2011 Branding Customer loyalty 
Adobe Experience Cloud Blog
JULY 29, 2011
The chart below shows how funds were allocated for 2011 among companies surveyed. This year less than 42% of firms cited brand recognition as a top objective, a significant drop from 54% last year. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.
Marketing Insider Group
NOVEMBER 18, 2010
So here is my list of B2B Marketing Insider predictions for 2011. The brand is back, baby! Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? Align to the customer, lose the old mindsets and there is light at the end of the tunnel.
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SMEI
JANUARY 24, 2023
Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it?
Marketing Insider Group
DECEMBER 21, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
MAY 17, 2010
In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
SEPTEMBER 9, 2010
Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.
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