Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. help document page. Hearst Corp.,

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

FEBRUARY 17, 2023

Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry 2016: There was almost no movement in the numbers from the previous month. Google To Launch AMP In Search Results On Feb.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? Google Q4 2013 Earnings Report $16.86

Search Marketers 87

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Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Search Marketers SEO Marketing Marketers 73

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb. billion “core” searches.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. Sandberg joined Google in 2001.

Search Marketers 95

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Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Search Marketers 91

Search Marketers Transform SEO Marketing 91

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 95

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Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent.

Search Marketers 117

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Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success. ” Why?

Search Marketers 99

Search Marketers Non-Profit Marketing Marketers 99

Search Engine Land

FEBRUARY 27, 2023

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? Of course not. Study: 11 voice search ranking factors analyzed 2018: 63.6% search results.

Search Marketers 94

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Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. SEO For Facebook Graph Search? LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. percent in December 2013, to 67.3 Facebook Has Some Tips.

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Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. WSJ Says Big Google Search Changes Coming? Reality Check Time! A tax or levy on Google.

Search Marketers 84

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Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

Search Marketers 93

Search Marketers Finance Marketing Marketers 93

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. But this was the first time Google went public with its document.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 20, 2023

SEOs wanted to better understand what being part of Google’s core algorithm meant. CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. on multiple carriers.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 3, 2023

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Google Releases New Urchin Beta 2008: For those who required server-based analytics.

Search Marketers 85

Search Marketers Automobile Non-Profit Marketing 85

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013.

SEO 98

SEO Analytics PR Search Marketers 98

Search Engine Land

JANUARY 15, 2023

Local SEOs Sound Off On Google+ Local Hijackings. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. 2013: The non-brand ROI for Google was 22% higher than that for Bing. Users had to be logged into Chrome.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. 2013: Overall query volume appeared to be declining as mobile devices cannibalized traffic. More Rounds In The “Is SEO Overrated” Debate. Also on this day.

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. BrightEdge acquires Oncrawl in enterprise SEO shakeup 2022: Oncrawl would continue to run under BrightEdge’s umbrella. Yelp also added enhanced analytics for multi-location restaurants.

Search Marketers 84

Search Marketers Marketing Marketers Price 84

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Others should focus on building good products, too.”

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2016: What Is Your SEO Learning Program? by Jacob Baadsgaard.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

MARCH 8, 2023

Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute. Bad Merchant?

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

Marketing Mix 62

Marketing Mix SEO Education Analytics 62

Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. 2011: Advertisers were complaining about Google’s practice of delivering ads within a user’s search session, but beside results unrelated to an advertiser’s purchased keywords. . German Govt.

Search Marketers 114

Search Marketers Health Law Marketing 114

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Difference #4: Analytics vs creativity. What is a creative agency? What is a Marketing Agency? Let’s pretend for a moment that there was some truth in that myth.

Market Research 136

Market Research Marketing Marketers Analytics 136

Neil Patel

SEPTEMBER 21, 2020

This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! You can achieve all of this without having to invest in paid advertising. With this complete guide to SEO, you’ll learn all you need to know to reach the top results on Google! We’ll cover the following topics: What is SEO?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week. Repurpose Your Best-Performing Content.

Whitepaper 104

Whitepaper Thought Leadership CMO Content Marketing 104

Hootsuite

FEBRUARY 17, 2022

We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. As a place that encourages endless scrolling, Pinterest’s power is limitless. Pinterest shopping features.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Hubspot Marketing

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. 3) Video can improve your website's SEO. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Platform 119

Marketing Automation Platform User-Generated SEO Analytics 119

Adobe Experience Cloud Blog

DECEMBER 10, 2012

My social chops are sharpened, my SEO refined, and my network expanded with the addition of some amazing people. PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. The big trend for 2013 is going to be agile marketing. Just say Google us.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128