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AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Our mobile app is now driving the majority of the referrals.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Our mobile app is now driving the majority of the referrals.

Gen Z 111
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Blame a few fuzzy data in a 2011 study. Use these statistics as your springboard into innovation.

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The History of Social Media Since 2003

Hubspot Marketing

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Click To Tweet. Click To Tweet. Click To Tweet.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Sales Force: CMO

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. According to a recent Deloitte survey , 46% of Gen Z and 45% of Millennials (those born between 1981 and 1996) “feel burned out due to the intensity/demands of their working environments.” The good news?

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8 Social Media Platforms That Weren't Founded in the U.S.

Hubspot Marketing

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. WeChat launched in 2011, before competitors like Kik and WhatsApp. Like many U.S.

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