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This day in search marketing history: January 24

Search Engine Land

Google’s $100 Million Gift To Outgoing CEO: Unusual 2011: The $100 million equity award given to Eric Schmidt was a larger version of equity awards given to other Google executives in the past. Google Places Now Takes User Photo Uploads 2011: The user-uploaded images would be visible on Google.com and Google Earth, in addition to Places/Maps.

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Cracking the RPM Code: A Look at Our Customers’ Growth

Adobe Experience Cloud Blog

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011.

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How to build a $10 million SEO agency by Page One Power

Martech

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 monthly revenue. Page One Power does link building and content. Its average client is $7,500/month. That means we need 111 clients to clear $833,000 monthly.

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4 advanced ways you’re not measuring SEO effectiveness – yet

Search Engine Land

If SEO engagement is growing a lot, and performance marketing is becoming more efficient, that’s a signal to dig into your traffic mix and close/sales mix to see exactly: Where leads are coming from. You don’t need to re-invent reporting for SEO, but compare apples to apples if parties are using performance data as a comparison.

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This day in search marketing history: January 22

Search Engine Land

2013: Since June 2011, Google’s top bar had a black background color with white/gray text overlaid. Google May Let You Blacklist Domains To Fight Spam 2011: Matt Cutts confirmed that Google had discussed giving searchers the ability to remove domains from its search results. Google To Replace Black Top Bar With Gray Colored Bar?

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Social media management services: 9 agencies your brand should check out

Sprout Social

Industries served: Consumer Goods & Services, Food & Beverage, Hospital, Health & Wellness, Marketing & Advertising, Professional Services, Travel & Hospitality. In their own words: The performance marketing partner for modern brands. Industries served: Marketing & Advertising.

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9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Ringba serves performance marketers, media buyers, digital agencies, enterprise brands and call centers in verticals such as insurance, financial services, healthcare, legal and home services. CallRail’s platform (via Callrail). Target customers. Target customers.