Search Engine Land

NOVEMBER 9, 2022

I’ve been fully remote since 2012 and before that, worked hybrid (mostly remotely) for five years. One of the biggest challenges is productivity. Being productive while working remotely has always been tricky. Not to worry – here are 10 things to eliminate from your life to be more productive at work. Distractions.

Product 98

Product Management Digital Marketing SEO 98

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. businesses.

Search Marketers 109

Search Marketers Marketing Marketers SEO 109

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? Searching For Old Versions of Web Sites?

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 9, 2023

19, 2012 and was updated Oct. How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. This was the third confirmed update to the algorithm, which launched Jan.

Search Marketers 84

Search Marketers Pharmaceutical Price Marketing 84

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Reality Check Time! Twitter Trends: Now Showing In Bing Results?

Search Marketers 84

Search Marketers Marketing Marketers Retail 84

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. More ‘shoppable ads’ coming to Google Images 2019: The sponsored images highlighted products that, when moused over, revealed brand, price and other details.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

CMO 102

CMO Management Thought Leadership CRM 102

Search Engine Land

JANUARY 11, 2023

Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 114

Search Marketers Health Law Marketing 114

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 16, 2023

The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers. 2012: Google’s Panda algorithm was mostly to blame for Demand Media’s $6.4 How To Search Google Buzz 2010: For a product from Google, searching Buzz was less than impressive.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. Although some will argue that GA4 falls short in many areas, I believe that many of these perceived flaws are, in fact, true improvements to the product. GA4 is the predominant tool for measuring website performance and user behavior.

Analytics 78

Analytics Key Performance Indicator User-Generated Customer 78

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. Don’t worry. Let’s roll! Yes, you heard that right!

Gen Z 86

Gen Z Analytics User-Generated Management 86

Search Engine Land

FEBRUARY 14, 2023

Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. Product card buttons pop up on desktop search 2019: Google Shopping product panel adds for “details”, “reviews” and “stores” options. Google was investigating the issue.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

FEBRUARY 27, 2023

Amazon extends Sponsored Products to AmazonFresh for CPG brands 2019: Consumer packaged goods brands could extend their campaigns to their products sold in the AmazonFresh delivery program. Bing Webmaster Tools API Now Available 2012: This feature allowed webmasters to easily use Bing WMT data in other locations. search results.

Search Marketers 94

Search Marketers Law SEO Health 94

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. by Eric Enge.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. This will depend on the product/service and how creative is executed.

Branding 119

Branding Finance Marketing Marketers 119

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. of searches were zero-click, compared to 77.2% on mobile devices.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 10, 2023

2012: A closer look at the changes, including how they turn Google+ into an essential social network for any search marketer. 2012: Based on an unscientific query survey, the impact seemed to be minor. 2012: Mobile [paid] search ad spend was up 269% YoY and impressions were up 317%. 2012: My Search Rankings Are Great!

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Luxury Brand Marketing Strategy How That Applies to Other Businesses In the Real World Luxury Brand Marketing Strategy Top luxury brands understand that customers seek more than a product. You’ll find this same pattern on their products even 160 years later.

Branding 129

Branding Fashion Gen Z B2C 129

Neil Patel

JANUARY 4, 2023

Is your business ready to migrate to Google Analytics 4? Google has announced it is sunsetting Universal Analytics in June 2023, so you don’t have long before you need to make the move. Google’s current analytics tool is called Universal Analytics. Look, I get it. What Is GA4 and Why Do You Need To Migrate?

Analytics 82

Analytics Law Shipping Customer 82

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. That’s why apps like Wanelo became very popular; their ease of use and accessibility made it simple for users to purchase products on the go or from the comfort of their homes. What Was Wanelo?

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Hootsuite

FEBRUARY 24, 2021

If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels. Here are 11 important skills for a social media manager to have. WhatsApp: 2009.

Health 141

Health Social Media Marketing Marketing Marketers 141

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Digital Marketer

NOVEMBER 28, 2022

According to an ongoing survey conducted by CareerExplorer , marketing managers rate their career happiness at 3.1 star rating for marketing management. Marketing Managers aren’t happy with their salary, even though they rate very high according to CareerExplorer’s survey. billion in 2012 to $30.6 Click Here.

Marketing 84

Marketing Marketers Management Health 84

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Panda Update Version #24; 1.2%

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Retirement of attribution models Google retired four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Let’s get to it! Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. First, it ranks videos by assigning them a score based on performance analytics data. view duration).

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hootsuite

FEBRUARY 10, 2020

After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month. Facebook Pages Manager. Hootsuite Analytics. Source: Crello Crello helps social media managers create beautiful images and animations to their brand’s accounts. Facebook Pages Manager App.

User-Generated 145

User-Generated Analytics Marketing Marketers 145

Martech

MARCH 1, 2023

However, these channels are managed and promoted independently, with limited coordination. Many companies struggle to manage the complexity of the customer journey effectively. Seamless experience Strive to provide a consistent, integrated experience across all touchpoints and channels by: Using technology to manage customer data.

Customer loyalty 107

Customer loyalty Customer Journey Marketing Marketers 107

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Started at Sprout: November 2012. For new Sprout employees, what does product training look like?

Education 73

Education Product Food Analytics 73

Neil Patel

JULY 12, 2021

Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. Supercharge Your Marketing Analytics Automatically With Pardot. Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis. It’s perfect for content marketing.

CRM 145

CRM Price User-Generated Marketing 145

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. Behind many of those who use social media for personal reasons is a business that might be looking for your product. When you do, introduce your brand using ads or posts.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hootsuite

NOVEMBER 5, 2020

FedRAMP stands for the “Federal Risk and Authorization Management Program.” It standardizes security assessment and authorization for cloud products and services used by U.S. Here’s a quick introduction: FedRAMP has been around since 2012. What is FedRAMP? federal agencies. It was born from the U.S. Source: FedRAMP. Monitoring.

Law 129

Law Health Finance Analytics 129