Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

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Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. “ Elissa Hudson is one of HubSpot’s senior marketing managers. . “ Elissa Hudson is one of HubSpot’s senior marketing managers. These analytics aren’t about data.

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. For example, how many search engines will you manage for paid or organic search?

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Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

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Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Increase brand and product awareness among your target audience.

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Hootsuite

APRIL 25, 2024

Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Plus, Alerts lacks analytics and reporting features.

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Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Segment builder. Custom reports builder.

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Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

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Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

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Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

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Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Inventory management. Update product listings. Track product performance. Price updates.

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Martech

NOVEMBER 27, 2023

Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach. Personalization Strategy: a.

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Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

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Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

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Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

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Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? Complaints happen.

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Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

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Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. RELATED: Meet Google Analytics 4. Why Google is making the switch.

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Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Campaign management software helps keep stakeholders organized. Campaign management software helps keep stakeholders organized. Modern marketing campaigns often have many moving parts.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Do you manage proprietary telephony infrastructure or are you white-labeled? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Click here to download!

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Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product. GA4 is the predominant platform for measuring website performance and user behavior.

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Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Google Ads.

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Analytics Advertising Advertisers Digital Marketing 101

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. The asset can also be categorized by a specific product line, or named with the product code. Image: Salt Flats.

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Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. GA4 is easier (when it’s been set up properly) Tim Barlow, managing director of Attacat, says that GA4 is a superior tool to UA because: “Customisation is easy.” ” 4.

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Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Getting started with Google Analytics 4.

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Analytics Management Customer Product 101

Neil Patel

DECEMBER 29, 2021

The search engine giant recently unveiled its Google Podcasts Manager platform. What Is Google Podcasts Manager? Google Podcasts Manager is a free tool for monitoring your podcasts on Google. Besides the dashboard, Google launched a Podcasts Manager forum for publishers. What Google Podcasts Manager Is Not.

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Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

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Product SEO Customer Acquisition eCommerce 97

Duct Tape Marketing

OCTOBER 26, 2023

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

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Analytics Law Management Digital Marketing 79

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

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Martech

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. How accurate and up-to-date information helps shift the focus from data management to revenue generation. He has helped organizations set up and launch effective data management programs driving time to value model.

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Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Be accountable.

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Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

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Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM. For managers, this means enhanced oversight and efficiency.

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Search Engine Land

NOVEMBER 8, 2022

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. That’s why you should care. Google Ads links.

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Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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