Kevin Indig

APRIL 19, 2023

When I started in SEO around 2010, you could make anything rank. Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. Google’s PR campaign against link building has been incredibly effective.

PR 122

PR SEO User-Generated CMO 122

Adobe Experience Cloud Blog

MARCH 31, 2011

Internet users have dynamic activity patterns and today they spend more time on the web than ever. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages.

PR 109

PR Marketers Marketing Email Marketing 109

Hubspot Marketing

OCTOBER 28, 2019

Lead generation. I don’t think I’m the only one who held this association, so it’s no surprise that, in 2010, Old Spice launched a major rebranding campaign to give its products a more youthful, playful feel — and ultimately attract a younger audience. Bounce rate; average time on page. Top (and falling) content. Direct marketing.

Marketers 144

Marketers Marketing Key Performance Indicator Traditional Marketing 144

Neil Patel

NOVEMBER 4, 2020

Google included site speed as one of the 200 signals in its search ranking algorithm back in 2010. Being a more distracted medium, 40% of mobile users will abandon a page that takes longer than three seconds to load. It identifies elements that are leading to slow loading time and a poor mobile user experience.

SEO 145

SEO User-Generated PR Analytics 145

Marketing Insider Group

JUNE 23, 2011

All employees are empowered but 13 community managers and 26 super users support over 6 million customer interactions. 2010 was the first year that home computing advanced faster than business computing. John Wolf, Senior Director of Global PR, Marriott. 3,000 employees formally signed up as social media ambassadors.

Food 94

Food PR B2C Customer loyalty 94

Marketing Insider Group

NOVEMBER 16, 2019

Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.

Customer 111

Customer CMO Marketers Marketing 111

Moz

JANUARY 14, 2020

Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Outmarket your competition by generating more of your cheapest and best converting traffic, luvly brand traffic. More visitors to the site equals a higher conversion rate per user (0.49).

Retail 69

Retail Marketing Mix User-Generated PR 69

Search Engine Land

NOVEMBER 8, 2022

Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. This is what generates trust. To bring the best user experience to its customers through innovative hardware, software, and services.” “To Here are some fun examples that you will likely know.

Branding 90

Branding Non-Profit Real Estate Transform 90

Marketing Insider Group

OCTOBER 16, 2021

Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.

Customer 80

Customer CMO Customer Journey Non-Profit 80

Marketing Insider Group

JULY 28, 2015

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that is launched a successful speaking career that David is still cashing in on.

PR 108

PR Outbound Marketing Inbound Marketing CMO 108

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales.

PR 110

PR CMO Outbound Marketing Inbound Marketing 110

Neil Patel

JANUARY 21, 2020

In 2010, Google made 516 algorithm changes. Now banner ads generate an average click-through rate of 0.5%. In other words, people are still spending money because they are seeing an ROI or generating enough value in their eyes. The numbers are on the rise because companies are generating an ROI. It was ATT.

SEO 145

SEO User-Generated PR Education 145

Search Engine Land

NOVEMBER 17, 2022

The Arab Spring protests kicked off on December 17, 2010. Facebook, meanwhile, is a full-blown social networking site where users share updates, images and videos, join events and groups, and do a variety of other activities. For instance, Twitter is a platform designed to let people share short messages and media links with others.

Social Media Marketing 92

Social Media Marketing Marketers Marketing User-Generated 92

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81

Duct Tape Marketing

SEPTEMBER 6, 2017

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. He is an online marketing strategist, author of a whole bunch of books, including the sixth edition of The New Rules of Marketing and PR. Back to Podcast. Transcript. It’s fantastic.

PR 60

PR Branding Inbound Marketing Real Estate 60

Rock Content

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Backlinko

JULY 12, 2024

Ideally, you want them to appear in the most prominent SERP positions for relevant user queries. A slow-loading site or page can also make users leave and find an alternative. Examples include link building through digital PR or digital guest posting, which can improve your website’s authority. [

SEO 116

SEO Copywriting Health Education 116