Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 282

Gen Z Millennials B2C Communications 282

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Sprout Social

MAY 10, 2019

Among one of the most actionable findings for marketers was the discovery that long-form videos, specifically those clocking in at 14 minutes and 50 seconds, outperformed their shorter counterparts. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Second, you can partner with creators for an influencer marketing collaboration.

Advertisers 109

Advertisers Advertising Gen Z Inbound Marketing 109

Adobe Experience Cloud Blog

JUNE 24, 2013

Social has changed the role of influencer marketing. Now, anyone and everyone can be an influencer; the marketer’s job is to identify who is influential in their space and find ways to connect with them individually. It’s no longer enough to focus on a key press and analyst contacts.

Fashion 134

Fashion Marketing Marketers Analytics 134

Contently B2C

SEPTEMBER 19, 2016

Influencer marketing. A video game publisher could give an early copy of a game and some payola to an influencer in exchange for positive publicity. Players with big audiences, like PewDiePie, suddenly found themselves on the forefront of influencer marketing. Last year, PewDiePie allegedly made $12 million.

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52

Contently B2C

JULY 18, 2016

Brand series Longform video, specifically the concept of the brand series, is a rapidly emerging format among marketers, who promote everything from blouses to beer with collections of high-quality videos that embody the spirit and lifestyle associated with their brands.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52