And the truth is far from it.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Marketing Insider Group

OCTOBER 12, 2010

Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. That is so true!

Telemarketing 89

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 89

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb. And the truth is far from it.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome. All rights reserved.

Inbound Marketing 78

Inbound Marketing Telemarketing Customer loyalty Transform 78

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome. All rights reserved.

Inbound Marketing 78

Inbound Marketing Telemarketing Customer loyalty Transform 78

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Michael Brenner Aug 3 2010 John, Great video! So don’t wait.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. But times have changed. Leverage Instagram Shop for instant revenue.

Gen Z 133

Gen Z User-Generated Social Media Marketing Millennials 133

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied. Ask your partners.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. Conversations are being conducted about your products, your brand and competitors on various digital channels throughout the web. B2C websites may be able to focus content solely on product information. Another quarter of respondents had already implemented an integrated strategy.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 63

Energy Telemarketing Shipping B2C 63

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67

Marketing Insider Group

JUNE 23, 2011

Customer service department has video production services to create content to answer top customer questions. 2010 was the first year that home computing advanced faster than business computing. The future of work is through communities: rapid and agile collaboration drives productivity. “Be smart. Be respectful.

Food 94

Food PR B2C Customer loyalty 94

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Do they align with the problems that your product or service is designed to solve?

Video Marketing 112

Video Marketing Marketing Marketers Thought Leadership 112

Martech

MAY 1, 2024

We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen. It began selling automated digital assistants in 2010, still with a focus on the automotive industry.

Customer Journey 117

Customer Journey Marketing Automation Platform User-Generated CRM 117

Content Marketing Institute

JANUARY 29, 2019

In this article, I cover Jonathan’s tactics for creating content about products that are: Boring. ” If there’s a customer need for your product or service, then boredom is relative. If there’s a customer need for your product, then boredom is relative, says @jonkranz.? Associate your product with well-known events.

Manufacturing 109

Manufacturing Law B2C Content Marketing 109

Content Marketing Institute

JANUARY 18, 2019

Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. It has B2C niches like Facebook. Success on both sites depends on your ability to answer questions and supply the content users want.

Content Marketing 110

Content Marketing User-Generated Marketing Marketers 110

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133